Eugene Telnov

CRM Manager (Hubspot Solution Architect and Engineer) at Parity Technologies
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English Professional working proficiency
  • Russian Native or bilingual proficiency
  • Lithuanian Native or bilingual proficiency
Skills

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Rokas Tamošiūnas

Jevgenij is an ambitious, very creative, value-oriented professional. He is very positive, forthcoming, and willing to invest in business relationship. I found his insights very useful and creative. On top of this Jevgenij has a very good understanding of business processes, best practice conduct and a rich personality too.

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Credentials

  • Persuasive UX: Influencing Behavior Patterns
    LinkedIn
    Apr, 2017
    - Nov, 2024
  • Google Analytics IQ Certified
    Google

Experience

  • Parity Technologies
    • United Kingdom
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • CRM Manager (Hubspot Solution Architect and Engineer)
      • Jul 2022 - Present

      Parity Technologies is a software development company that builds infrastructure and applications for decentralized systems, including blockchain technologies. The company has developed a number of open-source software projects, including Parity Ethereum, Substrate, and Polkadot, which are used by a wide range of organizations. - Responsible for managing the company's email marketing campaigns - Managing the administration and development of the company's HubSpot instance, including design and implementation of workflows, integration with other marketing tools, and training of team members - Providing CRM support to events and other forms of marketing activity, including data segmentation, campaign planning, and reporting - Leading the deployment of new CRM capabilities, including the implementation of new technologies and processes to improve customer relationship management across the organization.

  • Binance
    • Software Development
    • 700 & Above Employee
    • Lifecycle Lead (.com)
      • Sep 2021 - Jul 2022

      Primary purpose of the role is developing multi-channel CRM strategies and improving CRM tools. Responsibilities: - Managing a team of 3 - Developing lifecycle framework and supporting data models - Developing central strategies for all life-stage segments - Scaling campaigns to global reach - Optimising user engagement and ROI - Working with Product and Tech. teams to improve CRM tools - Evaluating and onboarding vendors - Planning, evaluation and optimisation of all CRM activity

  • Paddy Power Betfair
    • Ireland
    • Entertainment Providers
    • 700 & Above Employee
    • Senior CRM Projects Manager
      • Jan 2019 - Oct 2021

      Primary purpose of the role is to act as a project manager and drive forward the priority projects for the CRM department, across all brands and products. This would involve working closely with other teams within CRM (Brand CRM Teams, CRM Automation Team, CRM Data and Data Enablement & Compliance), along with other teams within Marketing such as MarTech and Digital Marketing teams. Responsibilities: - Lead on strategic CRM projects with focus on Personalisation and Global Scale- Leading on the development and roll out of the Global Decision Engine across international regions- Being the principal day-to-day contact for the Personalisation projects and initiatives - Project Managing the implementation of the new campaign management tool- Assisting Heads of Paddy Power and Betfair CRM on the implementation of the customer contact strategy- Champion project documentation tools and techniques- Lead on training and development, where relevant, coach and develop junior team members

    • Senior Customer Marketing Manager (Cover)
      • Dec 2019 - Jun 2020

      Role revolves around driving forward the communications programme and tactical activity for all active and engaged customers across all brands, products and geographies increasing both engagement and overall value of the customer base through implementation of a varied segment strategy including cross sell and achievement of balanced G2N targets and CLV.Responsibilities: - Lead on delivery of the Customer Marketing in-life campaigns and programmes- Lead a matrix team to plan, cost, build and execute Customer Marketing campaigns- Facilitate the quarterly and monthly planning process- Deliver monthly reporting which clearly links to Customer Marketing & Commercial OKRs - Foster culture of continuous improvement, role modelling the use of all available marketing technology

    • Senior CRM Lifecycle Manager
      • Jan 2018 - Jan 2019

      International FTSE 100 sports betting and gaming operator, with a range of leading global brands that bring excitement to life for five million customers worldwide.Reporting into PPB CRM Director, the primary purpose of the role was to manage the relationship between the customer and PPB brands with relation to the creation and delivery of multi-channel automated campaigns. I was leading a team of 2 managers and 2 execs to manage delivery of all lifecycle communications across all platforms for Paddy Power and Betfair globally, spanning Sportsbook, Exchange, Gaming and Retail. Responsibilities:- Designing effective lifecycle communication strategies - Managing cross-channel, automated marketing plans across multiple brands and products- Leveraging behavioural insights and models to develop customer centric journeys- Building relationships with teams across the business to drive cohesive messaging and experiences

  • 188BET
    • Gambling Facilities and Casinos
    • 1 - 100 Employee
    • Marketing & CRM Manager
      • 2017 - 2018

      International online gambling operator with massive presence on Asian markets. 188Bet are the in-play specialists, offering on average 10,000 live games for in-play betting every month and extensive coverage on Football, Horse Racing and E-Sports. Responsibilities: Managing relationships with Creative / Developer / Data agencies; Developing and owning CRM contact strategy; Managing development of CRM technology; Planning and delivering email/sms/push/on-site campaigns; Supporting Development of Social Media channels.

  • Kindred Group plc
    • Malta
    • Gambling Facilities and Casinos
    • 700 & Above Employee
    • Campaign Manager
      • 2015 - 2017

      One of the largest multi-brand online gambling operators in Europe; offering sports betting (pre-match and live), casino games, bingo and poker to over 10 million registered customers in more than 100 countries. Responsibilities: Developing and implementing the CRM strategy; Supporting delivery of CRM automation; Managing and planning of e-mail/SMS/push/on-site campaigns; Editing and copy-writing; Updating and optimising the website. One of the largest multi-brand online gambling operators in Europe; offering sports betting (pre-match and live), casino games, bingo and poker to over 10 million registered customers in more than 100 countries. Responsibilities: Developing and implementing the CRM strategy; Supporting delivery of CRM automation; Managing and planning of e-mail/SMS/push/on-site campaigns; Editing and copy-writing; Updating and optimising the website.

  • Studio Moderna
    • Switzerland
    • Retail
    • 700 & Above Employee
    • Brand Manager
      • 2012 - 2015

      A leading omni-channel, multi-brand and consumer electronics retailer in Central & Eastern Europe. Operating in 20+ countries, the business owns 339 stores, airs 260+ hours of TV commercials every day and handles 70m+ calls annually. Responsibilities: Planning and implementing integrated marketing campaigns across the full marketing mix; owning the brand strategy; developing creative concepts; delivering successful product launches; managing internal and external stakeholders; analysing sales; providing brand/product trainings.

  • Tarzanija
    • Lithuania
    • Marketing Manager
      • 2011 - 2011

      Tarzanija is the market leading outdoor amusement park in Lithuania, providing its visitors an adrenaline-filled day out in the heart of the countryside. Responsibilities: Developing and implementing the marketing strategy; Building up and managing all CRM activity; Designing the customer’s visual experience throughout the park; Producing layouts and designs for advertisements and presentations; Copy-writing; Managing merchandise. Tarzanija is the market leading outdoor amusement park in Lithuania, providing its visitors an adrenaline-filled day out in the heart of the countryside. Responsibilities: Developing and implementing the marketing strategy; Building up and managing all CRM activity; Designing the customer’s visual experience throughout the park; Producing layouts and designs for advertisements and presentations; Copy-writing; Managing merchandise.

  • SushiHouse
    • 1 - 100 Employee
    • Marketing Coordinator
      • 2011 - 2011

      One of the top sushi chains in Lithuania, SushiHouse operates in three major citiesand strives to deliver exceptional quality and experience to its clients. Responsibilities: Assisting with the brand’s marketing activities; Managing social media channels; Producing company brochures and branded merchandise; Organising events; Analysing competitors; Updating and optimising the website. One of the top sushi chains in Lithuania, SushiHouse operates in three major citiesand strives to deliver exceptional quality and experience to its clients. Responsibilities: Assisting with the brand’s marketing activities; Managing social media channels; Producing company brochures and branded merchandise; Organising events; Analysing competitors; Updating and optimising the website.

  • Dizaino kryptis
    • Lithuania
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Project Manager
      • Jun 2010 - Sep 2010

      Firm is operating in Web-solutions and Web-design sector. It is one of the leading Augmented Reality services provider in Lithuania. Responsibilities: Carring out user journey studies; Managing developments of the website; Producing digital advertising campaigns; Providing client support. Firm is operating in Web-solutions and Web-design sector. It is one of the leading Augmented Reality services provider in Lithuania. Responsibilities: Carring out user journey studies; Managing developments of the website; Producing digital advertising campaigns; Providing client support.

  • SEB
    • Sweden
    • Banking
    • 700 & Above Employee
    • Marketing Manager
      • 2010 - 2010

      SEB is by far the largest financial group in Nordic-Baltic region, providing banking, investment, insurance and other type of financial services. Responsibilities: Producing comparative analysis of the Group’s loyalty/discount cards, studying consumer behaviour within the banking services industry. SEB is by far the largest financial group in Nordic-Baltic region, providing banking, investment, insurance and other type of financial services. Responsibilities: Producing comparative analysis of the Group’s loyalty/discount cards, studying consumer behaviour within the banking services industry.

  • SEB Lietuvoje
    • Lithuania
    • Banking
    • 400 - 500 Employee
    • Sales Manager
      • Sep 2007 - Jan 2009

      SEB Life Insurance is a part of SEB Financial group, operating in Nordic-Baltic region. SEB Life Insurance is a part of SEB Financial group, operating in Nordic-Baltic region.

Education

  • ISM University of Management and Economics
    Bachelor, Economics
    2007 - 2011
  • European Humanitarian University
    Bachelor's Degree, Visual Design & Media
    2008 - 2012

Community

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