Partner

• Jun 2020 - Present

Sweet Talk Media Inc. is a boutique social media marketing agency that was born out of the pandemic. We recognized the need for small businesses to navigate their communications and marketing during a challenging time, especially as larger organizations were eliminating their marketing departments. Our agency started with an Instagram account and has since expanded to offer a range of services to help businesses succeed. Here's a closer look at what we can offer you: ORGANIC SOCIAL MEDIA MARKETING: • Develop and execute a comprehensive social media strategy that tells your brand story, builds awareness for your target market, and engages your loyal following • Create a content calendar and produce visuals, such as videos, graphics, and photos • Stay on top of the latest trends in social media marketing, so you don't have to • Provide regular reporting and updates, keeping you informed and looped in along the way EMAIL CAMPAIGNS: • Use email marketing to inform and convert your audience, whether you're promoting a new product or service, sharing your brand story and values, or building loyalty among your customers • Create engaging, on-brand email templates that align with your overall marketing strategy COPYWRITING: • Improve your online presence and become a thought leader in your industry by producing informative and insightful blog posts • Write and publish blog content that resonates with your target market, demonstrates your expertise, and drives traffic to your website WORKSHOPS: • Host social media marketing workshops that cover topics relevant to your industry, including insights into today's rapidly evolving social media landscape • Provide hands-on training on tools such as Canva, Hootsuite, and Meta Business Suite, so you can manage your social media marketing efforts yourself At Sweet Talk Media Inc., we're passionate about helping small businesses succeed through effective and engaging social media marketing. Let us be your partner in growth! Show less

Marketing Coordinator

• Feb 2022 - Mar 2023

As a versatile marketer, I've taken on a range of responsibilities at Business Link, where I've worked to promote specialized services, produce webinars, and coordinate with consultants. Here's a closer look at some of the key areas I've contributed to: PRODUCT MARKETING: • Plan, manage, and execute marketing for Business Link's Indigenous and Immigrant Services, including creating specialized social media campaigns on Facebook and Facebook Groups for the Indigenous Services Department • Write and create newsletters for both the Indigenous and Immigrant Services groups • Plan and coordinate two signature in-person events, from ideation to execution WEBINAR PRODUCING: • Work closely with the Education Coordinator to pitch ideas and plan webinars, ensuring that they are engaging and informative • Execute online listings and internal communications to promote webinars • Produce webinars on Zoom, developing chat scripts and improving the online experience by making it more interactive, which has increased satisfaction rates • Manage the Q&A feature and enable guests and attendees to react and comment during webinars BUSINESS LINK MARKETING TASKS: • Coordinate and liaise with consultants for Google Ads, ensuring that the ads are on-brand and effective • Update the Business Link website as needed, including the homepage and other pages • Monitor social listening through Meltwater, keeping tabs on mentions of Business Link and identifying potential opportunities for engagement • Produce regular reports and analytics on the performance of various marketing efforts, including social media campaigns and webinars, and use these insights to refine future initiatives Show less

Marketing Consultant

• Jul 2018 - Nov 2021

As a Marketing Consultant at Vivo, I've been responsible for driving awareness and revenue through social media and digital communications, delivering exceptional customer service, and spearheading key initiatives to promote brand alignment and diversity and inclusion. COVID-19 COMMUNICATIONS: • Executed communications plans related to COVID-19, ensuring that our members and staff were well-informed about updated procedures, programming, and protocols • Coordinated with other departments to ensure that all communication was consistent and timely SOCIAL MEDIA AND DIGITAL COMMUNICATIONS: • Stayed on top of social media trends and executed effective strategies to increase awareness and drive revenue • Created robust workflow systems to ensure that we had daily published content and engaging live videos and stories on each platform • Experienced in updating web content using tools like WordPress, and scheduling content using tools like Mailchimp and Buffer ENGAGEMENT AND CUSTOMER SERVICE: • Delivered exceptional customer service by answering messages, comments, and emails in a timely manner, aligning with our in-person experience CAPITAL CAMPAIGN AND BRAND AWARENESS: • Promoted a sold-out groundbreaking event, captured thousands of dollars in donations, and significantly expanded our customer base since 2018, achieving this during a period of decline in the recreation industry PRODUCT LAUNCHES: • Led marketing campaigns for the launch of the company's new fitness streaming and online services, utilizing a mix of digital marketing, paid and earned media, and PR initiatives BRAND ALIGNMENT: • Oversaw the creation of interim brand guidelines and human resources documents to cement a cohesive corporate identity and support the company's new direction DIVERSITY, INCLUSION, AND BELONGING: • Shared best practices with Senior Leadership to help drive the company's D&I strategy and completed D&I courses and leadership training to execute effective D&I initiatives Show less

Marketing, Events and Communications Coordinator

• Jun 2017 - Jul 2018

As a Marketing, Events, and Communications Coordinator at McKenzie Towne Council, I've taken on a range of responsibilities to help promote the brand and drive engagement. Here's a closer look at some of the key areas where I've made an impact: CONTENT CREATION: • Manage and create content for social media channels and the website • Edit videos and design graphics for all marketing and communications plans • Use Canva to create and curate content for the bi-weekly newsletter, marketing campaigns, and the digital content on MTCouncil.com • Capture high-quality photographs for use in various marketing materials and communications. INTERNAL COMMUNICATIONS: • Created an entire system for internal communications to ensure better information flow between all departments, helping to improve overall efficiency and collaboration SOCIAL MEDIA MARKETING: • Took the initiative to introduce social media marketing to the role, creating content for Facebook, Twitter, and Instagram, as well as their respective apps (such as Instastories, Facebook stories, and lives) • Used social media marketing to drive brand awareness and generate new leads for business sponsorships EVENT PLANNING AND MARKETING: • Plan and promote 15 community events, managing all marketing strategies for each event, program, and facility rental • Utilize a range of marketing tactics to drive attendance, such as social media marketing, email marketing, and traditional advertising Show less

CTV Morning Live: Production Assistant/Editor/Associate Producer

• Jan 2016 - Jun 2017

As a Production Assistant/Editor/Associate Producer at CTV Morning Live, I've played a key role in the production of pre-recorded and live segments, as well as in the coordination of production elements for all shows produced at CTV Calgary. Here's a closer look at some of the key areas where I've made an impact: VIDEO AND GRAPHICS PRODUCTION: • Created videos and graphics for pre-produced and live segments • Edited videos for social media channels, endorsed segments for the web, and the CTV's community calendars for broadcast on air and online PRODUCTION COORDINATION: • Coordinated all the production elements with the director and producers for all shows produced at CTV Calgary, ensuring that all aspects of production were running smoothly and efficiently SEGMENT PLANNING AND RESEARCH: • Pitched and researched segments for the CTV Morning Live show, identifying potential guests and developing ideas for engaging and informative segments Show less

Yelp Calgary: Digital Marketing Intern

• Aug 2015 - Aug 2016

As a Digital Marketing Intern at Yelp Calgary, I was thrilled to take on a range of responsibilities in the field of marketing. This role marked my transition from Television Production to Marketing, and I was excited to apply my skills and creativity to a new industry. Over the course of a year, I was able to make a significant impact on the company, including creating engaging content for The Local Yelp, managing the company's social media channels, coordinating events and promotions with local businesses, and successfully pitching marketing sponsorships. CONTENT CREATION: • Wrote and created content for the online editorial, The Local Yelp, helping to engage readers and drive traffic to the site SOCIAL MEDIA MANAGEMENT: • Revitalized and managed Yelp Calgary's Instagram account, as well as co-managing the Twitter and Facebook channels, helping to increase engagement and followers • Worked with the team to develop a social media strategy, ensuring that all content was on-brand and aligned with company goals PARTNERSHIPS AND EVENT PLANNING: • Partnered with the manager to organize and coordinate promotions, events, and contests with local businesses, helping to drive brand awareness and generate leads • Led a team of Brand Ambassadors on-site at events, ensuring that all activations ran smoothly and on-brand MARKETING SPONSORSHIPS: • Successfully pitched marketing sponsorships to be featured on the Yelp app and website, generating additional revenue for the company Show less

Global Lethbridge: News Director/Producer/Writer

• Oct 2012 - Jul 2014

After serving as a Production Assistant for Global Calgary, I was promoted to the role of News Director/Producer/Writer for Global Lethbridge. In this role, I was responsible for the development, coordination, and broadcast of all programming for Global Lethbridge. Here are some of the key responsibilities I held:NEWS PROGRAM DEVELOPMENT:• Creatively constructed the visual elements for the set and all graphics used in the newscast and on social media• Organized the day-to-day activities to construct the shows from conception to completion• Pitched ideas and wrote stories for the newscasts, as well as assisted in writing and posting online articles on the company's social media channelsBROADCAST MANAGEMENT:• Communicated with staff across Southern Alberta to ensure Global Lethbridge's News Hour and News Final were on-time and without any technical flaws Show less

Global Calgary: Production Assistant

• Oct 2010 - Nov 2012

As a Production Assistant for Global Calgary, I played an essential role in the broadcast of all four of Global Calgary's newscasts in Canada's largest news market, as well as the international show The Fox's Soccer Report. After gaining experience and skills in the fast-paced environment of news production, I was promoted to the role of News Director/Producer/Writer for Global Lethbridge, where I was responsible for the development, coordination, and broadcast of all programming for Global Lethbridge.BROADCAST SUPPORT: • Supported the directors and producers in the execution of all four Global Calgary newscasts and The Fox's Soccer Report• Assisted with initial research, proofreading, and technical execution of the broadcast• Ensured that all scripts were up-to-date and accurate, communicating with on-air talent and completing daily office duties Show less

AMP 90.3 FM Street Team Member

• Feb 2010 - May 2011

• Acted as the main contact and provided support to ensure that events were a success. Also provided assistance to the Promotions Director as assigned. • Represented the radio station at events around Calgary and at concerts. • Promoted clients on the radio live from locations as well as interacted with listeners and clients in a professional and friendly manner. • Acted as the main contact and provided support to ensure that events were a success. Also provided assistance to the Promotions Director as assigned. • Represented the radio station at events around Calgary and at concerts. • Promoted clients on the radio live from locations as well as interacted with listeners and clients in a professional and friendly manner.

Production Assistant: The Next Star (Calgary Auditions)

• 2011 - 2011

Freelance: I wrangled contestants and provided assistant for The Next Star, a singing competition TV show. Freelance: I wrangled contestants and provided assistant for The Next Star, a singing competition TV show.

Energy 101.5 FM- Street Team Promoter

• May 2008 - Apr 2010

On-Air Operator

• May 2008 - Jan 2010

Research Intern

• Mar 2009 - May 2009

• Researched, pitched and wrote stories about upcoming pop culture and lifestyle features. • Transcribed video and selected clips for reporters and producers. Delivered tapes to edit suites, and organized tapes in the archive library. • Researched, pitched and wrote stories about upcoming pop culture and lifestyle features. • Transcribed video and selected clips for reporters and producers. Delivered tapes to edit suites, and organized tapes in the archive library.

Calgary's Fame for Food- Script Assistant

• Dec 2008 - Dec 2008

Freelance. Freelance.

Juno Awards 2008- Production Assistant

• Mar 2008 - Mar 2008

Freelance. Freelance.