Digital Marketing Specialist

• Dec 2022 - Present

Digital Marketing Associate

• Nov 2021 - Dec 2022

Goal: To generate quality leads for multiple clients in the Home Franchise Concepts network- Manage pay-per-click ads for 20+ clients, continuously update ad copy, adjust keywords, and daily budgets in Google Ads - Continuously monitor and track data to ensure digital advertising campaigns are optimized for performance and assess issues and implement changes where performance is low or low quality - Post original SEO optimized Wordpress blogs regarding home organization with topics such as Custom Closets, Murphy beds, Custom Pantries, and more.- A/B test unique landing pages through the platform Unbounce, testing out features such as rotating carousels, dynamic text insertion, and zip code verification scripts Show less

Japanese Teacher (Remote)

• Jun 2021 - Jul 2021

Goal: To provide fully immersive Japanese language learning experience among 10-16 year olds over Zoom.Taught Japanese to Intermediate level students 10-13 year old students as part of cultural immersion. Worked together with team of 12 teachers to coordinate interactive course plans, materials, and activities using Google Slides and other platforms throughout all 5 weeks of program. Subsequently altered material throughout program to reflect student's needs.

Digital Marketing Manager

• Nov 2020 - Jul 2021

Goal: Create more interest in Japanese summer camp Mori No Ike's virtual and residential programs by developing brand aesthetic and enhancing current Instagram with easily digestible content Created marketing proposal using Instagram analytics, established a branding kit featuring a color palette based on a color emotion guide, and crafted content for the Instagram account. I designed Canva graphics for Instagram, implementing proposal ideas, maintaining brand aesthetic, and color palette. I also increased engagement by monitoring data, and replying to comments and DMs in real time, eventually growing the account to 700+ followers. Show less

Social Media Coordinator

• Sep 2020 - May 2021

Goal: To build community during the pandemic among the internationally-focused students living in the MRID (Michel Rocchi International District) flat on campus, or those a part of the MRID living off campus. Launched an Instagram (@mridworld) and Linktree for the MRID student community. For the Instagram, I designed a logo, color palette, posts, event posters using Canva and Procreate, and developed a posting schedule and theme. I researched and posted international recipes, novels, and films/tv shows on social media every week with accessible links compiled on a Google Doc attached below. Keeping with international theme, I also contacted various local restaurants for take-out food orders and coordinated on-campus pickup for members of the MRID. Show less

Japanese Teacher (Remote)

• Jun 2020 - Jul 2020

Goal: To provide fully immersive Japanese language learning experience among 10-16 year olds over Zoom. Taught Japanese to Intermediate level students 10-13 year old students as part of cultural immersion. Worked together with team of 12 teachers to coordinate interactive course plans, materials, and activities using Google Slides and other platforms throughout all 5 weeks of program. Subsequently altered material throughout program to reflect student's needs. Goal: To provide fully immersive Japanese language learning experience among 10-16 year olds over Zoom. Taught Japanese to Intermediate level students 10-13 year old students as part of cultural immersion. Worked together with team of 12 teachers to coordinate interactive course plans, materials, and activities using Google Slides and other platforms throughout all 5 weeks of program. Subsequently altered material throughout program to reflect student's needs.

Digitial Marketing Assistant

• Aug 2019 - Dec 2019

Produced videos for social media from start to finish, including ideation, scripting, filming, and editing. In my role I measured successful content from competitors, assessed Soeasy’s most popular posts, and analyzed social media trends. I also translated original Japanese captions into simplified English to expand Soeasy's international audience. I collaborated with other team members to co-produce and film videos for social media channels. Produced videos for social media from start to finish, including ideation, scripting, filming, and editing. In my role I measured successful content from competitors, assessed Soeasy’s most popular posts, and analyzed social media trends. I also translated original Japanese captions into simplified English to expand Soeasy's international audience. I collaborated with other team members to co-produce and film videos for social media channels.

Student Counselor

• Jul 2019 - Aug 2019

Taught Japanese to Beginner/Intermediate 10-13 year old students as part of cultural immersion. I developed mentor relationships with students and offered mental and emotional support to students who were struggling being away from home for a long period of time.I provided a fully immersive environment by encouraging use of Japanese language during activities such as class, meal times, and culturally relevant activities such as Japanese taiko (drum) lessons. To further encourage use of Japanese language at all times, I also supervised overnight cabins with campers and continuously spoke in the target language throughout the entire program. Show less