Jessica Stanton

Campaign Solutions Analyst at Digilant
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency

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Credentials

  • MediaMath Academy | Campaign Setup in TerminalOne
    MediaMath
    Oct, 2021
    - Nov, 2024
  • Sizmek DSP Accreditation
    Sizmek

Experience

  • Digilant
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Campaign Solutions Analyst
      • Oct 2021 - Present

      • Provides expertise on campaign performance, optimization and programmatic strategy across each platform. • Supports partner relationship management, development and communication. • Responsible for campaign management, optimization, reporting and budget allocation for owned accounts. • Develops custom solutions to improve performance and workflow for clients. • Supports Sales in new business efforts by demonstrating platforms and answering RFPs. • Work with the Digital media teams to develop measurement action plans for online media campaigns. • Deliver tracking analysis and reports to support client campaigns and programs, creative and recommended solutions. • Ability to develop tracking and reporting requirements, particularly web analytics. • Ability to contribute to increasing the level of innovation in data, analytics and CRM.

  • Zeta Global
    • United States
    • Marketing Services
    • 700 & Above Employee
    • Account Manager
      • May 2019 - Sep 2021

      • Manage the delivery of scoped services for clients, coordinating efforts across the internal operational teams (client solutions, analytics, operations, and implementation) ensuring timeliness and quality at each step. • Assist sales and senior management in the scoping of solutions for clients resulting in programs, which support the client’s business objectives and position the relationship for success. • Lead client calls and communications including the development of client-facing materials including proposals, presentation deliverables, strategic points of view, status reports, and requirements documents. Ensure and manage to outcomes and follow-ups. • Review and ensure the quality and delivery of operational responsibilities including delivery of reports, communication of campaign and/or analytic changes.

  • Sizmek by Amazon
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Customer Success Coordinator
      • Jan 2018 - Apr 2019

      - Manage a mixed base of clients providing various levels of service. - Introduce the Sizmek platform to new clients through training sessions designed to educate the user on Sizmek products, features and best practices. - Monitor the set-up and implementation of campaigns for clients who use the Sizmek platform and provide daily phone and email support on technical and non-technical issues. - Execute programmatic campaigns, focusing on trading inside the DSP including set-up, optimizations, reporting and analytics. - Execute Sizmek processes properly to ensure successful campaign launches. - Conduct new and existing client refresher courses to continue the user education process. - Troubleshoot and problem-solve common campaign technical, process and client issues. - Maintain strong communication with clients and internal team members to keep everyone informed of campaign status, scope or timeline changes and manage client expectations. - Maintain good relationship with other internal departments, provide weekly status updates on accounts and notify the sales team when there are additional business opportunities. - Properly monitor campaign performance against client’s objectives, making optimization recommendations as necessary. - Pinpoint up-selling opportunities and work directly with local sales teams to drive incremental revenue.

  • Rocket Fuel Inc.
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Operations Analyst
      • Aug 2015 - 2017

      • Leading a Data Onboarding team in transferring offline data to an online environment for Marketing needs • Develop problem solutions by describing requirements in a work-flowchart and diagram; studying system capabilities; analyzing alternative solutions; preparing system specifications • Maintain quality service by establishing and enforcing organization standards • Work with other groups to analyze and document technical requirements for new features/capabilities • Leading a Data Onboarding team in transferring offline data to an online environment for Marketing needs • Develop problem solutions by describing requirements in a work-flowchart and diagram; studying system capabilities; analyzing alternative solutions; preparing system specifications • Maintain quality service by establishing and enforcing organization standards • Work with other groups to analyze and document technical requirements for new features/capabilities

  • WORLD BASEBALL ACADEMY INC
    • Fort Wayne, Indiana Area
    • Graphic Design Internship
      • Aug 2014 - Dec 2014

      Responsible for creative design work pertaining to a multitude of marketing projects associated with the World Baseball Academy. Worked independently on a variety of projects that include the development of: T-Shirt Layout designs Camp/Clinic Poster designs International outreach materials Capital Campaign marketing materials Video Editing/Photography Needed to have a familiarity with a range of design software and have the ability to work onsite at the World Baseball Academy headquarters.

Education

  • Indiana Institute of Technology
    Bachelor's Degree, Digital Graphics and Design
    2010 - 2014
  • East Lansing High School
    High School, General Studies
    2007 - 2010

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