Experience

Lelu

• 1 - 100 Employee

• Growth Marketing Leader

  • Apr 2022 - Present

  Leading and executing on all growth marketing strategies including owned (email, organic social), performance (paid social), and organic (SEO) marketing channels. Leading and executing on all growth marketing strategies including owned (email, organic social), performance (paid social), and organic (SEO) marketing channels.



Udemy

• India
• E-Learning Providers
• 1 - 100 Employee

• SEO Content Marketing Manager

  • Nov 2019 - Apr 2022

  • Created and lead complex user-generated content marketing program involving multiple stakeholders across the company, clients (instructors), and external agency partners• Developed integrated content marketing strategy to incorporate blog content into owned(organic social, email, onsite) and paid channels to generate new and existing user traffic• Conducted keyword and competitive analysis to develop top of funnel user-generated blogcontent strategy targeting new user acquisition• Built dashboards and reporting tools to monitor performance of blog content and prioritizecontent optimization opportunities

• Content Partnerships, English & Spanish Markets

  • May 2018 - Oct 2019

  • Provided marketing and content strategy coaching via video calls to 50 top accounts in the English- and Spanish-speaking markets• Managed the Spanish-speaking Instructor Community’s engagement and membership growth• Created and delivered live presentation at annual global instructor conference on marketing tips to grow a small business, earning highest rating



Northwestern University - Kellogg School of Management

• United States
• Higher Education
• 700 & Above Employee

• Growth Marketing Consulting Project

  • Jan 2017 - Mar 2017

  Using data-driven approach to create growth marketing strategy for home improvement retailer to build brand via digital, promotional, and channel opportunities. Using data-driven approach to create growth marketing strategy for home improvement retailer to build brand via digital, promotional, and channel opportunities.

• Market Research Consulting Project

  • Jan 2016 - Mar 2016

  Conducted market research study for wearable technology startup to identify customer segmentation and launch strategy using primary and secondary research to inform survey design and data analysis. Conducted market research study for wearable technology startup to identify customer segmentation and launch strategy using primary and secondary research to inform survey design and data analysis.



UCLA Department of Economics

• PhD Program Manager

  • Feb 2012 - May 2015

  The Ph.D. Program in Economics at UCLA prepares students for careers as economists in academia, business, and government.- Performed primary competitive analysis of top 15 peer institutions resulting in 31% increase in number of applicants (highest in department history) and 25% increase in conversion rate achieved via optimized admissions communications and financial package offers- Introduced streamlined cloud-based process for job market candidate reference letter requests, resulting in 50% reduction in processing time and real-time status updates- Administered $1.2M annual program fellowship budget, the largest in the Social Sciences Division, including award allocation reporting and fiscal year-end reconciliation- Sole advisor to 130+ graduate students and 680+ applicants (domestic and international) for largest Social Sciences department, previously managed by 2 staff members- Led cross-functional team of 10 faculty, 4 student staff, and 2 career staff members to execute full admissions review cycle for 680+ applicants ahead of target deadline - Formulated a 5-year PhD enrollment strategy by forecasting undergraduate enrollment and revenue generated per teaching assistant- Drove monetization strategy and analysis of cross-department student course enrollment resulting in an increase of $60K in previously unrealized quarterly revenue for department-Selected: Board Member, UCLA Association of Graduate Counselors and Advisors

• Student Affairs Officer

  • Jan 2009 - Feb 2012

  The Graduate Division at UCLA is responsible for the overall quality and progress of graduate education at UCLA.- Conducted annual training sessions for 80 staff on graduate program policies and procedures- Cultivated relationships with staff across departments, including Registrar’s Office, external departmental staff, and International Students Office