Digital and Performance Marketing Manager

• Feb 2022 - Present

Digital Marketing course collaborator and lecturer

• Aug 2022 - Present

Brand Council Member

• Jul 2018 - Present

The focus of the Brand Council is to assess and address the requirements of the IAB Brand and Marketer members in order to bring value to them and to the wider digital industry at large. Our aim is to equip brands with the right information in order to make better decisions and thrive in the digital economy.

Bookmarks Awards: judge and jury chair

• 2017 - Present

Head Of Growth Marketing

• May 2018 - Jan 2022

- Strategy development: digital, growth, brand - CRM and customer retention - Data and Analytics - Budget planning and management - Digital media management - SEO management - Reporting at Exco level - Team management - MarTech architecture development and implementation - Strategy development: digital, growth, brand - CRM and customer retention - Data and Analytics - Budget planning and management - Digital media management - SEO management - Reporting at Exco level - Team management - MarTech architecture development and implementation

Digital Media and Data Director

• Mar 2016 - Apr 2018

- Business department lead - Strategy development: digital media and digital brand - Data and Analytics - Budget planning and management - Paid media management - Performance marketing - Attribution modeling - Reporting at Exco level - Team management - Client relationship management - New business development - Clients: Democratic Alliance, The Foschini Group, Pick 'n Pay, Sanlam Investment Management, Coty Cosmetics, Vital, and Cash Crusaders - Business department lead - Strategy development: digital media and digital brand - Data and Analytics - Budget planning and management - Paid media management - Performance marketing - Attribution modeling - Reporting at Exco level - Team management - Client relationship management - New business development - Clients: Democratic Alliance, The Foschini Group, Pick 'n Pay, Sanlam Investment Management, Coty Cosmetics, Vital, and Cash Crusaders

Digital Strategy Lead

• May 2015 - Mar 2016

Leading the digital marketing strategies for the Johnson & Johnson stable of brands across 5 African countries and managing a team of campaign implementation managers. Extensive knowledge of the digital media landscape in Africa with a strong focus on mobile communications. Leading the digital marketing strategies for the Johnson & Johnson stable of brands across 5 African countries and managing a team of campaign implementation managers. Extensive knowledge of the digital media landscape in Africa with a strong focus on mobile communications.

Digital Media Strategist

• Jan 2013 - Apr 2015

Compiling insightful and impactful digital brand strategies based on digital media trends, consumer insights and online user behaviour. They key is to set trends, and not follow them. Clients include RCS, Nedgroup Investments, Futuregrowth, Old Mutual, Absolut Vodka, Jameson, Chivas Regal, Malibu, Media24 and Green Building Council. I am the media team lead and part of the management team in the Cape Town office. Compiling insightful and impactful digital brand strategies based on digital media trends, consumer insights and online user behaviour. They key is to set trends, and not follow them. Clients include RCS, Nedgroup Investments, Futuregrowth, Old Mutual, Absolut Vodka, Jameson, Chivas Regal, Malibu, Media24 and Green Building Council. I am the media team lead and part of the management team in the Cape Town office.

Digital Media Strategist and Planner

• Jan 2012 - Dec 2012

Compiling relevant and holistic digital media strategies and media plans to meet client objectives. Daily activities include client presentations, compiling and implementing digital media strategies and plans, and media owner negotiations. Clients include Nokia, Cell C, Disney, GM, Woolworths, Old Mutual, J&J and Virgin Active to name a few Compiling relevant and holistic digital media strategies and media plans to meet client objectives. Daily activities include client presentations, compiling and implementing digital media strategies and plans, and media owner negotiations. Clients include Nokia, Cell C, Disney, GM, Woolworths, Old Mutual, J&J and Virgin Active to name a few

Digital Media Key Account Manager for Yahoo!

• Jan 2010 - Dec 2011

Selling digital advertising space on Yahoo! in the South African and African market place.apurimac media is a specialist online media and digital marketing services business operating and excelling in four key areas of expertise:Digital traffic solutions and ad serving:Digital sales: YahooDigital design and development services:Digital media and marketing consultancy:

Digital Media Campaign Manager

• Jan 2009 - Dec 2009

Managing, implementing, optimising and reporting on digital campaigns across various digital platforms.