Experience

MAKINĖ studios

• United States
• Entertainment Providers
• 1 - 100 Employee

• SVP Creative + Strategy

  • Feb 2020 - Present

  Lead creative and strategist for integrated marketing campaigns; starting with deep knowledge of the intended audience, continue with targeted messages and end with intended engagement. Providing branding expertise to streaming services, digital platforms and linear networks based on business goals and audience targets. Developing and producing Original Digital Content to expand or complement marketing strategies. Creating Social Media campaigns for brands and IPs based on engagement goals. Brands that include Netflix, Audible, FX, MTV and many others. Show less



Heaven Films

• United States
• Religious Institutions

• Marketing Strategist, Executive Producer, Creative Director -Consulting-

  • 2004 - Present

  Executive Producer & Creative Director Partner with networks and agency clients as an Executive Consultant and entertainment industry expert to lead brand development and marketing campaigns, develop original digital content, and build marketing teams. Highlights -Directing live action shoots, including campaigns starring A-listers like Jennifer Lopez, Erykah Badu, Jamie Foxx, Cameron Diaz, Anthony Anderson and many others. -Creating and producing digital content for clients that include GoNoodle, KidSpace Children's museum and Peacock Kids. -Leveraged entrepreneurial ability and talent in a leadership role to plan, execute and lead creative for the development and production of new TV brands and the refreshing/rebranding of existing networks for high-profile clients. Show less



Fox Networks Group

• United States
• Entertainment Providers
• 300 - 400 Employee

• VP Creative Campaigns, Digital Consumer Group

  • Aug 2018 - Jan 2019

  Providing creative marketing leadership supporting FOX's digital TV Everywhere apps and Direct-to-Consumer products. Directing and managing ad budget while leading the creation and execution of campaigns across our portfolio. · Leading the process creating the brand of the new Direct-to-Consumers streaming service. · Conceptualize and drive end-to-end creative and production process to ensure consistency and on-brand messaging. · Lead management of Creative Agencies, interfacing with integrated planning team and Media Agency. · Specialized in Content focused marketing, creating awareness and interest to watch shows in any given platform. · Manage creative execution of marketing assets to promote the DTC service as well as in-platform marketing materials (promos, trailers, posters, ads, etc.) Show less



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• VP Marketing and Creative, Disney Channel

  • Nov 2015 - Nov 2017

  Directed all aspects of strategic planning and execution of Disney Channel consumer marketing campaigns and on-air/off-air media planning for live and animated Disney Channel series programs and digital platforms. Partnered with divisions across the Walt Disney Co. organization and franchisees on all creative execution and design. Highlights: -Creative lead on the design and execution of all on-air campaigns, marketing materials, and short format content. -Spearheaded Spring 2017 graphics package launch of a redesigned Disney Channel brand that refreshed the overall look of the channel to target a younger demographic. -Launched new Disney shows Andi Mack, Raven’s Home, Descendants 2, and Disney’s original animated series Elena of Avalor, and Tangled the Series. * Descendants 2 reached a total of 26.4 million viewers and became the fifth highest-rated Disney Channel original movie of all time. * New series Andi Mack and Raven’s Home achieved ratings that propelled them to #1 in their respective time slots across all targeted young demographics. Show less



Fuse TV

• Media Production
• 1 - 100 Employee

• SVP Marketing

  • May 2014 - Nov 2015

  Head of marketing and on-air as well as design and creative lead for the strategic planning and execution of consumer marketing campaigns, Multiplatform content distribution and media buying/planning for both Fuse and FM networks with programming that targeted multicultural young Americans. Highlights -Led Fuse to its highest ratings to date with new series launches that included Fluffy Breaks Even and Transcendent. -Designed all graphics that supported both brands and included new on-air packages, show packages and marketing and press materials. -Conceived and evolved Fuse network rebranding and the creation of the new FM brand, both dedicated to the millennial generation with a strong focus on general entertainment and music. -Propelled Fuse and FM networks to their largest ratings ever in the millennial segment. -Designed brand statements, pillars, and filters; developed the brands’ voice and tone. Show less



Black Entertainment Television

• United States
• Telecommunications
• 1 - 100 Employee

• VP Creative Services

  • Jun 2013 - May 2014

  Oversaw all aspects of on-air creative branding including all promotions, branding campaigns, on-air graphics packages and vignettes, shorts and interstitials. Highlights -Enhanced experience and exposure within minority markets as marketing creative director for the planning and execution of out-of-house to print campaigns, digital and sizzles for Up Front presentations. -Led creative marketing for BET award show programming that ranked first in their category. -Planned and executed the launch of BET’s first hourlong scripted drama, Being Mary Jane. Show less



OWN: OPRAH WINFREY NETWORK

• Accounting
• 100 - 200 Employee

• Vice President of Creative Marketing

  • Jul 2011 - Mar 2013

  Directed all on-air creative branding including promos, branding campaigns, on-air graphics package and vignettes, shorts and interstitials that spanned the entire Oprah Winfrey Network. Provided public relations support through TCA, sizzles and special presentations as well as ad sales support via creative Up Fronts and sales pitches. Highlights -Created and produced integrated marketing elements for high-profile clients that include P&G, Microsoft, Target, and Macy’s. -Launched original network programming that contributed to OWN’s network relaunch and rebound. Propelled the network to its best ratings since company launch as a member of the relaunch team. -Led creative to transform the network’s promotional strategy, lauded directly by Oprah Winfrey as a strategy that changed the attitude of promos and graphics and “helped the network find its voice.” Show less



AXN Latin America (A Sony Pictures International Network)

• Creative Director and Director of Original Productions.

  • 2003 - 2004

  -Head of Marketing, including all promos, branding campaings, On Air Look and Off Air Design. -Responsible for all scripts, creative briefs, and final deliverables of every On Air Promotions project and Off Air Campaigns -Directed live action spots (Sponsored commercials and campaigns, tune-ins and branding campaigns) -Executive Producer and Creative Director for all original programming (Including "Desafio de los Volcanes" shot on location in Chile and Argentina) -Head of Marketing, including all promos, branding campaings, On Air Look and Off Air Design. -Responsible for all scripts, creative briefs, and final deliverables of every On Air Promotions project and Off Air Campaigns -Directed live action spots (Sponsored commercials and campaigns, tune-ins and branding campaigns) -Executive Producer and Creative Director for all original programming (Including "Desafio de los Volcanes" shot on location in Chile and Argentina)



Discovery Networks Latin America

• Creative Director.

  • 1995 - 2001

  -Responsible for the creation and maintenance of all Discovery Networks images and On Air (Discovery Channel, Discovery Kids, People + Arts, Animal Planet, Discovery Health and Travel & Adventure). Including the launching of five new networks. -Responsible for all scripts, creative briefs, and final deliverables of every On Air Promotions project and several Off Air Campaigns. -Directed live action spots (Sponserd commercials and campaigns, tune-ins and branding campaigns) -Art Direction in several commercials and campaigns Show less