Jessica Johnson
Brand Marketing & Content Specialist at Parnell Veterinary Pharmaceuticals- Claim this Profile
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Bio
Karen Greenwood
Jessica joined Parnell to build our social media presence from the ground up. She brought great creativity to the role and to all her marketing activities. In particular she developed a blog that put Parnell on the map in pet health. As the expert in the area Jessica had to explain the 'rules of engagement' for social media to the team as well as develop the content, and was successful at both.
Matt Jordan
Jessica is an exceptional communications professional. We worked together in two communities, and I was regularly amazed at her customer service skills, work ethic and ability to collaborate with colleagues across all departments. Jessica is also great at building relationships with stakeholders and managing complex projects. She brings a rare combination of incredible people and project management skills.
Karen Greenwood
Jessica joined Parnell to build our social media presence from the ground up. She brought great creativity to the role and to all her marketing activities. In particular she developed a blog that put Parnell on the map in pet health. As the expert in the area Jessica had to explain the 'rules of engagement' for social media to the team as well as develop the content, and was successful at both.
Matt Jordan
Jessica is an exceptional communications professional. We worked together in two communities, and I was regularly amazed at her customer service skills, work ethic and ability to collaborate with colleagues across all departments. Jessica is also great at building relationships with stakeholders and managing complex projects. She brings a rare combination of incredible people and project management skills.
Karen Greenwood
Jessica joined Parnell to build our social media presence from the ground up. She brought great creativity to the role and to all her marketing activities. In particular she developed a blog that put Parnell on the map in pet health. As the expert in the area Jessica had to explain the 'rules of engagement' for social media to the team as well as develop the content, and was successful at both.
Matt Jordan
Jessica is an exceptional communications professional. We worked together in two communities, and I was regularly amazed at her customer service skills, work ethic and ability to collaborate with colleagues across all departments. Jessica is also great at building relationships with stakeholders and managing complex projects. She brings a rare combination of incredible people and project management skills.
Karen Greenwood
Jessica joined Parnell to build our social media presence from the ground up. She brought great creativity to the role and to all her marketing activities. In particular she developed a blog that put Parnell on the map in pet health. As the expert in the area Jessica had to explain the 'rules of engagement' for social media to the team as well as develop the content, and was successful at both.
Matt Jordan
Jessica is an exceptional communications professional. We worked together in two communities, and I was regularly amazed at her customer service skills, work ethic and ability to collaborate with colleagues across all departments. Jessica is also great at building relationships with stakeholders and managing complex projects. She brings a rare combination of incredible people and project management skills.
Credentials
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Certified, Kansas Life & Health Insurance
State of Kansas Insurance CommissionApr, 2016- Sep, 2024
Experience
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Parnell Veterinary Pharmaceuticals
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United States
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Brand Marketing & Content Specialist
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Jul 2022 - Present
Working as Glyde's brand and content specialist with an emphasis on external communications with pet parents and veterinary clinics. Develop marketing and advertising strategies, create designs and write blog posts. Also oversee Glyde Mobility Chew's social media accounts to ensure brand consistency, engagement and relevancy.
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Digital Marketing Associate
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Mar 2017 - May 2023
Parnell Living Science is an animal health company in the heart of the KC Animal Health Corridor and maker of the premium product of Glyde Mobility Chews, which fights the signs of osteoarthritis in dogs. Head of the content marketing efforts which educate about pet health. Also develop promotional efforts, email marketing campaigns, influencer marketing and social media for our brand available via e-commerce website. Overall, my strengths are making the complicated understandable and taking it across many platforms to reach our audience. Proudly, our Pet Health blog was recently named #6 on the Top Pet Health Blogs to follow by Blogsfeed.I enjoy working with my great team on content marketing, digital marketing, email strategy and influencer programs as well as overall communications for Parnell and its companion products. Here are some of our favorite posts! Show less
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Marketing Communications Manager
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Aug 2015 - Mar 2017
Worked with senior living communities to help seniors who may be interested in downsizing to move there, do it faster. Our company is a turnkey service for seniors who are ready to downsize, just overwhelmed at how to begin. We buy homes. We have contractors to assist with estate sales and the move to the senior community. Let us take the stress out of downsizing and relocating. Worked with senior living communities to help seniors who may be interested in downsizing to move there, do it faster. Our company is a turnkey service for seniors who are ready to downsize, just overwhelmed at how to begin. We buy homes. We have contractors to assist with estate sales and the move to the senior community. Let us take the stress out of downsizing and relocating.
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Marketing Manager
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Jun 2013 - Jul 2015
FPS & CareerTrack is a non-profit specializing in live seminars and on-line business skills training. As Marketing Manager, I lead a team of professionals that work as the organization's internal advertising agency. Everything that the customer or prospect sees comes from our team. Our marketing toolkit is complete with a dynamic website, direct mail, email, newsletters, catalogs, fax and social media. FPS & CareerTrack is a non-profit specializing in live seminars and on-line business skills training. As Marketing Manager, I lead a team of professionals that work as the organization's internal advertising agency. Everything that the customer or prospect sees comes from our team. Our marketing toolkit is complete with a dynamic website, direct mail, email, newsletters, catalogs, fax and social media.
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City of Lenexa
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United States
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Government Administration
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100 - 200 Employee
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Communications Manager
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Apr 2012 - Apr 2013
Communications professional, specializing in media relations, marketing and communications, public relations and community engagement. Directed the communications department which had a variety of responsibilities including the City's website, bi-monthly citizen newsletter, employee newsletter, social media platforms and citizen outreach. Team player, skilled writer, creative marketer and out-going people person. Key accomplishments: facilitated and implemented a larger social media presence for the City of Lenexa, including e-newsletters through Constant Contact and social media platforms in FaceBook and Twitter. Participated of the mulit-governmental task force that launched the "NotifyJoCo" emergency alert system. Implemented media strategies, strategic planning and communications plans as a regular way of doing business. Worked on the transition of the website to a new content management system. Show less
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City of Wichita, Kansas
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United States
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Government Administration
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700 & Above Employee
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Marketing Director
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Jun 1999 - Jul 2007
Directed the City's external marketing, advertising and communication strategies to convey the message that Wichita is a great place to live, work, play and raise a family. This is accomplished by working with the 22 different departments to meet desired goals and provide overall direction and management of strategic marketing plans to achieve these objectives. This position monitors and maintains the City's corporate image and utilization of the City of Wichita brand. Worked in tandem with the Convention & Visitors Bureau and Chamber of Commerce to market this city externally to bring people to visit and do business. Key contact for City Council including speech-writing, public appearances and communications strategies. Writing experience included weekly press releases, speeches, award entries and an employee newsletter every month. Fund-raising efforts for various campaigns and community efforts. This position required self-motivation and required a variety of skills and computer knowledge. Key accomplishments: Helped lower airfares at Wichita's Mid-Continent Airport by working with the Air Service Task Force and Fair Fare$ to secure AirTran, Allegiant Air and Frontier Airlines in Wichita. Spearheaded a successful Wichita Police Recruitment Campaign that included new promotional materials, PSAs, website and a new design of the WPD vehicles. Worked as staff council on the multi-member marketing team to get the Downtown Arena passed by voters in November 2004 and approved by the legislative body in April 2005. As staff council, assisted in the informational marketing campaign and worked with the agency of record to educate voters on the decision. Show less
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Lenexa Chamber of Commerce
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Marketing & Communications Director
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Apr 1997 - Jun 1999
This position handled the marketing and public relations efforts of the Chamber of Commerce, Economic Development Council, Convention & Visitors Bureau and City of Lenexa. The City of Lenexa is approximately 45,000 people and primarily a location of businesses because of the office parks and industrial areas. As the Marketing & Communications Director, worked to promote the city and the services to bring more people to locate their business, live and play at the four trademark festivals of the city. This position was shared between all four entities. Also worked as key media liaison and speech-writer for Mayor and Council of Lenexa. Show less
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Account Supervisor, Account Assistant
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Jan 1994 - Apr 1997
Worked as an Account Assistant, and later promoted to Account Supervisor, at this integrated marketing and communications firm. As the account representative, worked with the client and the creative team to develop comprehensive marketing campaigns for a variety of accounts such as Douglas Battery, International Trucking, Kansas City Blues & Jazz Festival and Caterpillar. Worked as an Account Assistant, and later promoted to Account Supervisor, at this integrated marketing and communications firm. As the account representative, worked with the client and the creative team to develop comprehensive marketing campaigns for a variety of accounts such as Douglas Battery, International Trucking, Kansas City Blues & Jazz Festival and Caterpillar.
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Tippin's Restaurant
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United States
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Education Administration Programs
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Restaurant Experience
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Jun 1985 - Jan 1994
Worked through high school and college as a waitress. Also did some hosting and bartending. Some of my best interpersonal skills were developed during this time of waiting on customers. At Tippin's, was offered a promoted to wait staff manager but declined to go to the University of Kansas in Lawrence. Worked through high school and college as a waitress. Also did some hosting and bartending. Some of my best interpersonal skills were developed during this time of waiting on customers. At Tippin's, was offered a promoted to wait staff manager but declined to go to the University of Kansas in Lawrence.
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Administrative Assistant
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May 1993 - Dec 1993
Worked in the Kansas City office of this as the director of first impressions. Worked in the Kansas City office of this as the director of first impressions.
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Education
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1989 - 1993
University of Kansas
Bachelor's, Journalism, Advertising -
1989 - 1993
University of Kansas, William Allen White School of Journalism
Bachelor of Science, Journalism -
1994 - 1998
Wichita State University Mini
MBA, 2003 -
1990 - 1993
The University of Kansas
Bachelor of Arts - BA, Journalism
Community
