Jessica Richmond
Director of Consumer Growth and Engagement Marketing at Homethrive, Inc- Claim this Profile
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Bio
Cindy Nelson
I had the pleasure of working with Jessica on a number of branded and category projects at Alberto Culver. She is a fabulous marketer, with extremely strong strategic thinking skills, and also is one of the best concept and new idea developers that I have ever worked with. Jessica is also a terrific business partner, with strong emotional intelligence and the ability to get things done while still ensuring a top notch deliverable.
Brent Shakeshaft
Jessica has exceptional insight and innovation skills that have led to a strong track record of succesful launches in the beauty category. Understanding brand positioning and how to leverage and target consumers has led to strong strategic development of propositions coupled with an understanding of the cues needed to engage to drive differentiation. Jessica is great to work with; collaborative, supportive and enthusiastic.
Cindy Nelson
I had the pleasure of working with Jessica on a number of branded and category projects at Alberto Culver. She is a fabulous marketer, with extremely strong strategic thinking skills, and also is one of the best concept and new idea developers that I have ever worked with. Jessica is also a terrific business partner, with strong emotional intelligence and the ability to get things done while still ensuring a top notch deliverable.
Brent Shakeshaft
Jessica has exceptional insight and innovation skills that have led to a strong track record of succesful launches in the beauty category. Understanding brand positioning and how to leverage and target consumers has led to strong strategic development of propositions coupled with an understanding of the cues needed to engage to drive differentiation. Jessica is great to work with; collaborative, supportive and enthusiastic.
Cindy Nelson
I had the pleasure of working with Jessica on a number of branded and category projects at Alberto Culver. She is a fabulous marketer, with extremely strong strategic thinking skills, and also is one of the best concept and new idea developers that I have ever worked with. Jessica is also a terrific business partner, with strong emotional intelligence and the ability to get things done while still ensuring a top notch deliverable.
Brent Shakeshaft
Jessica has exceptional insight and innovation skills that have led to a strong track record of succesful launches in the beauty category. Understanding brand positioning and how to leverage and target consumers has led to strong strategic development of propositions coupled with an understanding of the cues needed to engage to drive differentiation. Jessica is great to work with; collaborative, supportive and enthusiastic.
Cindy Nelson
I had the pleasure of working with Jessica on a number of branded and category projects at Alberto Culver. She is a fabulous marketer, with extremely strong strategic thinking skills, and also is one of the best concept and new idea developers that I have ever worked with. Jessica is also a terrific business partner, with strong emotional intelligence and the ability to get things done while still ensuring a top notch deliverable.
Brent Shakeshaft
Jessica has exceptional insight and innovation skills that have led to a strong track record of succesful launches in the beauty category. Understanding brand positioning and how to leverage and target consumers has led to strong strategic development of propositions coupled with an understanding of the cues needed to engage to drive differentiation. Jessica is great to work with; collaborative, supportive and enthusiastic.
Experience
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Homethrive
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Director of Consumer Growth and Engagement Marketing
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Jan 2022 - Present
Lead consumer growth marketing to dramatically increase member acquisition and engagement across digital and offline channels. Lead consumer growth marketing to dramatically increase member acquisition and engagement across digital and offline channels.
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Bright Pink
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United States
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Non-profit Organizations
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1 - 100 Employee
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VP, Growth & Product
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Jan 2019 - Oct 2021
Led a matrixed growth team to design and launch integrated digital tools, educational content, and marketing campaigns to inspire over 1.5MM young women at hereditary risk of breast and ovarian cancer to take lifesaving action. Led a matrixed growth team to design and launch integrated digital tools, educational content, and marketing campaigns to inspire over 1.5MM young women at hereditary risk of breast and ovarian cancer to take lifesaving action.
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Richmond Marketing Strategy & Innovation Consulting
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Oak Park, IL
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Principal Brand Management Consultant
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Jan 2012 - Dec 2018
Led development, positioning, and promotion of successful new brands and products for major B2C companies and nonprofits across healthcare, beauty, food, and fashion categories. Led development, positioning, and promotion of successful new brands and products for major B2C companies and nonprofits across healthcare, beauty, food, and fashion categories.
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Alberto Culver
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Personal Care Product Manufacturing
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100 - 200 Employee
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Senior Brand Manager
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2008 - 2011
Headed up brand and product innovation for $400MM U.S. haircare portfolio that included Tresemme, Nexxus, and VO5.
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Brand Manager
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2006 - 2008
Directed innovation strategy, launch, and advertising and promotion of Nexxus care and styling initiatives worth over $50M including Nexxus Dualiste, which was recognized by Women’s Wear Daily as “Breakthrough Product of the Year” in mass hair care.
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Assistant Brand Manager
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2005 - 2006
Directed overall promotions and public relations for St. Ives facial brand portfolio, which at time included the #1 item in category. Executed financial tracking and P&L management, production forecasting, and IRI analysis.
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Blistex Inc.
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United States
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Manufacturing
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100 - 200 Employee
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Senior Special Projects Manager
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2002 - 2005
Conducted NPV / ROI analysis of new product concepts to assess profitability and recommend launch strategies. Provided in-depth evaluation of sales trends, promotion effectiveness, competitive activity, and market conditions. Assessed acquisition opportunities to determine fit and long-term profitability. Conducted NPV / ROI analysis of new product concepts to assess profitability and recommend launch strategies. Provided in-depth evaluation of sales trends, promotion effectiveness, competitive activity, and market conditions. Assessed acquisition opportunities to determine fit and long-term profitability.
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KPMG US
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United States
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Financial Services
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700 & Above Employee
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Consultant
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1998 - 2000
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Education
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The University of Chicago Booth School of Business
MBA, Marketing Management, Finance -
University of Michigan
BA, Economics, Spanish
Community
