Experience

IEX

• United States
• Financial Services
• 100 - 200 Employee

• Marketing Operations and Analytics

  • Oct 2022 - Present

  New York City Metropolitan Area My job is to ensure that our fast moving marketing team stays organized, measures its success, and gets what it needs to succeed. I oversee marketing operating and analytics across IEX’s four rapidly growing and evolving businesses, which includes: — Managing program spend and budget — Aligning the team on KPIs, translating program outcomes to MROI (marketing return on investment) and driving conversations around how we can expand, improve and optimize — Building and overseeing our… Show more My job is to ensure that our fast moving marketing team stays organized, measures its success, and gets what it needs to succeed. I oversee marketing operating and analytics across IEX’s four rapidly growing and evolving businesses, which includes: — Managing program spend and budget — Aligning the team on KPIs, translating program outcomes to MROI (marketing return on investment) and driving conversations around how we can expand, improve and optimize — Building and overseeing our infrastructure (e.g the website and CMS) — Enforcing team processes and operational rigor (this ranges from the basics, like managing our meetings and Monday.com boards, to the heftier, like synthesizing disparate marketing tactics across the team into single cohesive marketing strategies) — Managing creative resources and engineering resources and ensuring they deliver results for my teammates’ programs — Driving special projects wherever and whenever the business needs, whether that’s creating a pitch deck for a brand new business idea that’s still in POC phase, or developing creative assets for an integrated marketing campaign

• Product Marketing Manager

  • Jul 2019 - Sep 2022

  New York, New York Manages product marketing initiatives for IEX Cloud, a financial data delivery platform within IEX Group. Develops and leads execution on the IEX Cloud integrated marketing plan, including all product launch communication, content and blog strategy, website copy and SEO, paid search, event and webinar planning, and user activation campaigns. Conduct user research and surveys; serves as team expert on the IEX Cloud customer. Oversees marketing analytics and sets team marketing… Show more Manages product marketing initiatives for IEX Cloud, a financial data delivery platform within IEX Group. Develops and leads execution on the IEX Cloud integrated marketing plan, including all product launch communication, content and blog strategy, website copy and SEO, paid search, event and webinar planning, and user activation campaigns. Conduct user research and surveys; serves as team expert on the IEX Cloud customer. Oversees marketing analytics and sets team marketing KPIs surrounding acquisition, activation, engagement and retention - enabling the business to measure its success and iterate.



Mixpanel

• United States
• Software Development
• 300 - 400 Employee

• Customer Success Manager

  • Dec 2017 - Jun 2019

  Greater New York City Area Advises customers from a wide range of verticals (SaaS, E-commerce, Fintech, etc.) on their web and mobile analytics strategy by consulting for Product Managers, Marketers, C-Suite Executives, and end users. Manages the customer life-cycle, from implementation to optimization to renewal.

• Support Engineer

  • Nov 2016 - Dec 2017

  San Francisco Bay Area Educated and supported customers - from end users to CEOs - on Mixpanel best practices for product analytics. Debugged technical issues surrounding Mixpanel UI and APIs; wrote database queries for advanced reporting.



Social Sciences University of Ankara

• Türkiye
• Higher Education
• 100 - 200 Employee

• Research Assistant

  • Nov 2015 - Jun 2016

  Ankara, Turkey Coauthors quantitative research on the determinants of feminist Blueprint policies. Drafts, reviews, and edits quantitative and qualitative social science research literature for the department. Conducts strategic planning research under the director for social research methods.



The Turkish Fulbright Commission

• Türkiye
• Higher Education
• 1 - 100 Employee

• Fulbright Program | Yildirim Beyazit University

  • Sep 2015 - Jun 2016

  Ankara, Turkey Instructs English preparatory courses for university students in the nation-wide Hazirlik Program; coordinates and leads speaking club activities for students. Leads, designs, and prepares online English courses for professionals and educators across Turkey in a wide range of ESOL topics. Manages the university’s English Learning Center Blog. Develops English language proficiency materials.



The Linden Centre

• China
• Hospitality
• 1 - 100 Employee

• Intern Team Lead

  • May 2014 - Aug 2014

  Dali, China Managed Chinese and American interns in a bilingual and bicultural fashion, while directing and executing numerous diverse projects simultaneously. These projects included market research for global branding, coordinating and hosting special events for international guests, researching local Yunnan history, formulating and establishing a new baby-sitting program, developing and distributing English language materials for staff, authoring pieces for advertisements and the company… Show more Managed Chinese and American interns in a bilingual and bicultural fashion, while directing and executing numerous diverse projects simultaneously. These projects included market research for global branding, coordinating and hosting special events for international guests, researching local Yunnan history, formulating and establishing a new baby-sitting program, developing and distributing English language materials for staff, authoring pieces for advertisements and the company newsletter, personally drafting and building a company info board outside the building, constructing map and guide materials for guests, and drafting recipes of local cuisine. Show less



University of Michigan

• United States
• Higher Education
• 700 & Above Employee

• Research Assistant for the Evolutionary Biology and Ecology Department

  • Oct 2011 - May 2012

  Ann Arbor, MI Conducted pilot study on the relationship between Monarch butterfly wings and cardenolide content. Used TPS morphometric software to digitize and quantify Monarch Butterfly wing shapes. Managed laboratory specimens.