Jessica Ronzo
Head of Brand Marketing at Hashtag Me Social- Claim this Profile
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Topline Score
Bio
Credentials
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Google Ads Search Certification
Google Digital Academy (Skillshop)Sep, 2022- Nov, 2024 -
Google My Business Award
GoogleJan, 2022- Nov, 2024 -
Google Ads Display Certification
Google AdsJan, 2022- Nov, 2024
Experience
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Hashtag Me Social
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United States
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Advertising Services
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1 - 100 Employee
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Head of Brand Marketing
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2019 - Present
Boutique consultancy helping small business owners make big impacts through digital marketing and brand engagement • Act as the company brand voice, owning the strategy and creative direction of multi-channel campaigns across social media, influencer marketing, experiential, email and content marketing, video, public relations, digital advertising, and print. • Manage a diverse team of 30+ creatives, effectively pairing staff strengths with project types to optimize client… Show more Boutique consultancy helping small business owners make big impacts through digital marketing and brand engagement • Act as the company brand voice, owning the strategy and creative direction of multi-channel campaigns across social media, influencer marketing, experiential, email and content marketing, video, public relations, digital advertising, and print. • Manage a diverse team of 30+ creatives, effectively pairing staff strengths with project types to optimize client satisfaction while delegating assignments for 100+ accounts. • Play a key role in supporting clients’ abilities to establish unique brand identities in the market, advising on logo design and placement, naming, brand guidelines and positioning, imagery selection, video-based social media strategies, experiential activations, and environmental design. • Manage content calendars and campaign performance across Facebook, Instagram, Google, TikTok, YouTube, and LinkedIn, monitoring analytics (reach, impressions, clicks, etc.) to identify best-performing content, optimize campaigns based on insights, and expand client offerings. • Perform industry research to create client-specific strategies, leveraging insights on competitors, target audiences, media spends, and emerging trends to build brand awareness. • Spearheaded the creation of a new research and development team to hone in on and prioritize the insights, data, and KPIs of the target demographic, resulting in enhanced collaboration, streamlined workflows, increased client satisfaction, and optimized brand messaging. • Lead project management efforts to organize and motivate cross-functional teams, documenting timelines, milestones, and deliverables that have yielded 6-figure profitability. • Showcase versatile content creation skills to deliver high-quality, engaging articles, blogs, website copy, and email/SMS content that drive marketing initiatives and boost audience engagement. Show less Boutique consultancy helping small business owners make big impacts through digital marketing and brand engagement • Act as the company brand voice, owning the strategy and creative direction of multi-channel campaigns across social media, influencer marketing, experiential, email and content marketing, video, public relations, digital advertising, and print. • Manage a diverse team of 30+ creatives, effectively pairing staff strengths with project types to optimize client… Show more Boutique consultancy helping small business owners make big impacts through digital marketing and brand engagement • Act as the company brand voice, owning the strategy and creative direction of multi-channel campaigns across social media, influencer marketing, experiential, email and content marketing, video, public relations, digital advertising, and print. • Manage a diverse team of 30+ creatives, effectively pairing staff strengths with project types to optimize client satisfaction while delegating assignments for 100+ accounts. • Play a key role in supporting clients’ abilities to establish unique brand identities in the market, advising on logo design and placement, naming, brand guidelines and positioning, imagery selection, video-based social media strategies, experiential activations, and environmental design. • Manage content calendars and campaign performance across Facebook, Instagram, Google, TikTok, YouTube, and LinkedIn, monitoring analytics (reach, impressions, clicks, etc.) to identify best-performing content, optimize campaigns based on insights, and expand client offerings. • Perform industry research to create client-specific strategies, leveraging insights on competitors, target audiences, media spends, and emerging trends to build brand awareness. • Spearheaded the creation of a new research and development team to hone in on and prioritize the insights, data, and KPIs of the target demographic, resulting in enhanced collaboration, streamlined workflows, increased client satisfaction, and optimized brand messaging. • Lead project management efforts to organize and motivate cross-functional teams, documenting timelines, milestones, and deliverables that have yielded 6-figure profitability. • Showcase versatile content creation skills to deliver high-quality, engaging articles, blogs, website copy, and email/SMS content that drive marketing initiatives and boost audience engagement. Show less
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Stroll Essex Fells
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Essex Fells, New Jersey, United States
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Brand Marketing Manager
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2014 - Present
Local publication highlighting high-net-worth communities in Essex Fells, New Jersey • Achieved a robust brand presence on social media platforms, driving consistent quarterly increases of 30% in organic reach on Instagram alone. • Implemented a compelling monthly content calendar that artfully integrated viable stakeholders, generating remarkable brand promotion outcomes while solidifying a genuine commitment to community-driven brand initiatives. • Fostered collaborations and… Show more Local publication highlighting high-net-worth communities in Essex Fells, New Jersey • Achieved a robust brand presence on social media platforms, driving consistent quarterly increases of 30% in organic reach on Instagram alone. • Implemented a compelling monthly content calendar that artfully integrated viable stakeholders, generating remarkable brand promotion outcomes while solidifying a genuine commitment to community-driven brand initiatives. • Fostered collaborations and strategic partnerships with influencers to increase brand awareness, credibility, and engagement with the target audience. • Leveraged an innovative SMS system to connect with consumers on a deeper level, collecting feedback that drove a 70% increase in overall engagement. • Conducted interviews with residents and clients, repurposing testimonials and feedback for print, digital, and social media promotional collateral. Show less Local publication highlighting high-net-worth communities in Essex Fells, New Jersey • Achieved a robust brand presence on social media platforms, driving consistent quarterly increases of 30% in organic reach on Instagram alone. • Implemented a compelling monthly content calendar that artfully integrated viable stakeholders, generating remarkable brand promotion outcomes while solidifying a genuine commitment to community-driven brand initiatives. • Fostered collaborations and… Show more Local publication highlighting high-net-worth communities in Essex Fells, New Jersey • Achieved a robust brand presence on social media platforms, driving consistent quarterly increases of 30% in organic reach on Instagram alone. • Implemented a compelling monthly content calendar that artfully integrated viable stakeholders, generating remarkable brand promotion outcomes while solidifying a genuine commitment to community-driven brand initiatives. • Fostered collaborations and strategic partnerships with influencers to increase brand awareness, credibility, and engagement with the target audience. • Leveraged an innovative SMS system to connect with consumers on a deeper level, collecting feedback that drove a 70% increase in overall engagement. • Conducted interviews with residents and clients, repurposing testimonials and feedback for print, digital, and social media promotional collateral. Show less
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Marketing Manager
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2012 - 2017
Worked with clients across diverse sectors (small businesses, women-owned brands, and non-profit organizations) to establish and enhance brand presence • Coached a female-owned baking business on branding (logo and guideline development) and marketing strategies (print collateral and social media product placement), which led to a variety of wins (average increases of 30% in sales year over year and continuous surges in new business). • Guided a local fashion business to prominence… Show more Worked with clients across diverse sectors (small businesses, women-owned brands, and non-profit organizations) to establish and enhance brand presence • Coached a female-owned baking business on branding (logo and guideline development) and marketing strategies (print collateral and social media product placement), which led to a variety of wins (average increases of 30% in sales year over year and continuous surges in new business). • Guided a local fashion business to prominence and online visibility by optimizing all social media accounts, revamping copy and content strategy, and improving product marketing. • Advised a non-profit organization on comprehensive marketing strategies spanning across branding, digital and print media, event-based initiatives, and web copy. Show less Worked with clients across diverse sectors (small businesses, women-owned brands, and non-profit organizations) to establish and enhance brand presence • Coached a female-owned baking business on branding (logo and guideline development) and marketing strategies (print collateral and social media product placement), which led to a variety of wins (average increases of 30% in sales year over year and continuous surges in new business). • Guided a local fashion business to prominence… Show more Worked with clients across diverse sectors (small businesses, women-owned brands, and non-profit organizations) to establish and enhance brand presence • Coached a female-owned baking business on branding (logo and guideline development) and marketing strategies (print collateral and social media product placement), which led to a variety of wins (average increases of 30% in sales year over year and continuous surges in new business). • Guided a local fashion business to prominence and online visibility by optimizing all social media accounts, revamping copy and content strategy, and improving product marketing. • Advised a non-profit organization on comprehensive marketing strategies spanning across branding, digital and print media, event-based initiatives, and web copy. Show less
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U.S. Department of Veterans Affairs
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United States
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Government Administration
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700 & Above Employee
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Project Manager
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2011 - 2011
Reporting to the Head of Purchasing, responsible for procurement of equipment, supplies, and services (including furniture, medical and office supplies, electrical services), in compliance with Federal Acquisition Regulations (FA); VA Acquisition Regulations, and agency policies. Successfully executed all negotiations within Budget and designated timeframe. • Performed contract reviews of requests for supplies, to determine appropriate strategy. • Conducted market research;… Show more Reporting to the Head of Purchasing, responsible for procurement of equipment, supplies, and services (including furniture, medical and office supplies, electrical services), in compliance with Federal Acquisition Regulations (FA); VA Acquisition Regulations, and agency policies. Successfully executed all negotiations within Budget and designated timeframe. • Performed contract reviews of requests for supplies, to determine appropriate strategy. • Conducted market research; reviewed specifications; assessed for competitive bidding. • Negotiated bidding and purchasing; awarded purchase orders and contracts for open-market and Federal Supply Schedule (FSS) procurements. • Assessed supplier performance for renewal of future contracts; performed pre and post award functions, including: cost analysis; negotiation, termination memoranda, and acquisition milestone plans • Communicated with suppliers to ensure timely receipt of purchase orders and compliance of contracts. • Coordinated with the Small Business Administration (SBA) for Certificates of Competencies (COC’s). • Prepared documentation and memoranda with details of negotiations using appropriate contract writing systems. Application Experience: VISTA, IFCAP, FPDS, eCMS Show less Reporting to the Head of Purchasing, responsible for procurement of equipment, supplies, and services (including furniture, medical and office supplies, electrical services), in compliance with Federal Acquisition Regulations (FA); VA Acquisition Regulations, and agency policies. Successfully executed all negotiations within Budget and designated timeframe. • Performed contract reviews of requests for supplies, to determine appropriate strategy. • Conducted market research;… Show more Reporting to the Head of Purchasing, responsible for procurement of equipment, supplies, and services (including furniture, medical and office supplies, electrical services), in compliance with Federal Acquisition Regulations (FA); VA Acquisition Regulations, and agency policies. Successfully executed all negotiations within Budget and designated timeframe. • Performed contract reviews of requests for supplies, to determine appropriate strategy. • Conducted market research; reviewed specifications; assessed for competitive bidding. • Negotiated bidding and purchasing; awarded purchase orders and contracts for open-market and Federal Supply Schedule (FSS) procurements. • Assessed supplier performance for renewal of future contracts; performed pre and post award functions, including: cost analysis; negotiation, termination memoranda, and acquisition milestone plans • Communicated with suppliers to ensure timely receipt of purchase orders and compliance of contracts. • Coordinated with the Small Business Administration (SBA) for Certificates of Competencies (COC’s). • Prepared documentation and memoranda with details of negotiations using appropriate contract writing systems. Application Experience: VISTA, IFCAP, FPDS, eCMS Show less
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Almstead Tree, Shrub & Lawn Care Company
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United States
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Environmental Services
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1 - 100 Employee
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Marketing Manager
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2005 - 2011
Family-owned enterprise established 35+ years ago, specializing in holistic environmental management solutions • Launched in-depth market research (surveys, trend mapping, social listening, data analysis) for home maintenance clients to contextually inform the creation of 360 marketing campaigns. • Created engaging copy, based on a strong understanding of the brand voice, across website content, social media posts, email campaigns, and print collateral, generating a 20% increase in… Show more Family-owned enterprise established 35+ years ago, specializing in holistic environmental management solutions • Launched in-depth market research (surveys, trend mapping, social listening, data analysis) for home maintenance clients to contextually inform the creation of 360 marketing campaigns. • Created engaging copy, based on a strong understanding of the brand voice, across website content, social media posts, email campaigns, and print collateral, generating a 20% increase in new clients during Q2. • Worked with internal and third party Marketing and PR teams on an event-based activation promoting Earth Day, educating children on environmental sustainability and tree planting while heightening community engagement and brand recognition. • Strategized on holiday gifting options for corporate clients, tying in the brand message to each component to create memorable, long-lasting experiences. Show less Family-owned enterprise established 35+ years ago, specializing in holistic environmental management solutions • Launched in-depth market research (surveys, trend mapping, social listening, data analysis) for home maintenance clients to contextually inform the creation of 360 marketing campaigns. • Created engaging copy, based on a strong understanding of the brand voice, across website content, social media posts, email campaigns, and print collateral, generating a 20% increase in… Show more Family-owned enterprise established 35+ years ago, specializing in holistic environmental management solutions • Launched in-depth market research (surveys, trend mapping, social listening, data analysis) for home maintenance clients to contextually inform the creation of 360 marketing campaigns. • Created engaging copy, based on a strong understanding of the brand voice, across website content, social media posts, email campaigns, and print collateral, generating a 20% increase in new clients during Q2. • Worked with internal and third party Marketing and PR teams on an event-based activation promoting Earth Day, educating children on environmental sustainability and tree planting while heightening community engagement and brand recognition. • Strategized on holiday gifting options for corporate clients, tying in the brand message to each component to create memorable, long-lasting experiences. Show less
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Education
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2007 - 2009
Berkeley College
Bachelor, Marketing -
2004 - 2007
Westchester Community College
Associate of Arts and Sciences (A.A.S.), Legal Assistant/Paralegal
Community
