Jessica Fernandez Eckley
Partner, Marketing and Public Relations Consultant at Crackerjack Media, Inc.- Claim this Profile
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Topline Score
Bio
Garrett Owens
Jessica exhibits incredible written communications skills, the ability to ask discerning enquiries and the ability to quickly grasp innovative and highly multifaceted issues. She implements highly effective communication strategies that are clear, intelligible and astute in ways that are innovative and simple to comprehend. She keeps others informed, has excellent verbal skills and communicates clearly and succinctly in all endeavors. Jessica is a pleasure to be around and interact with, and is personable, fair and pleasant with everyone.
Sid K. Hasan
It is with great pleasure I endorse Eckley Media's ability to conceptualize, design, develop and deploy integrated PR/Marketing strategies. I look forward to working with Jessica.
Garrett Owens
Jessica exhibits incredible written communications skills, the ability to ask discerning enquiries and the ability to quickly grasp innovative and highly multifaceted issues. She implements highly effective communication strategies that are clear, intelligible and astute in ways that are innovative and simple to comprehend. She keeps others informed, has excellent verbal skills and communicates clearly and succinctly in all endeavors. Jessica is a pleasure to be around and interact with, and is personable, fair and pleasant with everyone.
Sid K. Hasan
It is with great pleasure I endorse Eckley Media's ability to conceptualize, design, develop and deploy integrated PR/Marketing strategies. I look forward to working with Jessica.
Garrett Owens
Jessica exhibits incredible written communications skills, the ability to ask discerning enquiries and the ability to quickly grasp innovative and highly multifaceted issues. She implements highly effective communication strategies that are clear, intelligible and astute in ways that are innovative and simple to comprehend. She keeps others informed, has excellent verbal skills and communicates clearly and succinctly in all endeavors. Jessica is a pleasure to be around and interact with, and is personable, fair and pleasant with everyone.
Sid K. Hasan
It is with great pleasure I endorse Eckley Media's ability to conceptualize, design, develop and deploy integrated PR/Marketing strategies. I look forward to working with Jessica.
Garrett Owens
Jessica exhibits incredible written communications skills, the ability to ask discerning enquiries and the ability to quickly grasp innovative and highly multifaceted issues. She implements highly effective communication strategies that are clear, intelligible and astute in ways that are innovative and simple to comprehend. She keeps others informed, has excellent verbal skills and communicates clearly and succinctly in all endeavors. Jessica is a pleasure to be around and interact with, and is personable, fair and pleasant with everyone.
Sid K. Hasan
It is with great pleasure I endorse Eckley Media's ability to conceptualize, design, develop and deploy integrated PR/Marketing strategies. I look forward to working with Jessica.
Credentials
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Post-Crisis Leadership Certificate
USF Corporate Training and Professional EducationJul, 2020- Oct, 2024 -
Google Ads Display Certification
GoogleJun, 2020- Oct, 2024 -
Google Ads Search Certification
GoogleJun, 2020- Oct, 2024
Experience
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Crackerjack Media, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Partner, Marketing and Public Relations Consultant
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Jun 2014 - Present
We work with a diverse base of exceptional clients, providing expert advertising, marketing and public relations consulting. Our agency has represented brands such as the Tampa Bay Sports Commission, Live Nation, Kinney, Fernandez & Boire, P.A. and worked with renowned area events including the 2017 College Football Playoff National Championship, The Art of the Brick, and Cirque du Soleil VOLTA. It has also recently added Moe’s Southwest Grill, Intrepid Powerboats, Butcher’s Mark and Corbett Preparatory School to its agency roster. Show less
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Triad Retail Media
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United Kingdom
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Advertising Services
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Public Relations Manager
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May 2013 - May 2014
• Led public relations efforts for the world's leading digital shopper marketing agency and their clients, including Walmart, eBay, Sam’s Club, CVS and more. • Managed all external communications efforts including earned media, thought leadership, event presence, Path to Purchase blog and social media strategy. • Responsible for maintaining PR-related communications with employees and business leads in both nationally-based offices and overseas. • Daily tasks included developing strategic messaging for sales-related pieces, preparing presentation briefs, vetting media opportunities, tracking and distributing media inclusion for Triad Retail Media and our clients. Show less
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Manager of Event Marketing
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Dec 2009 - May 2013
• Managed marketing and public relations efforts at one of the nation’s top-ranked venues, working directly with promoters on over 80+ shows per year. • Direct experience managing efforts for events of all types from Lady Gaga to Bruce Springsteen; from Ringling Bros. and Barnum & Bailey Circus to the 2012 Republican National Convention. • Daily tasks included planning and negotiating media buys, creating and activating promotional campaigns, writing press releases,working with local and national media to obtain coverage and helping to develop social media content designed to reach our fans and grow our database. • Managed marketing plan and media buying for Tampa Bay Lightning and Tampa Bay Storm seasons between December 2009 through October 2011. Show less
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Cox Media Group
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Marketing Consultant
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May 2006 - Sep 2008
• Served clients through a mix of sales, consulting and relationship management. • Sought out area businesses for developing cross-platform marketing plans including on-air, online and on-site activation. • Advised clients throughout all phases of marketing strategy including needs assessment, qualitative and quantitative research and targeting, concept, organization, implementation and tracking. • Developed innovative solutions to drive revenue for clients while maintaining a focus on Cox organizational goals. Show less
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Orlando Magic
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United States
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Spectator Sports
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400 - 500 Employee
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Account Manager
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Aug 1998 - Jun 2005
• Designed, planned, and executed major group and corporate events held both at NBA games and at off-site client locations. • Delivered face-to-face corporate presentations to company leaders for the procurement of new Group Sales opportunities. • Designed, planned, and executed major group and corporate events held both at NBA games and at off-site client locations. • Delivered face-to-face corporate presentations to company leaders for the procurement of new Group Sales opportunities.
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Education
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1998 - 2001
UCF College of Business
Bachelor of Science (B.S.), Marketing -
1996 - 1998
Florida State University
Associate's degree
Community
