Sr. Marketing Lead

• Jan 2023 - Present

Marketing Lead

• May 2021 - Jan 2023

Marketing Promotions Analyst

• Sep 2019 - May 2021

Digital Marketing Project Manager

• Jul 2018 - Sep 2019

- Responsible for fulfillment and project management of all designated digital campaigns. - Facilitates delivery, tracking and billing of each campaign to ensure that digital deliverables meet client expectations. - Manages in-house social media and programmatic display campaigns – optimize campaigns as needed to improve performance. - Analyzes and communicates campaign performance to clients on a weekly basis; makes digital recommendations based on findings. - Responsible for fulfillment and project management of all designated digital campaigns. - Facilitates delivery, tracking and billing of each campaign to ensure that digital deliverables meet client expectations. - Manages in-house social media and programmatic display campaigns – optimize campaigns as needed to improve performance. - Analyzes and communicates campaign performance to clients on a weekly basis; makes digital recommendations based on findings.

Marketing & Public Relations Coordinator

• Jul 2017 - Jul 2018

- Created original, captivating social media content for the resort’s Instagram, Facebook and Twitter and interacted with users on each social media channel on a daily basis. - Engaged with constituents on TripAdvisor and other online review channels. - Built promotional email campaigns highlighting resort offerings that were deployed to local guests. - Tracked performance data of each email campaign and social media post to analyze its impact on the resort’s success. - Worked with the Director of Public Relations and Director of Marketing to generate awareness of the resort through engaging collateral, print advertising, special events and promotions. Show less

Senior Digital Strategy Coordinator

• Jun 2017 - Jul 2017

Digital Strategy Coordinator

• May 2016 - May 2017

- Was responsible for building and monitoring all display campaigns for a client list of luxury hotels and resorts nationally and globally.- Used multiple demand-side platforms to adjust and optimize display campaigns to reflect the goals of clients.- Conducted research and analyzed market data to identify trends and opportunities; constructed fully integrated media plans for clients based on these findings.- Created detailed advertising reports showcasing paid search, display and social media campaign performance and evaluate these reports based on campaign specific KPIs. - Communicated campaign performance and insights through organized presentations to clients on a monthly basis.- Generated and maintained partnerships with third party vendors in order to execute custom placement media buys. Show less

Digital Marketing Intern

• Jan 2016 - May 2016

- Managed multiple brands on Facebook, Twitter, and Instagram. - Curated content and responses for social media clients in a creative and engaging manner. - Managed customer expectations and negative reviews. - Managed multiple brands on Facebook, Twitter, and Instagram. - Curated content and responses for social media clients in a creative and engaging manner. - Managed customer expectations and negative reviews.

College Ambassador

• Oct 2015 - Dec 2015

- Placed 2nd among eight universities in the 2015 Ford College Ambassador Challenge. - Participated in 3 marketing, branding and advertising challenges as part of the Florida State University team. - Acted as a Ford Motor Company ambassador on Florida State University's campus and promoted company products and ideals using social media. - Organized and hosted "Drive for a Difference," a charity event sponsored by Ford on Florida State's campus. - Placed 2nd among eight universities in the 2015 Ford College Ambassador Challenge. - Participated in 3 marketing, branding and advertising challenges as part of the Florida State University team. - Acted as a Ford Motor Company ambassador on Florida State University's campus and promoted company products and ideals using social media. - Organized and hosted "Drive for a Difference," a charity event sponsored by Ford on Florida State's campus.

Marketing Intern

• Oct 2014 - Dec 2015

- Conducts marketing surveys via telephone and email, records and analyzes results. - Assists in creating print advertisements for local publications. - Utilizes Survey Monkey in order to assess the achievements made by the marketing department. - Responsible for updates made to the company's Facebook, Twitter and Blog. - Conducts marketing surveys via telephone and email, records and analyzes results. - Assists in creating print advertisements for local publications. - Utilizes Survey Monkey in order to assess the achievements made by the marketing department. - Responsible for updates made to the company's Facebook, Twitter and Blog.

Marketing Intern

• May 2013 - Aug 2013

- Updated Facebook page and other social media outlets with recent company and industry developments. - Utilized Google Analytics to examine the success of social media vehicles. - Analyzed, corrected and approved radio invoices for payment. - Updated Facebook page and other social media outlets with recent company and industry developments. - Utilized Google Analytics to examine the success of social media vehicles. - Analyzed, corrected and approved radio invoices for payment.