Jessica Y.W. Liu
VP, SMB Lending & Strategic Partnership at LendingPoint- Claim this Profile
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Bio
Experience
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LendingPoint™
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United States
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Financial Services
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200 - 300 Employee
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VP, SMB Lending & Strategic Partnership
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Oct 2021 - Present
San Francisco Bay Area LendingPoint is a financial technology platform that provides financing solutions for ecommerce marketplace, point of sale partners, and consumers.
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Meta
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United States
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Software Development
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700 & Above Employee
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Product Growth
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Sep 2020 - Sep 2021
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Flutterwave
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United States
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Financial Services
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700 & Above Employee
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Investor
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Mar 2021 - Apr 2021
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Capital One
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United States
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Financial Services
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700 & Above Employee
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Product Strategy Lead, Bank Growth
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Aug 2018 - Sep 2020
Greater New York City Area -Led product strategy & analytics team of online account opening product, to evaluate product performance, channel dynamics, market landscape and consumer insights. -Identified deposit growth opportunity in new channel, cross-sell and conversion, and drove product strategy and roadmap. -Led growth cross-functional teams of product, technology, risk and marketing to unify growth strategy with shared KPIs and agenda, and executive story telling -Led bank checking eligibility strategy… Show more -Led product strategy & analytics team of online account opening product, to evaluate product performance, channel dynamics, market landscape and consumer insights. -Identified deposit growth opportunity in new channel, cross-sell and conversion, and drove product strategy and roadmap. -Led growth cross-functional teams of product, technology, risk and marketing to unify growth strategy with shared KPIs and agenda, and executive story telling -Led bank checking eligibility strategy on opportunities and prioritization in policy, data infrastructure, and technology partnership, and expanded eligibility for credit card customer -Led design and execution of test on checking eligibility, fund availability and remote deposit limit for machine learning model development
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Business Product Manager, Product R&D
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Mar 2017 - Aug 2018
Greater New York City Area •Developed venture capital like stage-gate innovation process to structure and accelerate innovation cycle and maximize return on investment. •Led strategy development for multiple new products in the R&D portfolio, including business case, monetization strategy, test & learn agenda, go to market strategy and pricing to accelerate the product development to success •Co-PM on-demand product expansion and commercialization from proved concept to scale, designed destination service blueprint… Show more •Developed venture capital like stage-gate innovation process to structure and accelerate innovation cycle and maximize return on investment. •Led strategy development for multiple new products in the R&D portfolio, including business case, monetization strategy, test & learn agenda, go to market strategy and pricing to accelerate the product development to success •Co-PM on-demand product expansion and commercialization from proved concept to scale, designed destination service blueprint and product roadmap to scale. •Core member in bidding co-branded partnership with tech giant, assessed deal value, prepared proposal & terms •Coached blockchain and gig-economy product in Cornell Tech Product Studio Challenge of as company advisor •Co-inventor of 7 US pending patents and 1 Canada pending patent Product R&D that is tasked with identifying and building breakaway product innovations for Capital One's consumer bank as well as strategic decision making, with a focus on technology. In addition to building consumer-facing products, R&D team heavily influences the overall bank strategy and is central to vetting large-scale, strategic partnerships for the bank.
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Citi
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United States
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Financial Services
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700 & Above Employee
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Vice President, Decision Management, Cards
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Oct 2015 - Mar 2017
Greater New York City Area - Leveraged in-house machine learning algorithm to develop customer retention model by identifying high ROI customer segmentation, generating $37 million sales growth by increasing credit line for 300k customers - Designed and delivered quarterly program review on consumer insights, performance drivers, and competitive landscape, presented report to senior management leaders - Identified and developed product concepts for baby boomer customer problems through Citi D10X innovation… Show more - Leveraged in-house machine learning algorithm to develop customer retention model by identifying high ROI customer segmentation, generating $37 million sales growth by increasing credit line for 300k customers - Designed and delivered quarterly program review on consumer insights, performance drivers, and competitive landscape, presented report to senior management leaders - Identified and developed product concepts for baby boomer customer problems through Citi D10X innovation program, and built internal start-up as co-founder
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Product Marketing, Private Label Credit Card
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Sep 2014 - Sep 2015
Greater Atlanta Area Management Associate Leadership Program Rotation - Analyzed and redesigned user experience(UX) of rewards product, led vendors and internal functions to improve UX and interface(UI) and usability, increasing conversion rate by 120bps - Initiated digital acquisition project of application abandonment re-targeting, designed testing and execution plan, generating $11MM incremental sales/year with double ROI - Developed Go-To-Market strategy of product re-launch in 2,274 merchant… Show more Management Associate Leadership Program Rotation - Analyzed and redesigned user experience(UX) of rewards product, led vendors and internal functions to improve UX and interface(UI) and usability, increasing conversion rate by 120bps - Initiated digital acquisition project of application abandonment re-targeting, designed testing and execution plan, generating $11MM incremental sales/year with double ROI - Developed Go-To-Market strategy of product re-launch in 2,274 merchant stores, including marketing strategy, channel planning, sales training, operation transformation and etc., increasing 52k new accounts program to date
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Portfolio Risk Management, Private Label Credit Card
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Aug 2013 - Aug 2014
Greater Atlanta Area Management Associate Leadership Program Rotation - Generated digital channel customer insights, by analyzing customer profile and spending/payment behavior across lifecycle, identified customer base expansion opportunity, sized annual sales growth of $119 million - Redesigned Application Fraud/Credit Abuse Risk Strategy, increasing $1.6million credit exposure and reducing $2million Net Credit Loss
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Omnicell
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United States
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Hospitals and Health Care
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700 & Above Employee
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Product Marketing Intern, Medication Automation & Technology
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Jun 2012 - Aug 2012
Mountain View, California - Developed inside sales training & package for products re-launch, increasing leads generation rate by 50% - Analyzed competitive landscape and internal sales insights, designed core value proposition for 11 product lines Notable Projects: -Product re-launch -Sales training & package for leads generation -Competitive landscape analysis -Product line core value proposition design -Branding video design
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Venadar
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United States
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Business Consulting and Services
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1 - 100 Employee
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Consultant, Corporate Venturing
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Apr 2012 - Jun 2012
Greater Atlanta Area Analyzed China band saw blade market landscape, proposed options of market entry strategy, and identified potential targeting companies, assisting the client to accelerate earnings growth and international expansion
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Mercer
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United States
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Professional Services
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700 & Above Employee
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Consultant, Consulting Advisory
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2008 - 2011
Shanghai City, China -M&A due diligence -Post M&A integration -Business process re-engineering
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Team Leader/Senior Analyst, Information Production Solution
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2006 - 2008
Shanghai City, China -New product development: Talent Analytics -Project delivery process redesign & standardized -Project management -Lead & manage analysts
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