Jesús Garcia Aguilar

Gerente de Mercadotecnia at BRCA Services
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Contact Information
us****@****om
(386) 825-5501
Location
Cuautitlán Izcalli, México, Mexico, MX
Languages
  • Ingles Professional working proficiency
Skills

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Larissa Garduño Valencia

Jesus es un excelente profesional y buen compañero, tiene grandes conocimientos en Mercadotecnia, es muy comprometido con los objetivos planteados. Además de tener habilidades como liderazgo y comunicación efectiva.

Iliana Loranca

Jesús consiguió resultados sorprendentes en la empresa. Es un profesional muy competitivo y capacitado para trabajar en equipo. Tiene muy buenos conocimientos en Martketing y gracias a él hemos podido llevar a cabo proyectos en conjunto con el área de compras

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Credentials

  • Qlikview designer and developer
    QlikView

Experience

  • BRCA Services
    • Mexico
    • Accounting
    • 1 - 100 Employee
    • Gerente de Mercadotecnia
      • Jun 2020 - Present

      • Desarrollar y proporcionar nuevas soluciones de inteligencia de negocios.• Analizar datos demográficos para delimitar los mercados objetivos, análisis de mercado, posicionamiento de la marca, producto y/o servicio. • Coordinar y supervisar al equipo creativo, negociación y trato con proveedores.• Hacer seguimiento a resultados de las estrategias de marketing que están siendo ejecutadas.• Estar al corriente de las tendencias y requerimientos del mercado, con el fin de garantizar que las estrategias de marketing estén alineadas con las prácticas más recientes.• Ejecutar planes, campañas y estrategias de Mercadotecnia dentro del presupuesto establecido.• Desarrollo de estrategias de precios para maximizar los beneficios y la participación en el mercado, mientras mantiene la satisfacción del cliente.Logros; •Renovar la imagen y posicionamiento de marca mediante el desarrollo de re-branding.•Incrementar a través de estrategias digitales la cartera de clientes y desarrollo de nuevas unidades de negocio.

  • GRUPO CRISTAL
    • Mexico
    • Retail
    • 1 - 100 Employee
    • BUSINESS INTELLIGENCE MARKETING COORDINATOR
      • Mar 2013 - Jun 2020

      - Plan and define market research studies based on information needs. - Collect available business intelligence data from the industry to implement improvements.- Create strategies to increase sales, market share, and margins- Capitalize on business opportunities through customer, market, and product knowledge- Identify market trends for product development and innovation, and to find new market niches. - Provide different areas within the company with insights focused on improving their performance.- Generate reports and presentations at the executive, management, brand, or product line level. - Development of metrics, KPIs, ROI, benchmarking, reports, and dashboards.- Determine the target market, segmentation, and positioning of the value offer.Achievements;- Through the Customer Containment Project, more than 20 million annual sales recovery have been generated, a ROI of 27.5 times the investment.- Implement the People Counters project in all points-of-sale, develop strategies and metrics for monitoring the influx of prospects and customers at the point-of-sale.- Conceptualize the new loyalty program, integrate benefits, levels, and improvements. Develop business rules applicable to customers and prospects from the point-of-sale.- Contribute to the development of innovation projects, improvements in products, services, and distribution channels. Diversify the product offer and exclusive collections of our own brands.- More than 17 million annual sales are associated through digital strategies and relating them directly to customers.I worked generating reports, databases, benchmarking and exhibitions for directors and managers brand to obtain the best commercial strategy.As a result of my activities, I have generating annually more than 20 million mexican pesos in sales recovery and 30 times in ROI; also I developed and implemented new programs who helped to integration giving benefits and improvements.

  • Sicop Consulting
    • MARKETING ANALYST / COMMERCIAL
      • Sep 2010 - Mar 2013

      SICOP CONSULTING / MARKETING ANALYST / COMMERCIAL From Sep 2010 to Mar 2013- Generate commercial strategies that add value for potential clients.- Create and interpret KPI ́s, quantitative and qualitative analysis for business decision making. - Create loyalty tactics, decrease customer dropouts.- Development of budgets, forecasts, and management.- Marketing strategy for each channel and increase sales, demand, and positioning.- Development of geomarketing strategies for the optimization of regional distribution.- Create, develop, and update business intelligence tools for decision making.Achievements:- Implement 15% of one of the largest automotive groups, generating sales, retention, and new customer acquisition strategies. Attract 100% of the business and sales for more than 3 million pesos per year.- Generate analysis methodologies to obtain information improving the time of analysis and strategy generation.- Develop work programs for FORD Argentina implementation. Design and implementation of workshops for FORD Argentina.

  • Zimag Logistics
    • Warehousing and Storage
    • 100 - 200 Employee
    • Asistente Mercadotecnia
      • Jan 2009 - May 2010

      • Assist the Commercial-MKT area in the development and updating of KPIS reports.• Marketing plan, Market Research, Data mining.• Perform Benchamrking, pareto analysis, executive dashboards and decision making.• Extract information and knowledge from databases.• Construction and interpretation of key brand performance indicators• Analysis of products, competition, internal and external market. • Assist the Commercial-MKT area in the development and updating of KPIS reports.• Marketing plan, Market Research, Data mining.• Perform Benchamrking, pareto analysis, executive dashboards and decision making.• Extract information and knowledge from databases.• Construction and interpretation of key brand performance indicators• Analysis of products, competition, internal and external market.

Education

  • Tecnológico de Monterrey
    Diplomado Customer Intelligence, Marketing
    2015 - 2016
  • Universidad del Valle de México
    Lic. Mercadotecnia, Económico administrativo
    2005 - 2009
  • Universidad del Valle de México
    Licenciatura, Marketing
    2005 - 2009

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