Experience

Full Beaker, Inc.

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Director of Education Content

  • Feb 2023 - Present

• Sr. Content Editor

  • Aug 2021 - Feb 2023

• Editor, Nurse.org

  • Jan 2020 - Jul 2021



Nurse.org

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Managing Editor

  • Aug 2021 - Present

  Head of content for Nurse.org - an authoritative nursing blog earning 1.4 million PVs per month. I manage a team of writers and freelancers and supervise the content creation process from start to finish. My role includes setting and implementing the content and SEO strategy, which has led to a 110% increase in weekly PVs since I started. I also contributed to record-breaking GP numbers through testing and optimization of our highest revenue content and leading monetization improvements. Additionally, I manage our overall site design and UX improvements and handle ongoing reporting on key KPIs.



Flexe

• United States
• Transportation, Logistics, Supply Chain and Storage
• 300 - 400 Employee

• Marketing Content Specialist

  • Dec 2018 - Jan 2020

  Managed content for the FLEXE blog, website and social channels that adhered to company standards and style guidelines. Performed regular content audits to identify holes in the customer lifecycle and worked across teams to develop content that was focused on our target customers while meeting our larger organizational goals. Managed content for the FLEXE blog, website and social channels that adhered to company standards and style guidelines. Performed regular content audits to identify holes in the customer lifecycle and worked across teams to develop content that was focused on our target customers while meeting our larger organizational goals.



School of Visual Concepts

• United States
• Higher Education
• 1 - 100 Employee

• Marketing Manager

  • Mar 2017 - Nov 2018

  Handled the overall strategy and execution of marketing efforts for the school, including overseeing the social media team, creating email campaigns and newsletters, communicating with partner organizations, managing the blog, and conducting ongoing marketing analysis and reporting. During my time at SVC, I increased web traffic from our top marketing channels by 47%. Handled the overall strategy and execution of marketing efforts for the school, including overseeing the social media team, creating email campaigns and newsletters, communicating with partner organizations, managing the blog, and conducting ongoing marketing analysis and reporting. During my time at SVC, I increased web traffic from our top marketing channels by 47%.



iSpot.tv

• United States
• Advertising Services
• 200 - 300 Employee

• Content and Social Media Manager

  • Apr 2015 - Mar 2017

  Created and managed all content for the iSpot.tv website, blog and social media channels including emails, articles, one-sheets, reports and decks. Created multi-channel campaigns for iSpot’s product launches, seasonal promotions and major television events. These content pieces contributed to an over 350% increase in qualified lead volume. Created and managed all content for the iSpot.tv website, blog and social media channels including emails, articles, one-sheets, reports and decks. Created multi-channel campaigns for iSpot’s product launches, seasonal promotions and major television events. These content pieces contributed to an over 350% increase in qualified lead volume.



Northwest Polite Society

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Associate

  • Oct 2014 - Feb 2015

  Managed social media presence for 5+ clients at a time. This included developing a strategic plan for each client, writing share-worthy content for Facebook, Twitter, Instagram etc., creating content calendars and doing weekly social reporting on my results. Managed social media presence for 5+ clients at a time. This included developing a strategic plan for each client, writing share-worthy content for Facebook, Twitter, Instagram etc., creating content calendars and doing weekly social reporting on my results.



Square Tomato LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Copywriter

  • May 2014 - Oct 2014

  Wrote copy for a variety of clients including: Mrs. Cooks, Allsports, Watt’s Basketball, Halfpops and Teavana. Created the Teavana Welcome Email campaign. Wrote copy for a variety of clients including: Mrs. Cooks, Allsports, Watt’s Basketball, Halfpops and Teavana. Created the Teavana Welcome Email campaign.



Visit Seattle

• United States
• Hospitality
• 1 - 100 Employee

• Marketing Intern

  • Feb 2014 - Apr 2014

  Managed the Facebook and Twitter pages for the Taste Washington Wine and Food event. Increased likes by 70% over a 2-month period and wrote social media posts for over 400 wineries and restaurants. Managed the Facebook and Twitter pages for the Taste Washington Wine and Food event. Increased likes by 70% over a 2-month period and wrote social media posts for over 400 wineries and restaurants.



JD Investment Group

• Operations Coordinator

  • Feb 2013 - Apr 2014

  Managed daily business needs & provided office support to the executive staff. I handled phone and email correspondence, new client acquisition, project schedules, writing scopes of work and billing. Managed daily business needs & provided office support to the executive staff. I handled phone and email correspondence, new client acquisition, project schedules, writing scopes of work and billing.



Flying Apron

• United States
• Food & Beverages

• Marketing Intern

  • Nov 2011 - Aug 2012

  Assisted in the creation of a new customer loyalty program for the bakery. Tasks included survey writing, data analysis and brainstorming rewards for customers. Assisted in the creation of a new customer loyalty program for the bakery. Tasks included survey writing, data analysis and brainstorming rewards for customers.