Experience

¡HOLA! TV
• Entertainment Providers
• 1 - 100 Employee
• Advertising Sales Director

  • Mar 2019 - Present


Televisa Publishing + Digital LATAM

• Sales Manager for PR & LATAM Market

  • Jul 2014 - Present

  Sales Manager for PR & LATAM Market - TELEVISA PUBLISHING & DIGITAL- REGIONAL, Miami, FL 2014-Present Identified strategic business opportunity in 2015 after PR offices shut down and designated as Sales Manager for newly created position and 2 Business Units; proposed to sell and manage PR clients satellite from Miami for Magazine Portfolio (TVyNovelas, Vanidades, Cosmopolitan, Harper’s Bazaar), Digital and Events, concurrently LATAM clients for Print (Magazine portfolio), Digital, Television (Pay TV (LATAM &MX) y Open TV for Mexico), Events and Special Programs. Supervises remotely 2 Sales representatives for PR profitable clients, retention and Excellency in customer service. - Capitalized on exposure to Puerto Rico pharmaceuticals and Beauty clients and major advertising agencies – Successfully reached over $1mm for 2016- Ranked #2 and most important Market for LATAM - Orchestrated the most profitable PR Market -all revenue business model with super low Expenses - Devised Televisa HUB Network TV & Publishing as profitable selling tools; crafted a 360 sales Platform-Integrated 3 Products on Sales Presentation- hunted Hershey’s account and signed TV contracts and opened TV sales for LATAM with Visa new account $175k and $45k multiproduct contract. - Customizes Special Packages for Caribbean, LATAM and Mexico, amazingly achieved 2015 sales quota of $499k selling for June to December Quarter. - Exceeded 49% 2016 Sales Quota; closed $1.2mm vs. $699 established quota. - 2015- Awarded Sales Performance Bonus - Delivered Outstanding Business & Sales results consistently. Show less



Periodico Metro PR

• Senior Sales Account Executive

  • Nov 2012 - Jul 2014

  Key Account Executive – METRO PUERTO RICO – San Juan, PR 2012 – July 2014 Confronting steep challenges affiliated with a new print media concept fashioned strategic plan, identified customer segments where sales opportunities existed and wasted no time closing deals earning top-producer awards in four short weeks. Harnessing media sales and market knowledge, a hunter attitude, stellar presentation skills and an advertising solutions mindset have maintained a consistent pattern of exceeding not only personal goals but team goals too. - Secured access and cemented major contract with Rooms to Go in only hours after joining firm, an account recognized as the second largest revenue producer for the newspaper over the past year with triple-digit growth since onset. - Converted several prospects, who never believed in print media, to repeat accounts—many signing annual contracts. - Sole account executive to meet and surpass annual goals in 2013, exceeding plan by 9.4%. - As of May 15, 2014 operating at 63% of 2014 financial commitments with several lucrative prospects in the pipeline. Show less



Casiano Communications

• Puerto Rico
• Book and Periodical Publishing
• 1 - 100 Employee

• Jr .Account Executive

  • Oct 2011 - Nov 2012

  Junior Account Executive – CASIANO COMMUNICATIONS, INC. – San Juan, PR 2011 – 2012 Joined communications conglomerate to market and sell advertising for TV Aquí entertainment magazine, achieving annual sales goals in less than six months yet management closed magazine and shifted focus to expanding client portfolio and increasing advertising sales for Buena Vida, a monthly publication focused on health, beauty, fitness, social happenings and preventive medicine. Developed lead pipeline and drove business among private business and advertising agencies demonstrating broad understanding of advertiser’s objectives, competitive media, and marketing, research and consumer trends. Recommended advertising proposals, directed presentations, contract negotiations and assisted private accounts design and produce artwork. - Grew client portfolio 22% acquiring major accounts such as Centro Gran Caribe, Senior Mortgage and two ad agencies—29 de febrero and Impacto. Show less



KOI Publicidad / KOIGC

• Account Executive

  • Feb 2010 - Sep 2011

  Account Executive – KOI PUBLICIDAD / KOI GC – San Juan, PR 2010 – 2011 Managed the agency’s largest account—Comisión para la Seguridad en el Transito (Puerto Rico Highway Safety Commission) with $7MM budget. Served as the primary liaison between agency staff, client marketing teams and outsourced vendors. Defined client requirements, project parameters, and guided teams in the development and delivery of seven campaign strategies and multimedia collateral. Adhered to budgets, oversaw account billing and communicated updates to client teams. - Stepped in to assist with sister account, University of Puerto Rico, developing and executing public relations strategy to minimize the impact of student strike which had crippled an eleven-campus education system. Show less



Unica Centro de Refinamiento y Modelaje

• Agency Director / Instructor

  • Jan 2003 - Feb 2010

  Agency Director / Instructor – UNICA CENTRO REFINAMIENTO Y MODELAJE – San Juan, PR 2003 – 2010 Propelled modeling and talent agency beyond forecasted figures—increased profitability and sustainability by advancing educational opportunities, student enrollment, casting opportunities and branding activities. Strategized and steered fiscal and administrative operations, sales, marketing, and business relations with agencies and casting agents. Supervised teaching staff and instructed basic, intermediate, and advanced modeling focused on poise, posture, make-up application, public speaking, personal care and leadership. Prepared models for TV commercials, photo shoots and Agency-sponsored fashion shows. - Capitalized on eye for casting discovering several young talents that helped put the Agency on the map. Show less