Experience

Wirra Wirra Vineyards
• Beverage Manufacturing
• 1 - 100 Employee
• Brand Manager

  • Jul 2016 - Present


Shingleback Wine

• Australia
• Wine & Spirits
• 1 - 100 Employee

• Direct Sales & Communications

  • Mar 2015 - Jun 2016

  In 2015 I joined the Shingleback team in the newly created role of Direct Sales & Communications to manage all aspects of direct to consumer sales and communications. With a strong focus on direct marketing activities, online and social media, database development, wine club development, and cellar door sales and activities, my main goal is to increase brand recognition and sales. This role has expanded over the last 12 months to include events, advertising, sponsorships, as well as Public Relations. Show less



Paracombe Premium Perry

• Australia
• Food and Beverage Manufacturing

• Marketing & Media Consultant

  • Sep 2014 - Aug 2015

  Passionate about local producers, I joined the Paracombe Premium Perry team in a freelance capacity in 2014 with the goal to increase awareness and product sales. As an emerging Perry/Cider producer, effective marketing and sales promotion is key to be successful in this role. Main responsibilities include direct marketing, database development, the delivery of a monthly newsletter driving customers to online sales, retail distribution, as well as local and tourism based advertising. Passionate about local producers, I joined the Paracombe Premium Perry team in a freelance capacity in 2014 with the goal to increase awareness and product sales. As an emerging Perry/Cider producer, effective marketing and sales promotion is key to be successful in this role. Main responsibilities include direct marketing, database development, the delivery of a monthly newsletter driving customers to online sales, retail distribution, as well as local and tourism based advertising.



The Royal Society for the Blind (RSB)

• Public Relations Coordinator

  • 2009 - Mar 2015

  Responsible for the development of public relations and marketing activities, my role as Public Relations Coordinator was to positively raise the profile of the RSB. With less than 45 per cent government funding, this included effective promotion of the RSB's fundraising and events calendar, as well as direct mail campaigns, sales and promotions. Responsible for the development of public relations and marketing activities, my role as Public Relations Coordinator was to positively raise the profile of the RSB. With less than 45 per cent government funding, this included effective promotion of the RSB's fundraising and events calendar, as well as direct mail campaigns, sales and promotions.



City of Unley

• Australia
• Government Administration
• 100 - 200 Employee

• Freelance Journalist/Copywriter

  • 2007 - 2012

  Community based journalism, this role included writing news stories, profiles, features and annual reports. In addition, I interviewed people of all ages and backgrounds, and worked closely with council members, editors and photographers. Community based journalism, this role included writing news stories, profiles, features and annual reports. In addition, I interviewed people of all ages and backgrounds, and worked closely with council members, editors and photographers.



Word & Web by George

• Freelance Copywriter

  • Oct 2009 - Dec 2010

  Providing assistance to Word & Web clients, including Australia Post - creating content for former SA wine industry publication, Wine Post - and Cancer Council, to name a few. Providing assistance to Word & Web clients, including Australia Post - creating content for former SA wine industry publication, Wine Post - and Cancer Council, to name a few.



Novita Children's Services

• Publications and Media Coordinator

  • Nov 2008 - Jun 2009

  At Novita Children's Services I gained experience across publication development, online and social media, media liaison, graphic design, special events, fundraising and sales. At Novita Children's Services I gained experience across publication development, online and social media, media liaison, graphic design, special events, fundraising and sales.



Hamilton Kennedy

• United States

• Administration and Communications Assistant

  • Jul 2007 - Nov 2008

  An introduction to brand marketing, copy-writing and event coordination assistance, including project management. An introduction to brand marketing, copy-writing and event coordination assistance, including project management.


SA Life Magazine
• South Africa
• Intern

  • 2006 - 2006