Experience

Club Fortune Casino

• Hospitality
• 1 - 100 Employee

• Marketing Director

  • Nov 2014 - Present

  Develops & implements marketing plans involving events, tournaments, promotions, entertainment and reinvestment strategies.Helps prepare the annual marketing plan & budget. Develops marketing plans and strategies to grow revenue.Helps coordinate and implement strategic alliances with reputable business partners.Prepares contracts with various vendors.Responsible for focusing on identifying emerging trends and issues.Responsible for becoming local and regional market expert regarding business marketing issues and make recommendations on short and long term strategies. Work closely with the General Manager and Director of Slot Operations to maximize effectiveness of all marketing activities. Develops, recommends and implements new special events & promotions while improving on existing activities. Develop and recommend entertainment strategiesDevelops and directs the execution of strategies and programs to achieve revenue and profitability goals. Directs database and direct response marketing.Responsible for the analysis and evaluation of direct marketing programs and developing new strategies as needed. Responsible for initiatives in the Player Development area.Ensures all advertising and marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources. Assists with public relation activities and campaigns.Routinely and periodically spot checks subordinates primary job responsibility tasks and work to ensure compliance.Responsible for completing performance evaluations, training guidelines / coaching & mentoring programs along with scheduling according to appropriate standards for all areas of supervision. Performs duties in accordance with property compliance and regulation standards. Show less

• Marketing Manager

  • Jan 2014 - Nov 2014

  Develop and execute comprehensive marketing initiatives around data and brand support.Provide marketing expertise in the development and implementing of all marketing programs at a facility level including but not limited to promotions, player development, player’s club, player analysis, and entertainment in conjunction with Director of Marketing.Manage all managers in the Marketing “sub-departments”.Forecast future staffing needs of the department.Make recommendations for new programs and promotional activities that will stimulate and return new business.Develop and analyze key metrics to ensure marketing events are meeting expectations and that the overall effect of the marketing event on facility profit is measurable.Promote a culture of analytical rigor and use data to support decisions.Identify, develop and promote a strategic brand image for the facility and ensure that all marketing activity is in alignment with that brand image. Show less

• Marketing Supervisor

  • Sep 2012 - Jan 2014

  Responsible for reviewing advertising and direct mail traffic, public and social media relations activities and promotions status with the Director of Marketing.Manage digital signage.Assist in the organization and deployment of customer events.Responsible for communication of information of all involved departments in a timely manner about customer events.Responsible for planning, controlling, communicating and implementing procedures and processes for the overall efficient operations of the department.Ensure staff is trained and prepared to deliver the highest level of customer service to the guests in order that they might have a positive gaming and entertainment experience.Interviews, hires, and evaluates personnel.Delegates duties and assigns responsibilities.Answers patrons complaints and resolves problems.Assists and advises other departments and personnel as necessary to ensure the successful performance of the Company overall. Show less

• Marketing Database Analyst

  • Aug 2012 - Sep 2012

  Develop and execute monthly marketing reports. Maintain internal data warehouse to ensure efficiency and accuracy of data.Develop, execute, and monitor programs to increase marketing productivity. Monitor use of the players club by gender, age, zip code, number of trips, and spend per trip Cross-reference data with revenue numbers to determine effect of programs on overall profitability Cross-reference head count data with revenue numbers to determine spend per person, and which kinds of programs bring in the highest level of spending per person Organize direct mail campaigns Follow-up direct mail campaigns to determine effectiveness—redemption rates, revenue generation, etc. Conduct research on property and coordinate research off-property Monitor customer comment cards to identify trends that could affect revenue Assist Marketing Department with on-going promotions, entertainment, and campaigns Show less



Caesars Entertainment Corporation

• Lead Event Coordinator

  • May 2012 - Aug 2012

  Assist with brainstorming process to develop event themes and names.Assist in implementing event themes throughout each event, coordinating event staff, and accomplishing tasks to carry out a successful event.Create welcome letters to be distributed to guests as they check-in for each event.Create memos for each event, coordinating various tasks between departments property-wide.Oversee gift wrapping of gifts including welcome gifts and turndowns.Manage Special Event Coordinators.Manage temporary staff for tournaments, gift wrapping, and general office assistance.Manage relationships with gift vendors to choose gifts for each event.Manage relationships with entertainment companies including models, emcees, and DJ's.Submit purchase requisitions and check requisitions to pay for goods and services.File paperwork for each event.Submit advertising requests and forms for printed secondary materials and proof collateral as it is created.Attend every event and ensure previously planned items are executed. Show less

• Special Event Coordinator

  • Feb 2010 - May 2012

  Assist in implementing event themes throughout each event, coordinating event staff, and accomplishing tasks to carry out a successful event.Create welcome letters to be distributed to guests as they check-in for each event.Create memos for each event, coordinating various tasks between departments property-wide.Oversee gift wrapping of gifts including welcome gifts and turndowns.Manage temporary staff for tournamentsManage relationships with entertainment companies including models, emcees, and DJ's.Submit purchase requisitions and check requisitions to pay for goods and services.File paperwork for each event.Submit advertising requests and forms for printed secondary materials and proof collateral as it is created.Attend every event and ensure previously planned items are executed. Show less

• Total Rewards Representative

  • Mar 2009 - Feb 2010

  Solicit and identifies new premium slot customers on the casino floor for the Total Rewards Program.Issues point vouchers and complimentary as designated by customer account information.Acknowledges, greets and converses with customers on the casino floor. Creates and issues Total Rewards cards and promotes the program and related promotions.Maintains integrity of database by following high standards of data entry.Ensures the protection of customer?s rewards and credit lines.Interact with customers in an enthusiastic, helpful and friendly manner. Show less


McDonald's Europe
• United Kingdom
• Restaurants
• Shift Manager

  • May 2005 - May 2008