Experience

FoodhallTT

• Trinidad and Tobago
• Retail
• 1 - 100 Employee

• Marketing Manager

  • Sep 2022 - Present

  Responsible for generating revenue from all marketing channels at Food Hall Develops all marketing plans, policies, programs, and campaigns for ATL, BTL and DTL and the overseeing of the internal and external marketing campaigns of the company Directly manage activities of the social media management team to ensure accordance with the company’s strategic marketing objectives Coordinates PR events i.e., pre-show receptions, private views, media interviews and business events, and develops and maintains stakeholder lists Development, management, and implementation of the company’s loyalty program Show less



Imagine Media International Ltd.

• Trinidad and Tobago
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Director

  • Mar 2022 - Present



CGA Caribbean

• Trinidad and Tobago
• Manufacturing
• 1 - 100 Employee

• Local Sales Manager

  • Mar 2020 - Feb 2022

  -Management the Local Sales Department inclusive of Trade Marketing and Social Media -The development and profitable growth and operation of the department. - Management of the local distributors for Trinidad and Tobago - Management of all Contract Manufacturing and Private Label contracts -Management the Local Sales Department inclusive of Trade Marketing and Social Media -The development and profitable growth and operation of the department. - Management of the local distributors for Trinidad and Tobago - Management of all Contract Manufacturing and Private Label contracts



SM Jaleel & Company Ltd

• Trinidad and Tobago
• Manufacturing
• 1 - 100 Employee

• Divisional Manager

  • Jul 2018 - Mar 2020

  Manage business operations in assigned division to achieve company goals. Deliver Annual Sales and GP targets for various brands The development and profitable growth and operation of the Food Division. Negotiate with both local and foreign suppliers and secure brand distributor rights for new brands. Manage business operations in assigned division to achieve company goals. Deliver Annual Sales and GP targets for various brands The development and profitable growth and operation of the Food Division. Negotiate with both local and foreign suppliers and secure brand distributor rights for new brands.



Alston's Marketing Company Limited

• Wholesale
• 1 - 100 Employee

• Key Account Manager

  • Jun 2017 - Jan 2018

  Lead and manage Key Account Sales Executives and merchandisers. Deliver annual Sales target by achieving and surpassing monthly sales plan Achieve annual GP targets in line with company targets Ensure the accurate listing and maintenance of all relevant SKUs with accounts Build relationships with key store and account personnel Manage that customers’ account to maintain agreed financial terms Route development and review for optimal flow, efficiency and maximum distribution in line with set distribution targets Align and Manage assigned expense allocation effectively and efficiently, in conjunction with brand team, to drive account targets. Show less



Vemco

• Trinidad and Tobago
• Food and Beverage Services
• 100 - 200 Employee

• Sales Manager- Food Service Division (Bakeries, Industrial, Institutions and Caterers )

  • Jun 2015 - Mar 2017

  -Manage the sales and service of the product portfolio to Bakery, Industrial, Institutional and Catering clientele.- The development and profitable growth and operation of the department.- Management of the Sales and Support team.- Spearhead the development of the department's annual operating plan inclusive of sales forecasts and marketing budgets.-Conduct the hiring, training and performance evaluation of department's staff -Prepare Customer plans and frequent reviews to maximize channel performance. Show less

• Brand Manager

  • Jan 2013 - May 2015

  To implement the branding, advertising strategy, promotions and sales campaigns for all appointed Brands within the guidelines of their international marketing plans for the following brands:QuakerV8 JuiceCarbonell Olives and Olive OilKara Coconut Powder & MilkPepperidge Farm (January 2014)



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Distributor Co-ordinator

  • Jan 2011 - Dec 2012

  Coordinate and Manage the operations of my Distributors to ensure that Nestlé’s Strategy for the Traditional Trade Channel is being supported and executed by the Distributors, while implementing the Brand and Channel Plans. Managed two of Nestle’s top ten customers with Micon Marketing being the 3rd largest customer and Oscar Francois being the 7th largest customer for Nestle T&T Ltd. Coordinate and Manage the operations of my Distributors to ensure that Nestlé’s Strategy for the Traditional Trade Channel is being supported and executed by the Distributors, while implementing the Brand and Channel Plans. Managed two of Nestle’s top ten customers with Micon Marketing being the 3rd largest customer and Oscar Francois being the 7th largest customer for Nestle T&T Ltd.



Caribbean Airlines Ltd

• Trinidad and Tobago
• Airlines and Aviation
• 700 & Above Employee

• Director of Operations ( Franchisee)

  • Feb 2003 - Jun 2010

  The overall management and operations of the shop and the supervision of forty staff. Sales Management  The supervision of all the sales staff, approximately twenty (20) sales representatives, merchandisers and supervisors.  Financial Performance- ensuring that the budgeted figures are translated into actual sales on a monthly basis  Daily Operations- ensuring that there is ample staffing on the shifts to ensure that customer service is not hindered. Marketing Management  Implementation of various strategies and promotions to aid in the attainment of sales targets.  Regular instore product launches and displays.  Liaising and planning with suppliers with regards to monthly, quarterly and yearly promotions.  Ensuring optimum quality, visibility, price, placement of brands. Purchasing and Requisition Management  Sourcing of reliable vendors or suppliers  Providing quality goods at reasonable prices  Negotiate prices in an effort to lower the cost of sales and increase profits  Sourcing new products and lines Show less