Experience

Kochava

• United States
• Advertising Services
• 100 - 200 Employee

• Email Marketing Analyst

  • Nov 2021 - Present

  • Owned and developed measurable demand generation programs from planning stage to launch including promotional, welcome, acquisition, win-back, and retention programs. • Implemented A/B testing methodologies to enhance and optimize campaigns and messages. • Created and segmented audiences on each channel to ensure reaching the right enterprise buyers with the right message at the right time. • Analyzed performance metrics to uncover insights and develop strategies to improve email performance and conversions. • Articulated and championed email marketing best practices including deliverability, mobile optimization, and browser compatibility. • Analyzed and monitored email KPI's across email groups, campaigns and segments through shared detailed weekly, monthly, and quarterly reports. • Developed and implemented email personalization and dynamic content for targeted campaigns. • Wrote engaging and successful marketing, advertising, and website copy. • Created and distributed surveys (NPS, Webinar, Event feedback) for data collection and analysis. • Planned and executed paid social media ads across LinkedIn, Facebook, and Twitter. Show less