Jessica Reed
Design Coordinator at Perch Staging- Claim this Profile
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Bio
Experience
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Perch Staging
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United States
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Design Services
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1 - 100 Employee
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Design Coordinator
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Aug 2021 - Present
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Design / Special Events
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Oct 2020 - Present
Event design and on-site assistance for the following companies: • Imprint Events Group • Laurel & Rose • Jaala & Co. • LP Creative Events • Ashley Sawtelle Photography Event design and on-site assistance for the following companies: • Imprint Events Group • Laurel & Rose • Jaala & Co. • LP Creative Events • Ashley Sawtelle Photography
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Eclectic Hive
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United States
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Design Services
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1 - 100 Employee
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Director of Sales
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Jan 2019 - Jul 2020
• Mentored design team to achieve $3,000,000 annual sales goal • Filtered and qualified all incoming leads • Created comprehensive visual proposals and budgets for each project • Tracked profitability for events ranging from $1,000 - $100,000+ • Collaborated with third party designers/fabricators to produce custom installations • Led creative meetings and conducted warehouse tours with clients • Traveled across Colorado, Utah and Wyoming to oversee each event • Managed… Show more • Mentored design team to achieve $3,000,000 annual sales goal • Filtered and qualified all incoming leads • Created comprehensive visual proposals and budgets for each project • Tracked profitability for events ranging from $1,000 - $100,000+ • Collaborated with third party designers/fabricators to produce custom installations • Led creative meetings and conducted warehouse tours with clients • Traveled across Colorado, Utah and Wyoming to oversee each event • Managed install crews ranging from 2-15 individuals • Responsible for company’s product sourcing and inventory direction • Managed event sponsorships for non-profits • Responsible for event billing and post-event follow-up with each client • Contributed to social media and content direction • Sourced and curated post-event and annual client gifts • Board member of Wedding Industry Professional Association (WIPA)
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Lead Designer
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Nov 2015 - Jan 2019
• Individually responsible for $1,000,000+ in off-premise sales • Filtered and qualified incoming leads • Created comprehensive visual proposals and budgets for each project • Tracked profitability for events ranging from $1,000 - $100,000+ • Collaborated with third party designers/fabricators to produce custom installations • Led creative meetings and conducted warehouse tours with clients • Traveled across Colorado, Utah and Wyoming to oversee each event • Managed… Show more • Individually responsible for $1,000,000+ in off-premise sales • Filtered and qualified incoming leads • Created comprehensive visual proposals and budgets for each project • Tracked profitability for events ranging from $1,000 - $100,000+ • Collaborated with third party designers/fabricators to produce custom installations • Led creative meetings and conducted warehouse tours with clients • Traveled across Colorado, Utah and Wyoming to oversee each event • Managed install crews ranging from 2-15 individuals • Responsible for company’s product sourcing and inventory direction • Managed event sponsorships for non-profits • Responsible for event billing and post-event follow-up with each client • Contributed to social media and content direction • Sourced and curated post-event and annual client gifts
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Epicurean Catering
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United States
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Hospitality
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1 - 100 Employee
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Event Designer
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Aug 2012 - Oct 2015
• Responsible for $800,000+ in sales for off-premise catering • Conducted cold-calling and other forms of lead generation • Prepared custom menus for 10-2000 guests tailored to each event’s theme and budget • Managed both front and back of house staff onsite at events • Created customized signage for food displays • Scheduled and styled client tastings and event mock-ups • Consulted with clients on space layout using CAD • Generated timelines and detailed schedules for all… Show more • Responsible for $800,000+ in sales for off-premise catering • Conducted cold-calling and other forms of lead generation • Prepared custom menus for 10-2000 guests tailored to each event’s theme and budget • Managed both front and back of house staff onsite at events • Created customized signage for food displays • Scheduled and styled client tastings and event mock-ups • Consulted with clients on space layout using CAD • Generated timelines and detailed schedules for all vendors and catering crew • Handled all event billing and post-event follow-up with each client • Provided design direction for seasonal menu photoshoots • Conceptualized fresh and innovative food displays for events • Contributed to social media and content direction • Curated annual client gift boxes Show less • Responsible for $800,000+ in sales for off-premise catering • Conducted cold-calling and other forms of lead generation • Prepared custom menus for 10-2000 guests tailored to each event’s theme and budget • Managed both front and back of house staff onsite at events • Created customized signage for food displays • Scheduled and styled client tastings and event mock-ups • Consulted with clients on space layout using CAD • Generated timelines and detailed schedules for all… Show more • Responsible for $800,000+ in sales for off-premise catering • Conducted cold-calling and other forms of lead generation • Prepared custom menus for 10-2000 guests tailored to each event’s theme and budget • Managed both front and back of house staff onsite at events • Created customized signage for food displays • Scheduled and styled client tastings and event mock-ups • Consulted with clients on space layout using CAD • Generated timelines and detailed schedules for all vendors and catering crew • Handled all event billing and post-event follow-up with each client • Provided design direction for seasonal menu photoshoots • Conceptualized fresh and innovative food displays for events • Contributed to social media and content direction • Curated annual client gift boxes Show less
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Zenaida Cellars
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United States
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Wine & Spirits
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1 - 100 Employee
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Direct Sales / Event Manager
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Jun 2004 - Feb 2012
• Managed all website, tasting room and wine club sales for winery operation with $500,000+ in annual sales • Represented winery for local and national consumer tastings • Designed and managed all on-site wine club events/weddings • Negotiated contracts with third party vendors for internal events • Coordinated all steps associated with a company rebrand • Provided interior design services for property’s guest suites • Managed small hospitality staff included hiring… Show more • Managed all website, tasting room and wine club sales for winery operation with $500,000+ in annual sales • Represented winery for local and national consumer tastings • Designed and managed all on-site wine club events/weddings • Negotiated contracts with third party vendors for internal events • Coordinated all steps associated with a company rebrand • Provided interior design services for property’s guest suites • Managed small hospitality staff included hiring, terminations, shift scheduling and payroll reporting • Developed sales incentives for hospitality staff • Created company protocol and staff training manual • Procured all tasting room merchandise for resale • Maintained compliance reporting and state permitting for direct-to-consumer shipping of alcohol Show less • Managed all website, tasting room and wine club sales for winery operation with $500,000+ in annual sales • Represented winery for local and national consumer tastings • Designed and managed all on-site wine club events/weddings • Negotiated contracts with third party vendors for internal events • Coordinated all steps associated with a company rebrand • Provided interior design services for property’s guest suites • Managed small hospitality staff included hiring… Show more • Managed all website, tasting room and wine club sales for winery operation with $500,000+ in annual sales • Represented winery for local and national consumer tastings • Designed and managed all on-site wine club events/weddings • Negotiated contracts with third party vendors for internal events • Coordinated all steps associated with a company rebrand • Provided interior design services for property’s guest suites • Managed small hospitality staff included hiring, terminations, shift scheduling and payroll reporting • Developed sales incentives for hospitality staff • Created company protocol and staff training manual • Procured all tasting room merchandise for resale • Maintained compliance reporting and state permitting for direct-to-consumer shipping of alcohol Show less
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Education
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California Polytechnic State University-San Luis Obispo
BS Agricultural Communications, Minors in Agricultural Business and Viticulture