Experience

The Anton Eye

• United States
• Advertising Services
• 1 - 100 Employee

• Head of Marketing

  • Nov 2013 - Present



DAHlicious

• United States
• Food & Beverages
• 1 - 100 Employee

• Chief Marketing Officer

  • Jan 2020 - Apr 2022



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Digital Marketing: Social & Content

  • Oct 2012 - Sep 2013

• Digital Acceleration Team Nestlé HQ Switzerland

  • Jan 2012 - Oct 2012

  Promoted Digital Marketing excellence with Nestlé businesses.* Played a key role in developing training tools, KPIs, and knowledge sharing across key stakeholders. * Lended strategic Digital Marketing support to global brands and local markets.* Managed the communication and training for the global Facebook strategic partnership. * Supported Consumer Services 2.0 – ongoing project helping integrate the larger Consumer Services function within Nestlé into digital.* Filmed, edited, and directed high-profile interviews using state-of-the-art broadcast studio. * Developed a Social Media tool for Markets and Brand Owners to support Business Units define social media strategies and plans. * Aided in defining and implementing a new sharing platform for Nestlé to complement the existing corporate intranet.

• Marketing- Social and Advertising

  • Apr 2011 - Jan 2012

  Worked with marketing leadership to develop a social strategy. Was responsible for implementation as well as day to day social media management, developing brand awareness, generating inbound traffic, encouraging product adoption, and engaging current and previous clients. * Implemented the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services. * Managed digital agency with respect to online media support and day to day social media activities and management * Managed digital content and production. * Worked with internal departments including PR, RP&I, Legal, Customer Service, and Operations to coordinate and execute on the social media and web content plan. * Oversaw advocates for the Company in social media spaces, engaging in dialogues and answering questions where appropriate or engaging the proper personnel to support and respond accordingly. * Identified specific goals and objectives for social media and was responsible for meeting those objectives. Monitored effective benchmarks for measuring the impact of social media programs, and analyzed, reviewed, and reported on the effectiveness of campaigns in an effort to maximize results.

• Marketing & Advertising

  • Mar 2009 - Apr 2011

• Health And Wellness Consultant

  • Aug 2008 - Mar 2009



Fitzsimmons and Associates

• South Africa
• 1 - 100 Employee

• Marketing Director

  • Apr 2005 - May 2008