Jessica Terrones
Social Media & Content Strategist at LoSasso Integrated Marketing- Claim this Profile
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Bio
Credentials
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Sprout Social Platform
Sprout Social, Inc.Jul, 2022- Sep, 2024 -
Google Analytics for Beginners
GoogleDec, 2021- Sep, 2024
Experience
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LoSasso Integrated Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Social Media & Content Strategist
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Feb 2022 - Present
- Assist various B2B clients with longer, complex buyers' journeys build connection, credibility and trust with their audiences through social media content that educates, entertains and engages.- Content Committee member- CeLobration Committee member- Wellness Committee memberBlogs I've written are linked below. - Assist various B2B clients with longer, complex buyers' journeys build connection, credibility and trust with their audiences through social media content that educates, entertains and engages.- Content Committee member- CeLobration Committee member- Wellness Committee memberBlogs I've written are linked below.
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Creative Circle
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United States
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Staffing and Recruiting
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700 & Above Employee
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Social Media Manager
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Aug 2020 - Present
- Provide various social media services for a luxury property management company client.- Capture, curate, design, write and produce all social media content and serve as the brand voice for 15+ luxury rental properties across Chicago & the Midwest.- Ensure content reflects the tone, style and brand message of the properties.- Develop and execute a consistent social media plan across Facebook, Twitter, Instagram & Google My Business.- Schedule content and review analytics for 15+ properties on SOCi each month.- Capture local and on-site property images and videos to produce real-time, high-engaging social media content.- Stay current on social media best practices and incorporate them on social media platforms.
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Fishman Public Relations
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Content Marketing Manager
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Dec 2021 - Feb 2022
- Managed full team of in-house and freelance content writers and specialists. - Managed client standards for all content items and oversaw consistent application.- Developed and implemented content marketing plans for clients in the restaurant, home services, tech, retail, beauty, education, home health care, health and wellness and transportation industries.- Directed various content projects through conceptual planning, schedule management and final implementation.Featured blogs are linked below.
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Senior Content Strategist
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Sep 2021 - Dec 2021
- Established workflow for creating, editing, publishing and repurposing content.- Created style guides and toolkits to guide team of content writers and specialists. - Used market analysis, industry metric tools, industry trends and competitive analysis to increase content visibility.
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Content Strategist
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Jan 2021 - Sep 2021
- Wrote quality B2B and thought leadership-focused blog, social media, website and email content for 25+ franchise brands across various industries.- Drove compelling storytelling in all content deliverables to improve engagement with franchise prospects, partners, the media and consumers.- Maintained high level understanding of industry standards and trends.
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BRAINTRUST Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Social Media & Public Relations Coordinator
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Jun 2019 - Mar 2020
- Managed 15+ social media accounts for clients in the luxury hotel, resort & casino, food & beverage, retail, tourism, non-profit and government sectors. Namely, large hospitality clients on the Las Vegas Strip. - Planned and instituted B2C social media marketing plans across Instagram, Facebook and Twitter.- Generated interest for client’s product or services via social media content and public relations activations.- Maintained positive brand image across client social media accounts and managed reviews/feedback.- Wrote all client press materials including but not limited to: media alerts, press releases, staff bios and fact sheets.- Represented clients to their customers, the public, government officials and other external sources.- Generated media pitches and secured client coverage in print, television and online.- Analyzed and evaluated social media & public relations key performance indicators on a monthly basis.- Applied data analytics to drive future strategic planning.
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UNLV Rebel Media Group
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United States
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Media Production
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1 - 100 Employee
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Social Media Marketing Coordinator
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May 2018 - Aug 2019
• Develop and execute strategic social media and marketing campaigns for local clients. • Conceptualize brand identity for clients. • Deliver projects to the pre-determined budget, maintaining time parameters and quality standards. • Convert ideas into concrete tasks and delegate tasks to the appropriate individuals on the team. • Evaluate monthly performance statistics and use data to inform future strategies. • Manage a large portfolio of projects at a time. • Develop and execute strategic social media and marketing campaigns for local clients. • Conceptualize brand identity for clients. • Deliver projects to the pre-determined budget, maintaining time parameters and quality standards. • Convert ideas into concrete tasks and delegate tasks to the appropriate individuals on the team. • Evaluate monthly performance statistics and use data to inform future strategies. • Manage a large portfolio of projects at a time.
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Las Vegas Review-Journal
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United States
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Newspaper Publishing
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300 - 400 Employee
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News Reporter
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Feb 2016 - Jun 2019
• Reported local news by researching, developing and covering news events in the field. • Interviewed individuals from all walks of life and all cultures to craft breaking news stories based on facts. • Produced regular features and news articles, focusing on weather, business, government and crime.• Adhered to AP Style guidelines writing an average of 6 stories a day under tight deadlines.• Built and maintained relationships with local public relations professionals to produce stories.
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The Church LV
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United States
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Religious Institutions
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1 - 100 Employee
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Communications and Project Manager
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Apr 2017 - May 2018
• Developed creative projects from concept to completion, including trailers and promotional content for church campaigns. • Drafted and managed print, online and social media communications designed to promote the church brand, image and values. • Oversaw projects for the church by planning, designing and scheduling. • Oversaw full team of photographers, videographers, graphic designers and copywriters. • Analyzed project feasibility and costs to evaluate the feasibility of goals, budget and design demands. • Lead and managed the creative team to plan and implement project tasks that met timelines and exceeded expectations.• Developed and implemented campaigns for email, online advertising and direct mail. • Preserved brand identity by monitoring the consistency and quality of all marketing content. • Provided feedback to all church departments on brand consistency in outbound communications. • Improved website branding and content to achieve search engine optimization goals. • Proofed and approved production and drafts of all promotional materials. • Proofread and edited materials prepared by staff to check and correct spelling, grammar and style.• Built media relationships to secure partnerships and press coverage for strategic church initiatives.
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Social Media Manager
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Dec 2016 - Apr 2017
• Managed 18 social media accounts across Instagram, Facebook and Twitter throughout the year. • Generated interest for existing and upcoming church events. • Planned and instituted a social media marketing plan for The Church LV and ministries. • Created social media content with consistent branding and tone. • Increased engagement through social media.
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CollegeFashionista
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United States
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Internet Publishing
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1 - 100 Employee
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Fashion Blogger
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Jan 2016 - Dec 2016
• Wrote high-quality content on college fashion and beauty influencers. • Crafted website content that elaborated on season trends, beauty tips and shopping suggestions. • Interviewed and highlighted UNLV students on campus. • Wrote high-quality content on college fashion and beauty influencers. • Crafted website content that elaborated on season trends, beauty tips and shopping suggestions. • Interviewed and highlighted UNLV students on campus.
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Arizona Daily Wildcat
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Newspaper Publishing
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1 - 100 Employee
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Opinions Columnist
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Jan 2015 - May 2015
• Wrote a weekly opinion column for the University of Arizona student newspaper. • Investigated important issues and controversial topics to produce well-argued, creative opinion pieces• Interviewed students, professors and other university staff to gather insight and opinions for the column. • Wrote a weekly opinion column for the University of Arizona student newspaper. • Investigated important issues and controversial topics to produce well-argued, creative opinion pieces• Interviewed students, professors and other university staff to gather insight and opinions for the column.
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Education
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University of Nevada-Las Vegas
Bachelor of Arts - BA, Journalism & Media Studies; Concentration in Integrated Marketing Communications, Marketing minor
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