Experience

Duro

• United States
• Software Development
• 1 - 100 Employee

• Senior User Experience Designer

  • Oct 2017 - Present



Fundamental Design Group

• Greater Los Angeles Area

• Owner/Creative Director

  • 2016 - Present

  Fundamental Design is a Los Angeles based design and tech consultancy focused on humanistic design solutions for web and mobile platforms. Specialties are: brand and business development, web-based platforms, user experience, visual design, information architecture, technology implementation, and digital strategy. www.fundamentaldesigngroup.com Fundamental Design is a Los Angeles based design and tech consultancy focused on humanistic design solutions for web and mobile platforms. Specialties are: brand and business development, web-based platforms, user experience, visual design, information architecture, technology implementation, and digital strategy. www.fundamentaldesigngroup.com



Otis College of Art and Design

• United States
• Higher Education
• 300 - 400 Employee

• Faculty Member

  • Jun 2006 - Present

  Teach students in the Otis Digital Media certificate program how to pitch, plan, execute, and design projects for web and mobile. Special emphasis is placed on process, aesthetics, branding, and effective communication skills. Teach students in the Otis Digital Media certificate program how to pitch, plan, execute, and design projects for web and mobile. Special emphasis is placed on process, aesthetics, branding, and effective communication skills.



Lightray

• United States
• Technology, Information and Internet

• Creative Director | Technology Director

  • 2001 - Aug 2016

  Lightray Productions is a Creative Agency founded in 1996 specializing in branding, web, and technology projects. • Lead designer in a multi-year project for Warner Music Group, including their corporate site, intranet, artist templates, and a custom CMS used by 78 labels in 60 countries. • Launched one of the earliest "viral" campaigns to raise awareness about Global Warming in collaboration with Laurie David, which was the precursor to the award-winning documentary "An Inconvenient Truth." • Designed and launched the first public crime mapping platform for a major metropolitan area, under the leadership of Chief William J. Bratton. • Created pilot-program and trained LAPD staff to use geo-location based outreach tools. • Designed multiple projects for Norman Lear including The Princess Bride, NormanLear.com, Act III, and Born Again American/Declare Yourself. • Worked with international cosmetic brands such Milani and Stila in branding redux and eCommerce solution roll-outs. • Designed, managed, the release of a new website for the Los Angeles Fire Department, FireStatLA (an initiative of Mayor Garcetti), and LAFD Alert. • Creative and team lead on a branding redux of Revolution Studios (Black Hawk Down, Anger Management) • Cultivated and managed long term relationships with dozens of clients in a variety of different sectors including Education, Entertainment, Government, Non-Profit, Business, and The Arts. • Managed teams of designers, and developers, creating a collaborative culture of trust and mutual respect. Show less



Griffith Moon Publishing

• Santa Monica

• Co Publisher, Business Strategist

  • Jun 2015 - Jun 2016

  GRIFFITH MOON is a publishing house based in Santa Monica, California, celebrating the works of contemporary artists in the form of exhibition retrospectives, artist/writer collaborations, and innovative storytelling. • Helped to form and launch company • Researched market, and business strategy • Created business models, projections, and contracts • Established vendor relationships • Creative direction and design on company branding, and initial publications Show less



Psomas

• United States
• Civil Engineering
• 400 - 500 Employee

• Design Director | Technology Solutions Architect - ePolicing

  • 2008 - 2010

  After launching LAPD's much lauded public crime mapping and community policing initiatives under then Chief William J. Bratton, we created a tech start-up to bring the online component of community policing to Government Agencies around the country. • Lead designer for web-based mapping and community outreach platforms. • Developed marketing materials, branding, and participated in sales pitches and RFP's. • Led developers through implementation, testing, and beta releases. • Helped to expand product offerings from single instance deployments to enterprise level solutions. Show less



RKS Design

• United States
• Design Services
• 1 - 100 Employee

• Graphic Designer

  • 2000 - 2001

  In-house graphic designer for industrial design firm. Supported industrial design staff in creating collateral materials, and pitch presentations. In-house graphic designer for industrial design firm. Supported industrial design staff in creating collateral materials, and pitch presentations.



City of Santa Monica

• United States
• Government Administration
• 700 & Above Employee

• Freelance Web Designer

  • 2000 - 2001

  Designed did front-end coding of two websites for the City of Santa Monica,; green building guidelines, and tourist and visitor information portal. Designed did front-end coding of two websites for the City of Santa Monica,; green building guidelines, and tourist and visitor information portal.