Jessica Shields
Owner at Health and Fitness Activations- Claim this Profile
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Spanish -
Topline Score
Bio
Jenelle Thompson
I love working for Jessica. She is very professional as well as pleasant. She is very knowledgeable in her field. She has a great report with her clients as well as staff which makes her a wonderful manager to work for.
Danielle Benham
Jessica was a terrific manager for the promotional work she guided me through. She was extremely flexible and was able to accommodate a personal interview with me halfway across the country. I was definitely excited to work with her because she was upbeat about the job, pleasant beyond any will or expectation, and she gave me the impression that she was a friend. I'd consider it an honor to be allowed the opportunity to work with her again in the future!
Jenelle Thompson
I love working for Jessica. She is very professional as well as pleasant. She is very knowledgeable in her field. She has a great report with her clients as well as staff which makes her a wonderful manager to work for.
Danielle Benham
Jessica was a terrific manager for the promotional work she guided me through. She was extremely flexible and was able to accommodate a personal interview with me halfway across the country. I was definitely excited to work with her because she was upbeat about the job, pleasant beyond any will or expectation, and she gave me the impression that she was a friend. I'd consider it an honor to be allowed the opportunity to work with her again in the future!
Jenelle Thompson
I love working for Jessica. She is very professional as well as pleasant. She is very knowledgeable in her field. She has a great report with her clients as well as staff which makes her a wonderful manager to work for.
Danielle Benham
Jessica was a terrific manager for the promotional work she guided me through. She was extremely flexible and was able to accommodate a personal interview with me halfway across the country. I was definitely excited to work with her because she was upbeat about the job, pleasant beyond any will or expectation, and she gave me the impression that she was a friend. I'd consider it an honor to be allowed the opportunity to work with her again in the future!
Jenelle Thompson
I love working for Jessica. She is very professional as well as pleasant. She is very knowledgeable in her field. She has a great report with her clients as well as staff which makes her a wonderful manager to work for.
Danielle Benham
Jessica was a terrific manager for the promotional work she guided me through. She was extremely flexible and was able to accommodate a personal interview with me halfway across the country. I was definitely excited to work with her because she was upbeat about the job, pleasant beyond any will or expectation, and she gave me the impression that she was a friend. I'd consider it an honor to be allowed the opportunity to work with her again in the future!
Credentials
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Leading Productive One-on-One Meetings
Lynda.comSep, 2016- Nov, 2024 -
Public Speaking Fundamentals
Lynda.comSep, 2016- Nov, 2024
Experience
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Health and Fitness Activations
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United States
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Advertising Services
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1 - 100 Employee
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Owner
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May 2012 - Present
• Connect brands with target consumers via creative & engaging experiential marketing programs • Create experiential marketing events that embody the brands' personality and deliver target objectives • Provide top-quality staff for events nationwide • Connect brands with target consumers via creative & engaging experiential marketing programs • Create experiential marketing events that embody the brands' personality and deliver target objectives • Provide top-quality staff for events nationwide
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beCAUSE minded
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United States
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Manufacturing
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1 - 100 Employee
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Founder
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Aug 2020 - Present
• Curate and design best in class gift boxes that make a lasting impact on people and the planet • Build relationships with suppliers around the world • Cast vision & create a strategic plan for making the vision a reality. • Manage a team of rock stars • Curate and design best in class gift boxes that make a lasting impact on people and the planet • Build relationships with suppliers around the world • Cast vision & create a strategic plan for making the vision a reality. • Manage a team of rock stars
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Vega
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Canada
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Health, Wellness & Fitness
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200 - 300 Employee
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Key Account Manager
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Dec 2014 - May 2019
• Increased POS sales by 12-24% per account in last 12 months of position. • Opened new FDM chains. • Created and executed promotional plans to increase sales at key retailers. • Managed trade spend budget within corporate guidelines. • Secured new placements for innovation. • Provided category insights to corporate buyers. • Completed monthly forecasting, often within a 5% margin. • Worked closely with cross-functional teams such as finance, operations and innovation. • Served on demo advisory panel, which created company-wide direction on how to get the highest ROI on demos and events. Austin Account Manager December 2014 - February 2018 • Grew Vega sales at 43 Austin area accounts • Managed relationships with retail managers and staff • Secured additional on and off-shelf space for Vega products • Merchandised accounts with POS • Managed demo program, supporting key accounts • Conducted staff education on various Vega products • Completed monthly and quarterly reports Show less
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Activate Consulting
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Austin, TX
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Strategic Marketing Director
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May 2011 - Jul 2013
Jamba Juice • Helped client launch sponsorship activation for Rock 'n' Roll Marathon series • Make recommendations to client to assist them in maximizing sponsorship investment. • Manage all deadlines for client • Work with Race Organizers to ensure all contractual obligations are fulfilled by both parties. • Recap each event for client P.F. Chang's • Work with client to create marketing strategy associated with Rock 'n' roll Marathon Series sponsorship • Create Social Media marketing plan associated with sponsorship • Manage all aspects of on-site P.F. Chang's activation at select Rock 'n' Roll Marathon events • Manage deadlines for multiple events via Google Docs • Work with race directors to ensure maximum exposure for client • Recap each event for client Crohn's and Colitis Foundation • Transform creative marketing concepts into a executable strategies, focusing on Team Challenge, CCFA's endurance training and fundraising team • Innovate new ideas to increase brand awareness • Assist in on-site activation • Source booth elements and POS items Show less
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Mosaic North America
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United States
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Advertising Services
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700 & Above Employee
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South Texas Market Manager
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Jan 2012 - May 2012
• Assisted in launching Skyy/Campari promotional program under Mosaic • Managed promotional marketing program for Campari/Skyy Spirits brand in the highest volume markets (in terms of numbers of promotions) in the country • Hired and trained over 50 promotional models during program launch • Scheduled and managed up to 280 events per month • Worked and communicated weekly with Skyy sales representatives and distributors to increase sales in target accounts • Created weekly and monthly reports for client in PowerPoint and Excel • Assisted in creating training manuals for promotional specialists Show less
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LeadDog Marketing Group
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United States
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Marketing and Advertising
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1 - 100 Employee
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Field Marketing Tour Manager
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May 2009 - Nov 2011
Tour Manager – Nissan Account • Managed Nissan promotion at Rock ‘n Roll Marathons, Livestrong Cycling events and other sporting events nationwide. • Set up 40’x40’ footprint and worked out logistics including signage, alterations due to weather, and car placement. • Trained and managed 14-20 locally-hired Brand Ambassadors. • Worked with event organizers to ensure maximum exposure through announcements, placement of signage, etc. • Provided a recap of each event for client. Central Texas Market Manager – Stonyfield Organic Yogurt Account • Planned and executed all zero waste sampling events in Austin and San Antonio Markets for one-month full-time activation focused on increasing sales in Central Texas. • Recruited and trained 20 local Brand Ambassadors. • Executed sampling events targeting local athletes at both organized and informal sporting events. • Received accolades for insightful event reports. Tour Manager - Vespa/Sprint Green on the Go Tour • Executed all aspects of 30' x 30' activation in six cities nationwide for Sprint and Vespa, promoting these companies' green initiatives. • Put together activation calendar. • Negotiated venue fees. • Trained all on-site staff. • Solved any issues that arose on-site. Show less
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TEAM Enterprises
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United States
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Advertising Services
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700 & Above Employee
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Regional Director
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Aug 2009 - Sep 2011
• Managed promotional marketing program for Campari/Skyy Spirits brand • Worked and communicated weekly with Skyy sales representatives and distributors to increase sales in target accounts • Trained and managed 13 local market managers across five states • Created weekly and monthly reports for client in PowerPoint and Excel • Assisted in creating training manuals for local managers and promotional specialists • Managed promotional marketing program for Campari/Skyy Spirits brand • Worked and communicated weekly with Skyy sales representatives and distributors to increase sales in target accounts • Trained and managed 13 local market managers across five states • Created weekly and monthly reports for client in PowerPoint and Excel • Assisted in creating training manuals for local managers and promotional specialists
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TouchTunes
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United States
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Entertainment Providers
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100 - 200 Employee
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Regional Manager - Barfly
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Oct 2008 - Aug 2009
• Sold a new digital-advertising device to top volume bars and restaurants in the DFW area • Worked with distributors and coin operators to secure new placements. • Maintained accounts by updating messages weekly and performing service calls • Submitted weekly and monthly reports tracking sales and promotions • Sold a new digital-advertising device to top volume bars and restaurants in the DFW area • Worked with distributors and coin operators to secure new placements. • Maintained accounts by updating messages weekly and performing service calls • Submitted weekly and monthly reports tracking sales and promotions
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Field Manager
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2007 - 2008
• Managed all promotional marketing activity in the Dallas/Fort Worth area • Sought out and maintained relationships with influencers in the area including coaches, MCs, bike shop owners and employees. • Scheduled and executed at least 12 events per month, including sampling at local triathlons, cycling competitions and other endurance sporting events. • Managed all promotional marketing activity in the Dallas/Fort Worth area • Sought out and maintained relationships with influencers in the area including coaches, MCs, bike shop owners and employees. • Scheduled and executed at least 12 events per month, including sampling at local triathlons, cycling competitions and other endurance sporting events.
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WFLA
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Reporter/Producer
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Nov 2005 - Jan 2007
• Innovate and investigate news stories each day. • Present stories on-air at 5, 6, and 10pm newscasts. • Produce four 30-minute broadcasts each week. • Build and maintain sources • Write and present two minute cut-ins for Spanish Speaking station. • Innovate and investigate news stories each day. • Present stories on-air at 5, 6, and 10pm newscasts. • Produce four 30-minute broadcasts each week. • Build and maintain sources • Write and present two minute cut-ins for Spanish Speaking station.
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Education
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2000 - 2004
UCLA
BA, Mass Communications & Spanish Literature
Community
