Experience

Various online and print publications

• Writing and Editing
• 200 - 300 Employee

• Freelance Writer and Editor

  • Jan 2001 - Present



The London Evening Standard

• London, United Kingdom

• Shopping Editor

  • Nov 2017 - Sep 2021



Havwoods

• United Kingdom
• Construction
• 100 - 200 Employee

• Showroom and Marketing Manager

  • 2016 - 2017



The Reclaimed Flooring Company

• United Kingdom
• Wholesale Building Materials
• 1 - 100 Employee

• Showroom Manager/copywriter

  • 2013 - 2016

  Providing all copy for online and printed material including the original naming and grouping of company products and trade show material both within the UK and internationally. This role led me to the position of showroom manager responsible for maintaining and fostering client relationships as well as project management. Managerial duties combined with strong creative input shaped this position into an unconventional role that allowed me to provide support across many sectors. Providing all copy for online and printed material including the original naming and grouping of company products and trade show material both within the UK and internationally. This role led me to the position of showroom manager responsible for maintaining and fostering client relationships as well as project management. Managerial duties combined with strong creative input shaped this position into an unconventional role that allowed me to provide support across many sectors.



Indah Clothing

• Greater Los Angeles Area

• Copywriter/operational manager

  • Oct 2008 - Oct 2013

  Responsible for all product descriptions, press releases and written content. Building a social media audience through original creative copy and strategy including contests, crowd-sourced voting applications, live photo shoots and viral videos. Responsible for all product descriptions, press releases and written content. Building a social media audience through original creative copy and strategy including contests, crowd-sourced voting applications, live photo shoots and viral videos.



Jeans.com

• Los Angeles

• Senior Copywriter

  • Jan 2006 - Sep 2008

  Writing, developing and editing content for designers, manufactures and e-commerce stores varying from press information to marketing bios, product descriptions and hang tags. I was tasked solely with the sourcing of 3rd party affiliates and maintaining partnerships with provable quarterly reports and data. I created the original SEO content and played a key role in driving web traffic from multiple areas within the fashion industry. Writing, developing and editing content for designers, manufactures and e-commerce stores varying from press information to marketing bios, product descriptions and hang tags. I was tasked solely with the sourcing of 3rd party affiliates and maintaining partnerships with provable quarterly reports and data. I created the original SEO content and played a key role in driving web traffic from multiple areas within the fashion industry.



Da-nang

• Design Services
• 1 - 100 Employee

• Freelance Copywriter

  • May 2007 - May 2008

  Responsible for product description, company bio and press release. Responsible for product description, company bio and press release.



Trovata

• Retail Apparel and Fashion
• 1 - 100 Employee

• Freelance Copywriter

  • May 2008 - 2008

  CFDA/Vogue Fashion Fund winners Trovata is an internationally recognised clothing line in part known for having a piece of creative fiction that goes along with each season. The story is printed on individual hang tags that unfold into a larger piece as well as a specific sentence that is chosen to be printed directly on the clothing. I had the honour of being the first writer outside of the original founder and creator to be asked to write a seasons story. CFDA/Vogue Fashion Fund winners Trovata is an internationally recognised clothing line in part known for having a piece of creative fiction that goes along with each season. The story is printed on individual hang tags that unfold into a larger piece as well as a specific sentence that is chosen to be printed directly on the clothing. I had the honour of being the first writer outside of the original founder and creator to be asked to write a seasons story.