Jessica Morante
Marketing Director at The Blueprint Corporation- Claim this Profile
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Spanish Native or bilingual proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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B2B Marketing on LinkedIn
LinkedInNov, 2022- Nov, 2024 -
LinkedIn Creator Posting Strategy
LinkedInNov, 2022- Nov, 2024 -
B2B Foundations: Content Marketing
LinkedInOct, 2022- Nov, 2024 -
B2B Foundations: Social Media Marketing
LinkedInAug, 2020- Nov, 2024 -
B2B Marketing on LinkedIn
LinkedInAug, 2020- Nov, 2024 -
Learning to Write Marketing Copy
LinkedInJul, 2020- Nov, 2024 -
Influencer Marketing Foundations
LinkedInJun, 2020- Nov, 2024 -
SEO: Keyword Strategy
LinkedInJun, 2020- Nov, 2024 -
Social Media Marketing Trends
LinkedInJun, 2020- Nov, 2024 -
Building an Integrated Online Marketing Plan
LinkedInMay, 2020- Nov, 2024 -
Content Marketing: Social Media
LinkedInMay, 2020- Nov, 2024 -
Content Marketing: Staying Relevant
LinkedInMay, 2020- Nov, 2024 -
Marketing on Instagram
LinkedInMay, 2020- Nov, 2024 -
Social Media Marketing: ROI
LinkedInMay, 2020- Nov, 2024 -
Creating Your Personal Brand
LinkedInApr, 2020- Nov, 2024 -
Increase Visibility to Advance Your Career
LinkedInApr, 2020- Nov, 2024 -
Learning Shopify
LinkedInApr, 2020- Nov, 2024 -
Marketing Foundations
LinkedInApr, 2020- Nov, 2024 -
Shopify Ecommerce for Marketers
LinkedInApr, 2020- Nov, 2024 -
Social Media Marketing Foundations
LinkedInApr, 2020- Nov, 2024
Experience
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The Blueprint Corporation
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United States
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Business Consulting and Services
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1 - 100 Employee
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Marketing Director
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Aug 2020 - Present
Promotes a positive public image and controls the dissemination of information on the company’s behalf. Creatively leads marketing efforts for The Blueprint Corporation. -Develop effective corporate communication strategies. -Create original and shareable digital content for website and social profiles. -Organize initiatives and plan events or press conferences. -Create and produce original copy for advertisements or articles. -Provide communication strategies to reach both outside and inside sources. Crafting company-wide newsletters, updating employees about new programs, product launches, or rules. -Designed and manage the company's new website: www.teamblueprint.com -Create shareable content appropriate for specific networks to spread both our brand and our content. -Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
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Natural Body Spa and Shop
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Area Spa Director
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Dec 2018 - Mar 2020
-Executed, directed and facilitated all the essential functions associated with the successful operation of a Natural Body Spa and Shop. -My responsibilities included: guest services, employee performance and productivity, marketing and public relations support, financial performance, and merchandise/inventory activities for the multiple locations in my territory. -This position offered communication, support, guidance, motivation, and performance improvement for all team members. -Purchasing retail good such as clothing, jewelry and accessories for the spa retail locations. -This position was eliminated due to COVID-19 in March 2020.
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Sothys USA
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Trade Marketing Manager
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Jun 2016 - Nov 2018
-Oversaw and managed all press and media related matters for the U.S. division of the Paris based professional skincare and beauty company. - Built the definition of each promotion and product launch in relation with the Sales and Education Directors. - Defined a timeline for all the communication regarding launches and promotions. Including; communication to the sales team, communication to the media, communication to customers, communication to the education team and to the customer service team. -I was responsible for overall social media management and content creation to promote brand awareness to the U.S. and Latin American market. - Creation of all internal printed marketing materials such as; advertisements, brochures, technical documents, posters, display units, etc. - Analyzed business and stock to ensure a continuous growth throughout the U.S. - Responsible for overseeing new product orders placed from France and ensuring their arrival in time for U.S. product launches. - Ensured account executives have all current marketing tools to drive business growth.
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Netcom Solutions, FL
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Sales and Marketing Coordinator
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Dec 2014 - Jun 2016
-Oversaw and managed all online marketing strategies including; social media, blogging, web development, SEO, Google Adwords and Google Analytic's, -Responsible for creating and delivering marketing ideas and activities. -Created marketing materials, managed projects, and ensured the companies message was consistent. -Developed and executed annual marketing campaigns, including; direct mail, email marketing, and social media marketing . -Oversaw and managed all online marketing strategies including; social media, blogging, web development, SEO, Google Adwords and Google Analytic's, -Responsible for creating and delivering marketing ideas and activities. -Created marketing materials, managed projects, and ensured the companies message was consistent. -Developed and executed annual marketing campaigns, including; direct mail, email marketing, and social media marketing .
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Vince Camuto
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South Florida
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Brand Manager Area Coordinator- South Florida
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Mar 2014 - Nov 2014
-I was responsible for the merchandising execution and successful business implementation for multiple department stores throughout Ft. Lauderdale, Boca Raton and West Palm Beach, FL. -Responsible for the overall product placement and merchandising of Vince Camuto product within department stores. Stores include: Macy's, Bloomingdales, Dillards and Lord & Taylor's. -Partnered with retailers in order to build strong trusted relationships to efficiently drive the business. -I was responsible for the merchandising execution and successful business implementation for multiple department stores throughout Ft. Lauderdale, Boca Raton and West Palm Beach, FL. -Responsible for the overall product placement and merchandising of Vince Camuto product within department stores. Stores include: Macy's, Bloomingdales, Dillards and Lord & Taylor's. -Partnered with retailers in order to build strong trusted relationships to efficiently drive the business.
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Michael Kors
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Brand Manager
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Nov 2011 - Mar 2014
Responsible for overall management of the Michael Kors wholesale shop-in-shop's, merchandise, and customer service. The Brand Manager is also responsible for achieving and exceeding sales objectives, driving full price sales, and ensuring the best merchandise standards and visual presentation in the Michael Kors shops. Ensure the support of store personnel for all Michael Kors and retail partner events. - Strong communication and follow up skills. - Meet and Exceed Sales Goals. - Drive full price sales while ensuring the best merchandise standards and visual presentation in the Michael Kors shop. - Analyze available sales reports and data to determine the needs of the business and set business strategies. - Maintains constant client communication through utilizing their client books. - Manage client database and utilize information to increase sales and client contact. - Ensure deliveries are properly processed in a timely manner. - Manage and conduct weekly/monthly/seasonal trainings for all shops/store locations. - Ensure presentation of all displays, fixtures and all visual areas are reflective of current visual direction.
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Sales Manager
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Jan 2011 - Nov 2011
-Handle and oversee daily store operations. -Manage the product inventory, re-orders and store transfers. -Devise marketing plans and effective store strategies to improve sales. -Create store presentations and concepts to successfully promote store merchandise. -Ensure that daily store quota are reached. -Handle and oversee daily store operations. -Manage the product inventory, re-orders and store transfers. -Devise marketing plans and effective store strategies to improve sales. -Create store presentations and concepts to successfully promote store merchandise. -Ensure that daily store quota are reached.
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Marketing Manager
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Oct 2010 - Jan 2011
-Oversee all advertisement placements for each publication. -Build trusted relationships with vendors for future partnerships. -Created brand awareness, manage disbursement to media as well as ensure coverage in local and national markets. -Managed social media sites with daily monitoring, posting, and content development. -Oversee all advertisement placements for each publication. -Build trusted relationships with vendors for future partnerships. -Created brand awareness, manage disbursement to media as well as ensure coverage in local and national markets. -Managed social media sites with daily monitoring, posting, and content development.
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Saks Fifth Avenue
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United States
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Retail
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700 & Above Employee
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Sales Specialist
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Oct 2009 - Oct 2010
-Increase productivity with in-depth merchandise knowledge and personalization.-Maintain a strong personal client book and frequently contact clients.
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Public Relations Intern
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Apr 2010 - Jun 2010
-Created proposals for potentially new sponsoring partners.-Assembled a media press book and media contact list.-Assisted in event prep and set-up
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Sales Specialist
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Mar 2008 - Oct 2009
-Styled interior displays that presented merchandise aesthetically to promote sales. -Assisted with receiving and shipping operations of merchandise. -Styled interior displays that presented merchandise aesthetically to promote sales. -Assisted with receiving and shipping operations of merchandise.
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Magazine Internship
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Oct 2008 - Dec 2008
-Wrote blogs for the 944 website, researched upcoming events to be featured in. -Located new distribution points and searched for new businesses. -Distribution of the magazine as well as event set-ups. -Wrote blogs for the 944 website, researched upcoming events to be featured in. -Located new distribution points and searched for new businesses. -Distribution of the magazine as well as event set-ups.
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Cosabella
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Asst. Manager
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Apr 2006 - Mar 2008
-Created store presentations with window displays and visual merchandising. -Recognized for outstanding productivity and outstanding customer service. -Worked closely with management to train and motivate staff. -Managed product inventory- receiving, re-orders and transfers. -Maintained the highest standards for interior & exterior visual presentation. -Created store presentations with window displays and visual merchandising. -Recognized for outstanding productivity and outstanding customer service. -Worked closely with management to train and motivate staff. -Managed product inventory- receiving, re-orders and transfers. -Maintained the highest standards for interior & exterior visual presentation.
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Education
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2007 - 2010
Miami International University of Art and Design
BA, Fashion Merchandising / Marketing
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