Founder / CEO

• Mar 2019 - Present

eCommerce Strategist & Klaviyo Ninja helping entrepreneurs grow the traffic, sales, and profit in their online stores. 🎙Host of the eCommerce Badassery Podcast New episodes drop every Tuesday HOW I CAN HELP YOU ⚡️ 1:1 Consulting ⚡️ Email Marketing Set-Up ⚡️ Strategy Calls ⚡️ The Lounge Membership Learn More at eCommerceBadassery.com eCommerce Strategist & Klaviyo Ninja helping entrepreneurs grow the traffic, sales, and profit in their online stores. 🎙Host of the eCommerce Badassery Podcast New episodes drop every Tuesday HOW I CAN HELP YOU ⚡️ 1:1 Consulting ⚡️ Email Marketing Set-Up ⚡️ Strategy Calls ⚡️ The Lounge Membership Learn More at eCommerceBadassery.com

Digital Marketing Manager

• May 2018 - Sep 2020

• Increased email revenue 50% YOY by implementing data driven segmentation, personalization and consistently testing and optimizing email automation and campaigns for continued growth. Plans and executes email marketing calendar to support business needs.• Partners with cross-functional teams to plan and execute effective seasonal marketing campaigns; maintaining brand image and consistent messaging across all customer touch points.• Works with internal team and external vendors for the execution of SEO, PPC, content creation, and affiliate partnerships; increasing site traffic, keyword rankings, and revenue. • Project lead for implementation of integration for eCommerce + brick and mortar stores. Includes order management, gifts cards + loyalty program.• Revamping customer rewards and loyalty program for increased customer engagement and return rate.• Streamlined team communication by introducing project management software across all departments. Show less

eCommerce Manager

• Apr 2015 - May 2018

• Increased revenue by 20%, and decreased cart abandonment by 40% after re-launching website on a new platform. • Increased site conversion 20% by optimizing customer user experience; including site design updates, on-site search optimization, product assortment, and merchandising. • Spearheaded initiative to revamp our email marketing program; including more robust ESP, inbound methodology, lead nurturing, behavior-based automation, and personalization. • Partnered with a third-party agency to optimize SEO, PPC, UX, and email marketing. • Project manager for design, development, testing, data, and third-party agency. Show less

Marketing Coordinator

• Oct 2013 - Apr 2015

• Conceptualized and executed seasonal marketing campaigns; coordinating photo shoots, planning and ordering all campaign collateral, executing window displays in the flagship location, creating directives for stores, and ensuring proper campaign execution in all store locations. • Worked with Marketing Manager to gain support from internal stakeholders in order to implement new digital marketing initiatives with a focus on social media, content marketing, influencer relationships, company re-branding, and the launch of a lifestyle website. • Implemented email marketing, social media, influencer marketing, and YouTube advertising strategy. • Created local campaigns for each store location including, radio, billboard, direct mail, and print. Researched outlets, negotiated contracts, and optimized for ROI. • Planned and coordinated in-store, and off-site events. Partnered with community influencers to gain exposure and drive traffic for events.• Worked with graphic designer and printing agencies to conceptualize, develop, and ensure the timely delivery of all marketing collateral.• Managed, analyzed, and maximized division marketing and advertising budgets; successfully staying within allocated spend. Show less

Brand Manager

• Jul 2012 - Oct 2013

Worked at multiple store locations to establish processes and increase efficiency. Promoted from Store Manager to Brand Manager; managed online presence in eCommerce, social media, and email marketing. • Increased unique website visitors 61% in the first month by implementing and managing on-page SEO for individual product pages, and category landing pages. • Grew Instagram followers and Facebook fans by 25 and 5% respectively in the first month by creating, optimizing and publishing consistent and relevant content for both the user and platform. • Maintained 14-16% open rate and 12-14% click rate in email marketing by developing and executing relevant email strategy based on analytics and testing. • Decreased site bounce rate 2% in the first month by developing relevant content for site visitors; and optimizing landing pages. • Conceptualized and created all graphics for in-store marketing, eCommerce website, and social media. Took on Operations Manager role for 4 stores upon exit of Director of Stores; led the store management teams in operations, human resources, and visual merchandising. Show less

Assistant Stylist

• Apr 2012 - Jul 2013

Style rental house and PR firm in Downtown Los Angeles, catering to celebrities, stylists, and costume designers. • Styled and photographed merchandise for eCommerce • Recorded product information, and managed flow of data for website upload. • Worked with stylists and celebrity clients during showroom visits; used product and inventory knowledge to streamline their visits. • Assisted key stylist on photo shoots and production sets for print, and music videos. Style rental house and PR firm in Downtown Los Angeles, catering to celebrities, stylists, and costume designers. • Styled and photographed merchandise for eCommerce • Recorded product information, and managed flow of data for website upload. • Worked with stylists and celebrity clients during showroom visits; used product and inventory knowledge to streamline their visits. • Assisted key stylist on photo shoots and production sets for print, and music videos.

Store Manager

• Jul 2011 - Mar 2012

High traffic outlet location with a sales volume in excess of $2 Million was running for months without a solid leadership team. Was brought on to re-establish company standards in retail store operations, visual merchandising, customer service, and team building. • Significantly reduced payroll expenditures by retraining and consistently coaching staff to work more efficiently. • Worked one-on-one to develop employee skill sets, leading to internal promotions. High traffic outlet location with a sales volume in excess of $2 Million was running for months without a solid leadership team. Was brought on to re-establish company standards in retail store operations, visual merchandising, customer service, and team building. • Significantly reduced payroll expenditures by retraining and consistently coaching staff to work more efficiently. • Worked one-on-one to develop employee skill sets, leading to internal promotions.

Managing Owner

• May 2009 - Mar 2011

Built a successful women's clothing boutique in a local shopping destination; initial customer base consisted of existing client book. • Exceeded sales projections, breaking even in our first year of business. • Negotiated co-op advertising opportunities with brands, including print advertising, in-store exclusives, and events. • Recruited and trained management and sales staff. • Established and enforced all policies, procedures, and supporting documentation. • Developed and executed all inventory planning, and management. Show less

Store Manager

• Oct 2007 - Feb 2009

Managed best performing boutique with an annual sales volume of $850k. Recognized for exceptional performance giving me the opportunity to work closely with the CEO and District Manager in company operations, visual merchandising standards, and inventory management. Developed client book by providing outstanding customer service and personal fashion styling; creating lasting personal relationships with my customers. This client book followed me to the opening of my own retail boutique. Show less

Retail Analyst - Assistant to VP of Planning

• Apr 2007 - Oct 2007

Worked closely with the Vice President of Planning to ensure timely production and delivery of goods to wholesale accounts; entering daily orders and monitoring inventory levels. Prepared and delivered weekly reports to Executives of major accounts including Walmart and Kmart for the Carters brand. Worked closely with the Vice President of Planning to ensure timely production and delivery of goods to wholesale accounts; entering daily orders and monitoring inventory levels. Prepared and delivered weekly reports to Executives of major accounts including Walmart and Kmart for the Carters brand.

Fashion/Editorial Assistant

• Sep 2006 - Apr 2007

Worked with the in-house Fashion Director and freelance stylist to plan, organize and execute bi-monthly editorial shoots. Managed the fashion closet and trafficking of all brand samples, including requests, sample intake & tracking, crediting in the magazine and a timely return to vendors with 100% accuracy. Conducted and reported trend research for the launch of their membership site, AccessoriesDirections.com Worked with the in-house Fashion Director and freelance stylist to plan, organize and execute bi-monthly editorial shoots. Managed the fashion closet and trafficking of all brand samples, including requests, sample intake & tracking, crediting in the magazine and a timely return to vendors with 100% accuracy. Conducted and reported trend research for the launch of their membership site, AccessoriesDirections.com

Associate Manager

• Sep 2005 - Sep 2006

Assistant Manager

• Nov 2002 - Sep 2005