Experience

Timberland Partners

• United States
• Real Estate
• 200 - 300 Employee

• Director of Marketing

  • Mar 2021 - Present

  Minneapolis, Minnesota, United States Implement and oversee marketing strategies in support of property management, investor relations, and new development. Manage corporate brand strategy and company communications. Carefully analyze all initiatives and adjust as needed to maximize results.

• Marketing Manager

  • Feb 2020 - Mar 2021

  Greater Minneapolis-St. Paul Area

• Senior Marketing Specialist

  • Oct 2017 - Feb 2020

  Bloomington, MN Oversee and implement marketing strategy and tactics for entire portfolio of Timberland Partners properties. Evaluate and oversee all advertising initiatives, including implementation and management of paid search campaigns. Analyze data from CRM system to ensure high performance of all marketing support. Create and implement initiatives to improve and maintain positive customer relationships and identify potential pain points. Monitor industry trends and competitors.



Elevate Living

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Manager

  • Apr 2015 - Oct 2017

  Wayzata, MN Create and implement marketing strategy for Elevate Living's portfolio of 37 apartment communities. Extensive digital marketing focus, including content creation, website management, SEO and PPC strategy, and social media initiatives to create leads, lease apartments and maintain long-term resident relationships. Oversee creation of marketing materials that abide by brand standards and distinguish Elevate Living in the marketplace. In-depth analysis of marketing data to evaluate performance and… Show more Create and implement marketing strategy for Elevate Living's portfolio of 37 apartment communities. Extensive digital marketing focus, including content creation, website management, SEO and PPC strategy, and social media initiatives to create leads, lease apartments and maintain long-term resident relationships. Oversee creation of marketing materials that abide by brand standards and distinguish Elevate Living in the marketplace. In-depth analysis of marketing data to evaluate performance and identify opportunities for growth and improvement. Extensive expertise in Google Analytics, Google AdWords, Microsoft Office, Facebook Ad Manager and Yardi Systems. Show less



OMS Specialists

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Manager

  • Oct 2012 - Apr 2015

  New Brighton, MN Develop and implement strategic marketing plan to maximize organizational growth and exposure. Create new ways to reach our patient market independent from traditional outside referrals. Maintain strong relationships with referral sources and ensure continuing partnership. Manage the 21st Century Study Club and OMS Specialists Lecture Series, and numerous other OMS events.



Strategic Social Media Consultant

• Independent Consultant

  • Jan 2009 - Feb 2015

  St. Cloud, Minnesota Area Consultant and speaker on utilizing social media as an integral part of an organization's overall marketing plan. Courses taught through Alexandria Technical and Community College, as well as Anoka Technical College. Guest speaker at MnCCECT, ATCC Non-Profit Conference, SHRM and Lakes Area Marketing Conference.



Crestliner Boats

• Marketing Coordinator

  • Mar 2011 - Oct 2012

  Little Falls, MN Coordinate and lead marketing‐related initiatives to maximize brand and product exposure to stimulate customer interest in both new and existing products and help build a positive brand image. Responsibilities range from special event coordination, web and social media management, copywriting and implementing strategic initiatives to achieve growth goals.



Knute Nelson

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Marketing and Communications Specialist

  • Oct 2008 - Mar 2011

  Led all marketing and communications initiatives, including strategic planning, advertising, as well as brand and website management. Establish marketing plan that effectively supports and promotes each branch of the organization.



RCC

• Information Technology & Services
• 700 & Above Employee

• Customer Communications Specialist

  • Jan 2007 - Oct 2008

  Alexandria, MN Led all direct response initiatives in both the consumer and business channels. Manage loyalty program to maintain long‐term relationships in a high‐turnover industry. Initiate acquisition campaigns utilizing customer segmentation data, with record‐setting results. Manage direct communications budget.



RTW, Inc.

• United States
• Insurance
• 1 - 100 Employee

• Marketing and Sales Coordinator

  • May 2006 - Jan 2007

  Worked directly with VP of Sales and Marketing to coordinate all marketing and sales support initiatives. Developed relationship with graphic design firm, and worked to establish sales collateral. Assisted in the revision of website format and text to establish a more user friendly environment.



Sportsman's Warehouse

• Retail
• 1 - 100 Employee

• Sales Associate

  • May 2004 - Jun 2006

  Assist customers in finding the appropriate gear for a wide assortment of outdoor hobbies and activities.



WEA

• Musicians
• 100 - 200 Employee

• Marketing & Sales Intern

  • May 2004 - Aug 2005

  Greater Minneapolis-St. Paul Area Support the WEA office administrator and marketing team by pulling sales reports, assisting in new album launch, special event planning and job shadowing to better understand industry operations and standards.