Corporate Sales Manager

• May 2022 - Present

Director of Sales and Marketing

• Aug 2011 - Feb 2022

My core role was to help local businesses grow through relationship driven marketing. • Consulted with business owners on their business goals to create a marketing strategy tailored to their unique needs • Collaborated with multiple internal departments to implement client marketing initiatives with my direction • Coached project management team for effective and timely project delivery removing internal roadblocks for client projects • Communicated marketing performance to… Show more My core role was to help local businesses grow through relationship driven marketing. • Consulted with business owners on their business goals to create a marketing strategy tailored to their unique needs • Collaborated with multiple internal departments to implement client marketing initiatives with my direction • Coached project management team for effective and timely project delivery removing internal roadblocks for client projects • Communicated marketing performance to clients and identified new opportunities through a consultative sales approach Accomplishments: • Exceeded Annual Sales & Revenue goals every year since 2010 (100% - 120% of goal each year) • Highest performing Sales Executive (Sales & Revenue), every year since 2010 • Managed 150 – 175 client accounts annually representing approximately $1 million in annual marketing • Client Retention Rate YOY 85% or higher • Managed Sales & Marketing Executive Team and Sales Manager • Projected Company Annual Sales & Revenue Goals, managed performance on goals • Identified new opportunities for Sales & additional Marketing Services • Successfully transitioned through several company re-structures & service offerings for sales Experienced in: • Marketing Services & Consulting • Strategic Research & Planning • Client Profile Development • Content Strategy • Digital Marketing Consulting & Sales: Web Design & Optimization, Google Ads, Social Media Marketing, Reputation Management, Video Production, Programmatic Internet Advertising, Email, Text Message Marketing • Direct mail design, targeting & implementation • Media buys & negotiations for print advertising, TV, radio, billboard, direct mail, digital advertising • Event Marketing: Sold booth spaces & sponsorship marketing for Home & Garden / Health & Fitness Expos. Consulted clients on pre-event, at-event & post-event strategies to achieve success Experienced in Microsoft Office Suite, Outlook, G-Suite, Google Workspace, ACT! CRM, Planio PM

Sales Manager

• Aug 2011 - Jan 2019

• Promoted to Sales Manager while still maintaining all responsibilities of Sales & Marketing Executive role • Increased Sales Team performance on average 10% YOY • Created Sales Management Framework within the Company - this was a newly created position within the the organization • Created Sales Executive Training Plan & Procedures • Managed a team of 5 Sales & Marketing Executives to deliver monthly business targets • Interviewed, Hired, Onboarded, Trained and Coached Sales &… Show more • Promoted to Sales Manager while still maintaining all responsibilities of Sales & Marketing Executive role • Increased Sales Team performance on average 10% YOY • Created Sales Management Framework within the Company - this was a newly created position within the the organization • Created Sales Executive Training Plan & Procedures • Managed a team of 5 Sales & Marketing Executives to deliver monthly business targets • Interviewed, Hired, Onboarded, Trained and Coached Sales & Marketing Executives • Monitored Sales & Reporting for the entire company (Sales Executives & Upper Level Management)

Sales & Marketing Executive

• Nov 2009 - Aug 2011

▪ Sales of Expo Booth Spaces, Sponsorships & Marketing Services ▪ 107% performance to revenue goal (on average) after only 6 months in position ▪ Managed all aspects of the sales process: prospecting, cold calling, appointment setting, needs analysis, close, client management / retention ▪ Prepared custom sales presentations & marketing campaign recommendations ▪ Maintained sales reporting & CRM ▪ Assisted at Trade Show events

Executive Team Leader, Guest Experience

• May 2008 - Oct 2009

• Management responsibilities for nationally recognized retail chain, sales averaging over $100K per day. • Created a guest-obsessed culture and led my team to prioritize the guest experience and deliver on store sales goals. • Anticipated staffing needs, talent planning and recruitment – both long and short term. • Managed team leads to create schedules and make adjustments as needed to align to guest traffic and business needs. • Established a culture of accountability through… Show more • Management responsibilities for nationally recognized retail chain, sales averaging over $100K per day. • Created a guest-obsessed culture and led my team to prioritize the guest experience and deliver on store sales goals. • Anticipated staffing needs, talent planning and recruitment – both long and short term. • Managed team leads to create schedules and make adjustments as needed to align to guest traffic and business needs. • Established a culture of accountability through clear expectations and performance management (listen, observe, recognize and coach) on critical Service and Engagement behaviors. • Managed leaders to follow-up on training completion, check for understanding and provide continuous education opportunities to drive proficiencies for all front of store experiences. • Operational and staffing / human resources decisions to impact sales and profitability of the company. • Daily / weekly / monthly / quarterly / annual review & analysis of store KPMs to identify successes & opportunities for improvement. Strategized with Executive Team on new initiatives & implementation. • Exceeded company sales forecast over previous year; highest % increase in Southern CA District. • Managed Executive Internship program in partnership with CalPoly, SLO - training & mentorship to drive guest experience for financial, team and operational performance. • Selected as store safety captain after 1 month in position; improved store safety culture within 30 days. • Volunteer Coordinator - Initiated community outreach and organized local volunteer events. Established donation/volunteer partnerships with SLO County Food Bank, SLO County Women’s Shelter, Re-Max education sponsorship, Paso Robles PD, Georgia Brown Elementary School. Show less • Management responsibilities for nationally recognized retail chain, sales averaging over $100K per day. • Created a guest-obsessed culture and led my team to prioritize the guest experience and deliver on store sales goals. • Anticipated staffing needs, talent planning and recruitment – both long and short term. • Managed team leads to create schedules and make adjustments as needed to align to guest traffic and business needs. • Established a culture of accountability through… Show more • Management responsibilities for nationally recognized retail chain, sales averaging over $100K per day. • Created a guest-obsessed culture and led my team to prioritize the guest experience and deliver on store sales goals. • Anticipated staffing needs, talent planning and recruitment – both long and short term. • Managed team leads to create schedules and make adjustments as needed to align to guest traffic and business needs. • Established a culture of accountability through clear expectations and performance management (listen, observe, recognize and coach) on critical Service and Engagement behaviors. • Managed leaders to follow-up on training completion, check for understanding and provide continuous education opportunities to drive proficiencies for all front of store experiences. • Operational and staffing / human resources decisions to impact sales and profitability of the company. • Daily / weekly / monthly / quarterly / annual review & analysis of store KPMs to identify successes & opportunities for improvement. Strategized with Executive Team on new initiatives & implementation. • Exceeded company sales forecast over previous year; highest % increase in Southern CA District. • Managed Executive Internship program in partnership with CalPoly, SLO - training & mentorship to drive guest experience for financial, team and operational performance. • Selected as store safety captain after 1 month in position; improved store safety culture within 30 days. • Volunteer Coordinator - Initiated community outreach and organized local volunteer events. Established donation/volunteer partnerships with SLO County Food Bank, SLO County Women’s Shelter, Re-Max education sponsorship, Paso Robles PD, Georgia Brown Elementary School. Show less

Marketing

• 2007 - 2009

Cal Poly SLO Senior Project - Business Development and Marketing Strategy for a Non-Profit Fair Trade Retail Store in Downtown San Luis Obispo, CA. Cal Poly School of Business - Marketing Management Senior Project Completion Date: May 2008 Store Opened in 2009 Ongoing Support and Consultation provided to the Board through 2009. Letter of Recommendation from Elizabeth Aebischer, Founder of Humankind: Dear Jessica, I've written this recommendation of your work to… Show more Cal Poly SLO Senior Project - Business Development and Marketing Strategy for a Non-Profit Fair Trade Retail Store in Downtown San Luis Obispo, CA. Cal Poly School of Business - Marketing Management Senior Project Completion Date: May 2008 Store Opened in 2009 Ongoing Support and Consultation provided to the Board through 2009. Letter of Recommendation from Elizabeth Aebischer, Founder of Humankind: Dear Jessica, I've written this recommendation of your work to share with other LinkedIn users. Details of the Recommendation: "I met Jessica when she was still in the marketing program at Cal Poly. She was part of a group that assisted our non-profit fair trade store come up with concepts to increase awareness about our project. Not only did Jessica have thoughtful insight and creative approaches to our marketing strategy, but she volunteered to make them happen. She has a warm personality and is a strong communicator. She also has compassion and encourages others. Jessica Micklus would be a great addition to any organization." Show less Cal Poly SLO Senior Project - Business Development and Marketing Strategy for a Non-Profit Fair Trade Retail Store in Downtown San Luis Obispo, CA. Cal Poly School of Business - Marketing Management Senior Project Completion Date: May 2008 Store Opened in 2009 Ongoing Support and Consultation provided to the Board through 2009. Letter of Recommendation from Elizabeth Aebischer, Founder of Humankind: Dear Jessica, I've written this recommendation of your work to… Show more Cal Poly SLO Senior Project - Business Development and Marketing Strategy for a Non-Profit Fair Trade Retail Store in Downtown San Luis Obispo, CA. Cal Poly School of Business - Marketing Management Senior Project Completion Date: May 2008 Store Opened in 2009 Ongoing Support and Consultation provided to the Board through 2009. Letter of Recommendation from Elizabeth Aebischer, Founder of Humankind: Dear Jessica, I've written this recommendation of your work to share with other LinkedIn users. Details of the Recommendation: "I met Jessica when she was still in the marketing program at Cal Poly. She was part of a group that assisted our non-profit fair trade store come up with concepts to increase awareness about our project. Not only did Jessica have thoughtful insight and creative approaches to our marketing strategy, but she volunteered to make them happen. She has a warm personality and is a strong communicator. She also has compassion and encourages others. Jessica Micklus would be a great addition to any organization." Show less