Jessica Kennedy

Marketing Consultant at Right Side Up
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Contact Information
us****@****om
(386) 825-5501
Location
Brooklyn, New York, United States, US
Skills

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Credentials

  • Bing Ads Accredited Professional
    Bing
  • Google AdWords Advertising Fundamentals
    Google
  • Google AdWords Reporting & Analysis
    Google
  • Google AdWords Search Advertising
    Google

Experience

  • Right Side Up
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Consultant
      • 2022 - Present

  • MarketerHire
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Marketing Consultant
      • 2022 - Present

  • Vimeo
    • United States
    • Software Development
    • 700 & Above Employee
    • Growth Marketing
      • 2020 - 2022

  • IAC
    • United States
    • Software Development
    • 700 & Above Employee
    • Director of User Acquisition
      • 2019 - 2020

    • Marketing Manager
      • 2018 - 2019

  • LogMeIn
    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Marketing Programs Manager
      • 2017 - 2018

  • DraftKings Inc.
    • United States
    • Mobile Gaming Apps
    • 700 & Above Employee
    • Marketing Specialist
      • 2015 - 2017

  • Overdrive Interactive
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Planner
      • 2014 - 2015

    • Online Media Coordinator
      • 2013 - 2014

  • Exclusive Concepts, Inc.
    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Jr. Paid Search Specialist
      • 2012 - 2013

      •Responsible for the day-to-day management of paid search marketing initiatives for an array of eCommerce stores. •Communicate regularly with clients on campaign performance and deliverables. •Use statistical analysis to draw conclusions about marketing campaigns and make recommendations accordingly. •Implement successful bidding strategies and effective keyword management. •Write ad copy testing and keyword analysis continually monitoring, revising, and optimizing ad text as necessary to drive campaign performance. •Track and report on campaign results and take part in weekly, bi-weekly and/or monthly client status calls. •Expand and optimize Google Shopping data feed utilizing feed management best practices •Create, analyze, and optimize Google Shopping campaigns to reach maximum sales volume Show less

  • Market Vantage, LLC
    • Intern
      • Jan 2012 - Jun 2012

      • Run monthly reports on Excel for clients to show progress in their Google AdWords campaigns • Regularly monitor campaign progress • Maintain Google AdWords and Microsoft adCenter Pay-Per-Click accounts • Run monthly reports on Excel for clients to show progress in their Google AdWords campaigns • Regularly monitor campaign progress • Maintain Google AdWords and Microsoft adCenter Pay-Per-Click accounts

Education

  • University of Massachusetts Lowell
    B.S. Business Administration, Marketing
    2009 - 2012
  • Lowell High School
    2004 - 2008

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