Experience

Big Water Technologies

• United States
• Utilities
• 1 - 100 Employee

• Director of Marketing And Business Development

  • Mar 2019 - Present

  Southfield, MI I work with Sales, C-Suite, Partners, and more to drive growth for my team. Collaboration is key. As a newbie at Big Water Tech, stepping into the role of Director of Marketing and Business Development was both a daunting prospect and an exhilarating experience. After all, managing the entire marketing operations from strategy to product launches to sales training was no small feat - and I say this with a pinch of self-humor. Thankfully my helping hand came in the form of our wickedly… Show more I work with Sales, C-Suite, Partners, and more to drive growth for my team. Collaboration is key. As a newbie at Big Water Tech, stepping into the role of Director of Marketing and Business Development was both a daunting prospect and an exhilarating experience. After all, managing the entire marketing operations from strategy to product launches to sales training was no small feat - and I say this with a pinch of self-humor. Thankfully my helping hand came in the form of our wickedly talented team (who were more than happy to show me the ropes). Now that I've had a few years with BWT, we've accomplished wonderful things from successfully implementing ABM and taking full advantage of marketing automation capabilities to becoming a carrier and launching BigVoice Cloud Voice. BWT has provided me with a wealth of opportunities to hone my skills, build relationships and grow in my career. My most rewarding moment was seeing our team come together, learn new things with BigVoice, and continually adjust and keep moving forward. Led the company to be ranked in the top 100 MSPs in the country for 3 consecutive years, achieving #93 in 2020, #78 in 2021, and #73 in 2022 on the Channel Futures MSP 501 list. Show less



JRA Marketing Consulting

• United States
• Advertising Services

• Digital Marketing Consultant

  • May 2016 - Mar 2019

  Highland, MI From crafting impressive ads for Facebook and Twitter to optimizing WordPress websites with SEO content, I have developed an excellent understanding of product marketing. My skills extend even further, including lead generation, product management strategies, e-commerce guidance, and writing engaging web content. With the added experience of creating email campaigns plus managing automation workflows along with consulting on social media posting techniques, clients can rely upon my expertise to… Show more From crafting impressive ads for Facebook and Twitter to optimizing WordPress websites with SEO content, I have developed an excellent understanding of product marketing. My skills extend even further, including lead generation, product management strategies, e-commerce guidance, and writing engaging web content. With the added experience of creating email campaigns plus managing automation workflows along with consulting on social media posting techniques, clients can rely upon my expertise to develop posts that are both consistent in style as well as persuasive in message delivery. • Designed, managed, & optimized content for e-Commerce WordPress websites for B2B & B2C clients, using SEO best practices, increasing qualified and organic traffic by 40% in 6 months by analyzing Google Analytics to identify keywords that targeted potential customers, optimizing those keywords in blog posts, and leveraging social media to increase the visibility of those blog posts. • Crafted email marketing and marketing automation strategies and implemented via workflows to improve open rates by 20% and deliverability by 25%. • Developed successful product marketing strategies to increase website traffic by 15% and boost social media engagement by 20% through targeted A/B testing and small focus groups. • Client industries included: non-profit, education, procurement, cannabis, SaaS, SMEs, international corporations, healthcare, and beauty. Show less



High Level Marketing, LLC

• United States
• Marketing Services
• 1 - 100 Employee

• Content Strategist

  • Nov 2015 - Apr 2016

  West Bloomfield Crafting compelling stories and digital experiences, I spearheaded the development of wireframes highlighting design elements, then managed content for up to 10 projects at once. With an eye on creating webby-nominated websites, my work helped clients reach their customer base in meaningful ways. Through meticulous attention to detail, I was able to create content that resonates with those customers and drives conversions. My experience also includes developing mobile applications and… Show more Crafting compelling stories and digital experiences, I spearheaded the development of wireframes highlighting design elements, then managed content for up to 10 projects at once. With an eye on creating webby-nominated websites, my work helped clients reach their customer base in meaningful ways. Through meticulous attention to detail, I was able to create content that resonates with those customers and drives conversions. My experience also includes developing mobile applications and optimizing websites for search engines. In addition to writing copy, I created user flows, developed sitemaps, managed online communities, and monitored analytics. I have a deep understanding of the digital space and how to make it work for businesses. By understanding the nuances of user behavior and analytics, I can create content that speaks to customers in a more meaningful way. My goal is to help companies deliver compelling experiences with my knowledge of the digital space and strong writing skills. I'm a creative problem solver who loves to stay ahead of the curve when it comes to digital marketing trends. I continuously learn new methods and strategies for connecting with customers in an engaging and effective way. I stay up-to-date on the latest industry news and best practices, which helps me create content that is highly targeted and relevant. • Created content for 50+ websites in an agile environment for a digital marketing agency specializing in SEO-driven content, increasing their online presence by 30%, and leading to an increase in sales by 20%. • Translated clients' desires into a functional website design for SMBs/SMEs while meeting a deadline of 1-3 days per project and maintaining a 95% customer satisfaction rating by conducting design critiques, both internally and with clients, to ensure that the project was on the right track and was meeting the client's needs. Show less



Blue Wheel Media

• Marketing Specialist

  • Oct 2014 - Nov 2015

  Troy, MI We made an impact! By analyzing past email campaigns and leveraging Revfluence and social media, we identified influencers who connected with our client's target audiences. Establishing relationships opened up incredible possibilities--from brand awareness to increased social presence. In just three months, one account skyrocketed 1,000.69%, thanks in large part to our content marketing strategy through influential partnerships. We also generated more leads and conversions for our clients… Show more We made an impact! By analyzing past email campaigns and leveraging Revfluence and social media, we identified influencers who connected with our client's target audiences. Establishing relationships opened up incredible possibilities--from brand awareness to increased social presence. In just three months, one account skyrocketed 1,000.69%, thanks in large part to our content marketing strategy through influential partnerships. We also generated more leads and conversions for our clients, resulting in increased sales. We have seen an increase in engagement across all platforms and continue to work with influencers to continue providing valuable content and better ROI for our clients. • Identified partnership opportunities for our clients and developed campaign strategies to support client business goals, resulting in an average of 45% increase in engagement and a 300% increase in followers. Leveraged influencers and other brands to reach the target audience. • Researched influencer marketing campaigns from other agencies, proposed plans for the new influencer marketing department, and ran the influencer marketing campaigns. The resulting metrics: over 8.2M Instagram impressions and 30.8M impressions on Twitter for one client. Show less



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Marketing and Branding Assistant

  • Jan 2006 - Oct 2014

  Highland, MI Served as a Marketing and Branding Assistant in freelance roles and internships, handling social media management; wrote content for social media, worked on websites, and created SEO content. Clients included local authors, small businesses, and political campaigns. Increased social media followers by 12.5% and website traffic by 15% by incorporating custom hashtags in all social media content and optimizing website content with relevant keywords.



Michigan House of Representatives

• Legislative Offices
• 100 - 200 Employee

• Intern - Constituent Relations

  • Jun 2010 - Dec 2010

  Lansing, Michigan Area - Head constituent relations contact for Representative Jim Slezak - Worked with constituents and other representatives' offices - Worked with the Legislative Aide to draft bill proposals and amendments