Experience

Lando & Anastasi, LLP

• United States
• Law Practice
• 1 - 100 Employee

• Marketing and Business Development Manager

  • Apr 2022 - Present

  I support a talented team of lawyers and legal staff at this boutique Intellectual Property law firm, developing and executing internal and external marketing and business development strategies to support the firm’s brand and strategic priorities. Core values of the firm place a strong emphasis on enhancing attorney development, building strong client relationships, and strategic new business generation activities.Day-to-day my responsibilities vary. Examples include attorney business development coaching and support; firm sponsorships and strategic partnership development; brand strategy; design, and execution of all marketing collateral; internal and external event planning and execution; media placement, press releases, development of thought leadership content, and firm news writing; social media and digital strategy; website strategy and management; credentialing research and execution; competitive intelligence; communications strategy.I am also the professional staff representative on the firm's Diversity, Equity, and Inclusion Committee. I work with the committee on the development of the firm's internal and external DEI communications framework. Show less

• Marketing and Business Development Manager (contract)

  • Aug 2021 - Apr 2022

  My contract covers a parental leave and includes, but is not limited to:Writing content and firm communications to effectively promote the successes of the attorneys.Liaising with PR firm, identifying relevant media and speaking opportunities.Managing and executing a content calendar for social media and thought leadership on firm website and blog.Ideating and creating graphics for social media and marketing collateral.Coordinating the logistics and execution of firm events, conferences, webinars, etc.Coordinating sponsorship and membership opportunities for firm and attorneys.Working with digital marketing consultants to improve SEO; generating reports on website/social analytics and the effectiveness of other marketing technology initiatives.Supporting the onboarding of new and lateral attorneys, including bio creation, photo shoots, press releases, business development planning, and contact list development.Preparing submissions for key directory rankings and awards; facilitating and participating in client reference interviews and attorney interviews.Collecting and organizing data and contact lists for use in marketing and business development efforts and firm communications. Show less

• Graphic Designer / Marketing Assistant

  • Sep 2019 - Dec 2021

  Major projects for this Intellectual Property law firm include email communications templates, ad templates, print holiday card, social media graphics, and an evolving digital flipbook series for the new Entrepreneurship Center on the firm website.



Cat Rescue of Marlborough and Hudson (CaRMaH)

• Social Media and Branding Coordinator

  • Mar 2018 - Present

  I developed a strategic marketing and communications plan, including a refresh of visual identity, new marketing collateral, and a social media strategy. The year 2020 saw an increase in all key metrics as a result of several purpose-driven marketing campaigns and expanded community partnerships. Ongoing projects include a new website, social media campaigns, development activities, and nonprofit board formation.

• Intake Manager

  • Sep 2019 - Mar 2021

  At the side of the Rescue Director, I manage the intake protocol of cats as they enter the rescue, either through surrender, community trapping, or intershelter transfer. I also oversee the inventory, operations, and volunteer coordination of the rescue intake center.



Nutter

• United States
• Law Practice
• 200 - 300 Employee

• Practice Development Coordinator, Marketing

  • Dec 2013 - Aug 2017

  Creative Project Coordinator•Principal project manager for design and production of marketing collateral, digital and print communications, online banner and print ads, promotional materials, presentations, and specialty graphics for the firm•Developed and produced practice group materials, newsletters, deal tombstones, PowerPoint presentations, and email publications related to practice group activities•Provided creative direction and developed content for internal monthly brand update publication and department intranet •Tracked and measured social media, blog, and firm website analytics, identifying key content for reporting and engagement•Designed, tested, and reported on heavy volume of email campaigns, invitations, digital publications, etc.•Managed creative asset inventory, both print and electronic; packaged print files for production, and worked with vendors on production/delivery of materials.•Maintained firm social media accounts; drafted posts and developed graphics for content•Assisted with maintenance of firm website and 4 practice group blogs; maintained brand integrity across blogs with respect to creative content•Worked with Directors and other departments to develop social media strategy based upon targeted initiatives, special events and attorney requests•Sought out social media coaching opportunities for attorneys and pushed relevant and appropriate content to build individuals' social media aptitude and visibility in the marketplace•Developed firmwide programming for social media coaching, including open office hours, printed materials, training materials and workshops•Assisted events team with logistics of events and related pre-event and post-event activities on as-needed basis, especially event invitation graphics, handouts, and visuals Show less

• Practice Development Assistant

  • Nov 2013 - Dec 2013

  Assistant to the Marketing Director, promoted to Coordinator at Nutter after 2 months.



Bingham McCutchen LLP

• United States
• Law Practice
• 400 - 500 Employee

• Marketing and Business Development Coordinator (contract)

  • Nov 2012 - Nov 2013

  •Supported Corporate Practice Group in all areas of business development, including event management, client meeting support, legal rankings submissions, and new business initiatives •Managed and formatted content for Bingham.com, including, important news items and legal alerts relevant to the firm’s target audience •Responsible for identifying and aggregating key content to enable a more successful and repeatable new business development process •Managed corporate department's internal matter database, and quality-checked many years' worth of content for upgrade to new system •Created tombstones for new corporate department deals •Coordinated business development proposals, compiling and updating practice group and area information for use in pitches, RFP responses, website content, and firm collateral •Worked with the creative team to build email communication and assets for firm website •Key contact between marketing department and firm leadership, attorneys, and outside clients of business development department including managing the marketing-related on-boarding of lateral attorneys, and current partner and associate practice development •Coordinated logistics of and prepared materials for Boston-area and remote business development events for corporate and finance groups Show less



Global Organics, Ltd.

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Office Coordinator; Marketing Projects Assistant

  • Dec 2010 - Nov 2012

  Global Organics has provided organic ingredients such as chocolate and cocoa products, sugar, coconut and fruit concentrates to food & beverage and personal care companies around the world since 1992. •Assisted with planning and eventually took the lead on the logistics of multiple trade shows and associated creative projects, such as booth graphics, printed material, display layouts •Re-designed company sell sheets, specification sheets, and various advertisements for print and electronic production •Gathered market intelligence to assist in writing of and proofing of marketing copy •Designed and managed company email communication, optimizing for mobile viewing and reporting metrics to company management for use in campaign strategy •Participated in re-design sketches of company logo, website, marketing and event materials In Office Coordinator role, created and managed facility department budget, vendor relationships, and overseeing two major office renovation projects from bid to completion •Developed procedures and policies for office activities, procurement and maintenance of office equipment and supplies, and maintenance of facility, consistently finding cost-saving and quality-enhancing alternatives for current vendors •Covered reception desk and provided support for executive assistants and operations manager. •Managed overall office support for current employees and on-boarding of new hires •Developed company-wide green initiatives and training for environmental and social responsibility for employees according to the values and philosophy of Global Organics •Managed extensive conference room/office renovation project from bid process to completion, assuring minimal disruptions to business operations Show less



PakCom Incorporated

• Waltham, MA

• Project Manager- Marketing

  • Oct 2009 - Nov 2010

  •Coordinated traffic of project deadlines and managed client relationships from idea generation through to delivery and follow-up, managed sales leads in CRM database •Identified key advancements and opportunities in promotional products and commercial print space in order to provide exceptional customer service to new and existing clients •Directed the design and launch of 2 websites; managed e-commerce and SEO/analytics and related social media outlets •Exclusively responsible for redesign and inventory of all company marketing collateral •Managed outbound email marketing programs and measured campaign analytics Technology: Adobe Creative Suite, Microsoft Office, Wordpress Show less



The Colonnade Hotel

• Boston, MA

• Rooftop Pool Manager (Seasonal- Food & Beverage Manager)

  • Apr 2009 - Oct 2009

  I managed a team of 12 seasonal waitstaff, lifeguards, and bartenders at the busy Rooftop Pool Bar of the Colonnade hotel (RTP at the Colonnade). My responsibilities included managing the schedules and work environment for 12 employees, managing the pool safety and cleanliness, liaising with the senior Food & Beverage staff at the hotel in order to maintain the standards and expectations of hotel management, providing impeccable customer service to demanding hotel clientele, providing special event support to events team (weddings, radio station buyouts, VIP guests, etc.), as well as many other ad hoc duties related to hotel operations. Technology: Kronos timekeeping software, Adobe Creative Suite, Opera Show less



Private Yachts (multiple)

• Worldwide

• Chief Stewardess

  • 2005 - 2009

  I worked aboard privately-owned luxury yachts around the world in the capacity of Chief Stewardess. I was directly responsible for the comfort of guests and crew, providing top-shelf service and managing the logistics of every-day life aboard the yachts. My responsibilities included accounting and provisioning, managing the schedules of the yacht and its crew, and overseeing a staff of interior crew. I also wrote numerous standard operating procedure manuals and guest information documents for yachts that I worked on and can provide necessary documentation. These yachts ranged in size from 60-feet to over 300-feet with 3 to 60 crew, and my position tenure varied with season and charter structure. I completed a Silver Service course where I was trained in the art of guest service, as well as other professional development courses throughout my career in bartending and mixology, safe food & beverage preparation and service, housekeeping and laundry procedures, accounting and budgeting for provisioning, floral design and table-setting arts. I also hold a 200GT Yachtmaster Ocean license (sail and power) from the UK MCA and have over 20,000 sea miles logged, including several blue water ocean crossings. This license grants me the qualification to captain a boat up to 200GT with no restriction to operating area. Other certificates I currently hold are Ship Captain's Medical certificate (Medical Person In Charge, including infant CPR), Long Range Radio operator, STCW-95, Diesel Engine Maintenance certificate, Silver Service and PADI Advanced SCUBA diver. Show less