Jevan Smith

Paid Media Specialist at The Johnson Group
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Atlanta, Georgia, United States, US

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Experience

  • The Johnson Group
    • Advertising Services
    • 1 - 100 Employee
    • Paid Media Specialist
      • Feb 2022 - Present

  • LYFE Marketing
    • Technology, Information and Internet
    • Digital Marketing Manager
      • Feb 2020 - Dec 2021

      - Managed and optimized over 200+ SEM campaigns for small and medium businesses- Led Ad campaigns through creation and targeting audiences- Select companies and products reaching 30+ ROAS- Digital Marketing- Email Marketing (Newsletters and Drip Campaigns) MailChimp, ActiveCampaign,- Social Ads- (Facebook, LinkedIn, Instagram, Twitter)- PPC: Google Ads (Display, Text, Shopping)- Google Search Ads Certified- Pixel & Tag Installation- Regular and Monthly reporting with clients

    • Ad Lead
      • Jun 2019 - Feb 2020

      - Improved and maintained status quo of the company's best practices for advertising services.- Worked on the brands/clients the company acquires, with limited client capacity (taking up no more than half of your day)- Interviewed, Hired, and Trained New Specialists that work in all advertising services- Coordinated development and growth for specialists across client sets- Audited/Reviewed Specialists work to make sure they are following our best practices- Developed Playbooks (libraries/templates that work for certain companies)- Troubleshoot why certain things aren't working (posts not going out, copywriting issues with specialists, files aren't opening, etc)- Keeping the team happy and motivated- Be a part of executive meetings to report the progress of the team

    • Social Media/PPC Ads Specialist
      • Oct 2018 - Jun 2019

      - Developed and implemented Social Media strategy- Increased online presence for businesses- Improved marketing and sales efforts- Defined the most important social media KPIs- Managed and oversaw social media content- Measured the success of every social media campaign- Stayed up to date with the latest social media best practices and technologies- Worked with copywriters and designers to ensure content is informative and appealing- Provideed constructive feedback

Community

You need to have a working account to view this content. Click here to join now