Jessica Newman
Senior Writer - Ideation at Hawk- Claim this Profile
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Topline Score
Bio
Kate Veinot
Jessica is a genuine wordsmith and content creator that truly understands the role that content plays in successful marketing strategy execution. She always takes the time to understand her audience and how the topic she is writing about impacts them so that the content strategy goes well beyond merely words written in the digital abyss. From Jessica you can expect authentic, impactful content written with a customer-centric focus that delivers on the goal of the piece. I've had the honor of working with Jessica on many projects and have seen the results first hand through data analysis and SEO. Through research, content, measurement and refining, we deliver work as a team that clients can count on to not only represent their brand but speak to their audience in a helpful, clear and concise way that solves real life problems. You will not regret working with Jessica for your content creation needs! She is the content engine behind the amazing work we deliver for our clients at tbk.
Sarah Nicholson Brown
I have had the pleasure of working with Jessica for approximately five years. She is a reliable, creative and a resourceful marketer. She produces high-quality and performing work and is a pleasure to work with. I wouldn’t hesitate to partner with Jessica on future projects!
LinkedIn User
Writing and creativity come naturally to Jessica. She was originally hired at Radian6 for customer support, but I saw her talent with words and asked her to co-author what became a nearly 100-page training manual for our team. Later she transitioned to the marketing team, and that’s where she really found her stride. She can help you find the right words.
Kate Veinot
Jessica is a genuine wordsmith and content creator that truly understands the role that content plays in successful marketing strategy execution. She always takes the time to understand her audience and how the topic she is writing about impacts them so that the content strategy goes well beyond merely words written in the digital abyss. From Jessica you can expect authentic, impactful content written with a customer-centric focus that delivers on the goal of the piece. I've had the honor of working with Jessica on many projects and have seen the results first hand through data analysis and SEO. Through research, content, measurement and refining, we deliver work as a team that clients can count on to not only represent their brand but speak to their audience in a helpful, clear and concise way that solves real life problems. You will not regret working with Jessica for your content creation needs! She is the content engine behind the amazing work we deliver for our clients at tbk.
Sarah Nicholson Brown
I have had the pleasure of working with Jessica for approximately five years. She is a reliable, creative and a resourceful marketer. She produces high-quality and performing work and is a pleasure to work with. I wouldn’t hesitate to partner with Jessica on future projects!
LinkedIn User
Writing and creativity come naturally to Jessica. She was originally hired at Radian6 for customer support, but I saw her talent with words and asked her to co-author what became a nearly 100-page training manual for our team. Later she transitioned to the marketing team, and that’s where she really found her stride. She can help you find the right words.
Kate Veinot
Jessica is a genuine wordsmith and content creator that truly understands the role that content plays in successful marketing strategy execution. She always takes the time to understand her audience and how the topic she is writing about impacts them so that the content strategy goes well beyond merely words written in the digital abyss. From Jessica you can expect authentic, impactful content written with a customer-centric focus that delivers on the goal of the piece. I've had the honor of working with Jessica on many projects and have seen the results first hand through data analysis and SEO. Through research, content, measurement and refining, we deliver work as a team that clients can count on to not only represent their brand but speak to their audience in a helpful, clear and concise way that solves real life problems. You will not regret working with Jessica for your content creation needs! She is the content engine behind the amazing work we deliver for our clients at tbk.
Sarah Nicholson Brown
I have had the pleasure of working with Jessica for approximately five years. She is a reliable, creative and a resourceful marketer. She produces high-quality and performing work and is a pleasure to work with. I wouldn’t hesitate to partner with Jessica on future projects!
LinkedIn User
Writing and creativity come naturally to Jessica. She was originally hired at Radian6 for customer support, but I saw her talent with words and asked her to co-author what became a nearly 100-page training manual for our team. Later she transitioned to the marketing team, and that’s where she really found her stride. She can help you find the right words.
Kate Veinot
Jessica is a genuine wordsmith and content creator that truly understands the role that content plays in successful marketing strategy execution. She always takes the time to understand her audience and how the topic she is writing about impacts them so that the content strategy goes well beyond merely words written in the digital abyss. From Jessica you can expect authentic, impactful content written with a customer-centric focus that delivers on the goal of the piece. I've had the honor of working with Jessica on many projects and have seen the results first hand through data analysis and SEO. Through research, content, measurement and refining, we deliver work as a team that clients can count on to not only represent their brand but speak to their audience in a helpful, clear and concise way that solves real life problems. You will not regret working with Jessica for your content creation needs! She is the content engine behind the amazing work we deliver for our clients at tbk.
Sarah Nicholson Brown
I have had the pleasure of working with Jessica for approximately five years. She is a reliable, creative and a resourceful marketer. She produces high-quality and performing work and is a pleasure to work with. I wouldn’t hesitate to partner with Jessica on future projects!
LinkedIn User
Writing and creativity come naturally to Jessica. She was originally hired at Radian6 for customer support, but I saw her talent with words and asked her to co-author what became a nearly 100-page training manual for our team. Later she transitioned to the marketing team, and that’s where she really found her stride. She can help you find the right words.
Credentials
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Certified UX Writer
UX Content CollectiveJan, 2022- Nov, 2024
Experience
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Hawk
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Canada
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Advertising Services
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100 - 200 Employee
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Senior Writer - Ideation
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Jun 2023 - Present
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The Everyday Weekend
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Canada
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Health, Wellness & Fitness
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Founder & Director of Fun
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Jun 2017 - Present
• Help people make every day feel like the weekend! • Sequence yoga classes and organize logistics for digital detox retreats • Promote events both online and offline to encourage attendance • Lead yoga classes and facilitate group discussions • Help people make every day feel like the weekend! • Sequence yoga classes and organize logistics for digital detox retreats • Promote events both online and offline to encourage attendance • Lead yoga classes and facilitate group discussions
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tbk Creative
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Canada
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Advertising Services
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1 - 100 Employee
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Senior Brand Copywriter
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Jun 2021 - May 2023
• Craft a brand narratives for many agency clients, clearly articulating each brand's ethos and unique selling proposition (USP) • Demystify complex businesses and products to tell more accessible brand stories • Write ad copy, blog posts, press releases, video scripts, emails, case studies, and web copy • Employ proven conversion rate optimization tactics to motivate people to convert on websites and digital advertising • Manage competing priorities to deliver polished content on time—without sacrificing quality Show less
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VidCruiter
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Canada
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Software Development
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100 - 200 Employee
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Content Marketing Manager
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Jun 2020 - Jun 2021
• Managed the lifecycle of all content—from ideation, research, writing, editing, proofing, and publishing • Wrote engaging, long-form content for recruiters, hiring teams, and job seekers (ghostwritten executive leadership articles for major publications like Forbes, case studies, press releases, video scripts, product pages, blog posts, newsletters/emails, sales collateral, paid ads, and more) • Developed multi-level editorial calendars and marketing strategies targeting specific markets Show less
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The Word Wiz
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Canada
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Writing and Editing
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Founder & Lead Creative Copywriter
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Jun 2018 - Jun 2020
• Wrote compelling content to help businesses and organizations better market themselves online (blog posts, articles, copywriting, case studies, ebooks, press releases, email campaigns, newsletters) • Collaborated with clients to create strategic brand stories that resonate with target audiences and evolve over time • Developed editorial calendars to ensure regular content is shared at the right times and on the right platforms • Managed the administrative side of the business (email correspondence, proposal writing, invoicing, etc.) Show less
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ADI Group Inc.
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Fredericton, New Brunswick, Canada
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Marketing & Communications Specialist
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Sep 2013 - May 2018
• Wrote webcopy, blog content, ebooks, ad copy and more • Managed social media accounts, including posting fresh content to increase brand reach • Helped coordinate digital marketing campaigns alongside traditional print advertising • Collaborated with editors, advertisers, graphic designers, and web developers • Worked to maintain website standards in three languages (English, Spanish & Portuguese) and promote new site development • Organized logistics for trade shows, conferences, and other company events Show less
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Salesforce
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United States
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Software Development
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700 & Above Employee
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Writer & Researcher
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Jun 2011 - Sep 2013
• Wrote persuasive content that motivates target markets to take action, including brochures, customer case studies, and campaign communications• Composed compelling webcopy for corporate website landing pages with SEO top of mind• Prepare creative briefs and coordinate with design team to produce promotional materials• Reviewed marketing assets for grammar, clarity of thought, and consistent, on-brand messaging• Created internal resources such as PowerPoint presentations, PDFs, and Photoshopped slides Show less
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Premier Support Analyst
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Oct 2010 - Jun 2011
• Answered platform questions from customers and prospects via telephone, email, and social networks such as Twitter• Activated accounts, added domains and users, administered passwords and assisted with resets • Troubleshooted basic technical problems and escalated cases to the appropriate departments when necessary• Managed customer communications and expectations until issue was resolved • Co-authored a 96 page training manual for the Customer Support team
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CIBC
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Canada
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Banking
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700 & Above Employee
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Personal Banking Representative
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Feb 2007 - Jun 2010
• Simultaneously navigated multiple computer systems to answer customers’ questions and concerns • Provided superior service and routinely met sales targets through suggestive selling • Worked collaboratively with teammates to meet business objectives • Demonstrated discretion while working with confidential information • Simultaneously navigated multiple computer systems to answer customers’ questions and concerns • Provided superior service and routinely met sales targets through suggestive selling • Worked collaboratively with teammates to meet business objectives • Demonstrated discretion while working with confidential information
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Indigo
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Canada
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Retail
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700 & Above Employee
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Book Seller
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Aug 2002 - Apr 2004
• Scanned store shipments of new material in receiving • Organized books alphabetically and by genre for shelving • Processed kiosk orders and suggested books based on customer interests • Balanced cash drawer, made deposits, prepared daily sales reports • Scanned store shipments of new material in receiving • Organized books alphabetically and by genre for shelving • Processed kiosk orders and suggested books based on customer interests • Balanced cash drawer, made deposits, prepared daily sales reports
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Education
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2002 - 2006
University of New Brunswick
Bachelor of Arts, English (Creative Writing) & Psychology -
2010 - 2010
University of Toronto
Professional Learning Certificate in Records Management -
2013 - 2013
Ryerson University
Practical Grammar and Punctuation -
2014 -
MarketingProfs University
Marketing Writing Bootcamp
Community
