Jessica Li

President at advertience Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA
Languages
  • English Native or bilingual proficiency
  • Mandarin Native or bilingual proficiency
  • Cantonese Native or bilingual proficiency
Skills

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Bio

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Credentials

  • Google Analytics Individual Qualification
    Google analytics
    Jul, 2022
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Jul, 2022
    - Nov, 2024

Experience

  • advertience Inc.
    • Canada
    • Marketing Services
    • 1 - 100 Employee
    • President
      • Jun 2022 - Present

    • VP, Client Engagement
      • Jan 2019 - Jun 2022

    • Search Director
      • Apr 2017 - Dec 2018

  • Performics
    • Mexico
    • Advertising Services
    • 700 & Above Employee
    • Group Director
      • Oct 2015 - Apr 2017

    • Director
      • Feb 2015 - Sep 2015

  • The Search Agency
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager (PPC/SEO)
      • Jun 2014 - Jan 2015

  • Kanetix
    • Search
      • 2012 - Jun 2014

  • Search Engine People Inc.
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • SEARCH
      • Aug 2010 - Sep 2012

  • SMTC Corporation
    • Canada
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Marketing
      • Nov 2008 - Dec 2009

  • Alibaba.com
    • China
    • Software Development
    • 700 & Above Employee
    • Senior Search Product Manager
      • Dec 2005 - Feb 2008

      • Oversaw the revenue opportunities and led the team with development of new features and products in collaboration of internal stakeholders and external business partners. • Optimized online registration procedure and increased the conversion rate from 3% to 20%• Provided marketing and sales guidelines, booklets, customer service procedure and QA testing checklist • Oversaw the revenue opportunities and led the team with development of new features and products in collaboration of internal stakeholders and external business partners. • Optimized online registration procedure and increased the conversion rate from 3% to 20%• Provided marketing and sales guidelines, booklets, customer service procedure and QA testing checklist

  • Yahoo
    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Area Manager
      • Dec 2004 - Dec 2005

      • Helped clients Yahoo PPC campaigns and search engine optimizations for 100+ enterprise advertisers including multiple Fortunate 500 companies • Led sales team to implement changes in an ever evolving workplace and received the Yahoo Excellent Staff Award in 2005

    • Regional Manager
      • Apr 2003 - Dec 2004

      • Performed in-depth quantitative online analysis and managed paid search campaigns for 300+ clients ,increased overall traffic by 20% and increased overall CTR from 0.5% to 4%• Provided onsite marketing campaign content and usability consulting to large advertisers and agencies

  • Zhuhai Jiahe Communication Ltd.
    • Software Engineer
      • Aug 2000 - Apr 2003

      • Developed, and maintained multiple lead generation websites with search engine optimization (SEO) best practices• Developed and analyzed software for PABX billing and admin system in Delphi, C, C++, with database built by SQL and DB2 • Developed, and maintained multiple lead generation websites with search engine optimization (SEO) best practices• Developed and analyzed software for PABX billing and admin system in Delphi, C, C++, with database built by SQL and DB2

Education

  • University of Electronics and Science XI'AN
    B.S, Biomedical Engineering
    1996 - 2000
  • Xidian University
    Electronic Engineering
    -

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