Experience

Mighty Spark
• United States
• Food and Beverage Services
• 1 - 100 Employee
• Senior Vice President of Sales

  • Dec 2022 - Present


BetterBrand™

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Senior Vice President Of Sales

  • Aug 2022 - Dec 2022

• VP of Sales

  • Jun 2022 - Aug 2022



SkinnyDipped

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of Sales - West & Central

  • May 2019 - Jun 2022

  Responsible for expanding distribution across the West & Central Markets to key Mass, National, Regional, Natural and Independent customers. Driving consumption in all Food, Drug, Mass and Natural Channel’s. Key Customers include, Target, Albertsons Companies, Meijer, HEB, Sprouts and many more. Plan & manage all budgets and financial results for the West including direct reports. Directly responsible for managing key distributors. Responsible for expanding distribution across the West & Central Markets to key Mass, National, Regional, Natural and Independent customers. Driving consumption in all Food, Drug, Mass and Natural Channel’s. Key Customers include, Target, Albertsons Companies, Meijer, HEB, Sprouts and many more. Plan & manage all budgets and financial results for the West including direct reports. Directly responsible for managing key distributors.



Campbell Soup Company

• Customer Sales Lead, Albertsons/Safeway

  • Jul 2017 - May 2019

  Manages all budgets and financial results for Campbells full portfolio, Pepperidge Farm Snacks, Plum Organics, and Bolthouse Farms and Garden Fresh Brands. Develops productive business relationships with multiple divisions to deliver an effective and cohesive joint business plan (JBP). Analyzes IRI data, builds unique insight reports, and creates results-based solutions. Develops strategies to align growth targets between customer and client. Leads, trains, and mentors sales group with focus on team strategy. • Created new processes for item and category reviews. Spearhead enhanced monthly meetings that allow for and encourage collaborative client/sales planning. • Drove business in National and Regional Accounts by partnering with a team of third-party brokers. • Internally promoted to this position due to extensive business knowledge, organizational skills, and customer relationships needed to drive business to new heights. Show less

• Regional Sales Manager

  • Feb 2016 - Jul 2017

  Oversaw all management, growth, and development of dynamic team of Acosta selling agents in Arizona and Texas markets. Supported multiple large grocery and wholesale customers, engaging in customized communication strategies to meet the unique needs of each client. Key customers included 4 Safeway/Albertsons banners and various independent and wholesale retailers. • Innovated with local category management personnel and headquarters (HQ) support functions to sculpt and initiate a sustainable sales process in a changing environment. Show less



PepsiCo - Frito Lay

• Canada
• 1 - 100 Employee

• Custmer Management Senior Account Representative (Kroger)

  • May 2014 - Feb 2016

  Developed efficient strategies to deliver key metrics including sales, net sales, joint business planning (JBP), and share. Collaborated with customers to create and drive execution plans to gain market share in competitive markets. Motivated and energized executional sales teams while implementing best practices for success and providing continual feedback and support.• Maximized revenue and reduced costs while surpassing $120M in annual sales for King Soopers (Colorado) and Fry’s Food & Drug (Arizona) accounts. Show less

• Sales Senior Zone Supervisor, El Paso Zone

  • Aug 2012 - May 2014

  Coached team of 15 district sales managers and 180+ front line route sales representatives to achieve and exceed goals related to annual sales, human resources (HR) and finance. Results were driven by planning and executing established processes and procedures. Cultivated and encouraged an inclusive team culture supportive of diversity.• Oversaw all aspects of P&L on $20M budget.• Executed 5 major change projects to build capacity and create efficiencies in El Paso Zone.

• Sales District Leader

  • Feb 2009 - Jun 2012

  Led 15 route sales representatives to successfully reach sales, safety, and operational goals. Trained and developed an effective team via planning, innovative strategy development, and execution. • Recognized as highest volume large and small format team in Phoenix Zone for 3 consecutive years. • Awarded Sales District Leader Ring of Honor in 2012 and Sales District Leader Trainer from 2011 to 2012. Led 15 route sales representatives to successfully reach sales, safety, and operational goals. Trained and developed an effective team via planning, innovative strategy development, and execution. • Recognized as highest volume large and small format team in Phoenix Zone for 3 consecutive years. • Awarded Sales District Leader Ring of Honor in 2012 and Sales District Leader Trainer from 2011 to 2012.