Experience

Mandatory Provident Fund Schemes Authority (MPFA)
• Hong Kong
• Financial Services
• 1 - 100 Employee
• Officer (External Affairs)

  • Jan 2023 - Present


FleishmanHillard

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Account Executive (Techfin team)

  • Mar 2022 - Nov 2022

  1. Prepared daily media monitoring reports, and conducted news research and competitive analysis for 4 financial clients, including Barclays, PIMCO, LaSalle Investment Management and BNY Mellon 2. Drafted, translated, and distributed media materials for clients, including press releases, market commentaries and invitations 3. Managed media contact databases across APAC regions, built ongoing relationships with journalists, and handled media enquiries • Generated publicity for clients through pitching media interviews and supported 2 quarterly press conferences Show less



Standard Chartered Bank

• Singapore
• Financial Services
• 100 - 200 Employee

• Associate

  • Mar 2021 - Feb 2022

  1. Worked with internal and external stakeholders to implement sustainability and community programs, including Standard Chartered HK Marathon and Standard Chartered Arts in the Park 2. Worked with agencies and partners to draft internal and external communications 3. Managed a group of Employee Volunteering Taskforce of over 70 members to achieve 50% volunteering participation rate across the bank 4. Worked closely with Personal segment, Affluent segment, product teams to drive 10+ multi-channel customer acquisition campaigns, covering retail banking products and investment funds 5. Managed creative agencies and developed ATL and BTL marketing collaterals 6. Monitored the marketing expenses and drafted regular reports to various budget managers Show less



New World Development Company Limited

• Hong Kong
• Real Estate
• 300 - 400 Employee

• Summer Intern (Strategic Alliance)

  • Jul 2020 - Aug 2020

  1. Conduct competitive analysis on the market positioning of NWD venue collection 2. Research emerging market trends and identify potential B2B partnership opportunities 3. Create B2C marketing collaterals and digital strategy planning 4. Evaluate the successfulness of social media channels and engagement activities 1. Conduct competitive analysis on the market positioning of NWD venue collection 2. Research emerging market trends and identify potential B2B partnership opportunities 3. Create B2C marketing collaterals and digital strategy planning 4. Evaluate the successfulness of social media channels and engagement activities



香港匯豐銀行

• Co-op Student Trainee (Digital Banking)

  • Jul 2019 - Jan 2020

  1. Coordinate with the delivery team and other business stakeholders on Open Banking project 2. Identify key business user requirements for Smart Banking project delivery 3. Support market research on Smart Banking initiatives competitive landscape, including Open Banking, Open Application Programming Interface (APIs), and Virtual Banking 4. Support the strategy planning on Smart Banking initiatives 1. Coordinate with the delivery team and other business stakeholders on Open Banking project 2. Identify key business user requirements for Smart Banking project delivery 3. Support market research on Smart Banking initiatives competitive landscape, including Open Banking, Open Application Programming Interface (APIs), and Virtual Banking 4. Support the strategy planning on Smart Banking initiatives



The Hong Kong Mortgage Corporation Limited

• Financial Services
• 100 - 200 Employee

• Summer Intern

  • Jul 2018 - Aug 2018

  1. Introduced and promoted Hong Kong Annuity Plan to target customers 2. Handled external enquiries and drafted follow-up reports 3. Managed incoming application documents and daily operation 1. Introduced and promoted Hong Kong Annuity Plan to target customers 2. Handled external enquiries and drafted follow-up reports 3. Managed incoming application documents and daily operation



Radio Television Hong Kong (RTHK)

• Hong Kong
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Summer Intern (Chinese News & Current Affairs)

  • May 2018 - Jul 2018

  1. Conducted interviews and broadcast Hong Kong daily news stories 2. Gathered and analyzed information and press releases 3. Communicated with different stakeholders and media practitioners 1. Conducted interviews and broadcast Hong Kong daily news stories 2. Gathered and analyzed information and press releases 3. Communicated with different stakeholders and media practitioners