Supervisor, Paid Social

• Jul 2022 - Present

Senior Analyst, Paid Social

• Oct 2020 - Jul 2022

Social Specialist

• May 2019 - Oct 2020

- Researched, strategized and organized campaign recommendations for client approval. Worked closely with analysts to execute and launch campaigns, providing quality assurance checks throughout the build process. - Spoke directly with client contacts regarding campaign and budget details, providing insight into campaign projections and optimization recommendations. Monitored performance results and reported to internal team, as well as client team, presenting performance details on weekly reporting calls. - Conversed with third party data providers throughout the course of campaigns for targeting availabilities, segment requests, and data fee details to best incorporate into campaigns. - Prepared social recommendations for a multitude of Rx brands; conducted research on targeting, user qualifications, budget needed to reach ideal audience percentage and creative required to provide the best possible strategy to the client teams. - Reviewed monthly billing calculations across all Pharma brands, working with the internal team to compile billing details and send through to internal planning team - Certifications from the following: Facebook Blueprint, Twitter Flight School, Pinterest Academy, Snapchat Advertising, Google Ads Display Show less

Social Media Specialist

• Nov 2017 - May 2019

-Built paid social advertising strategies tailored to meet the needs of each clients’ ad goals. Continuously monitored campaign performance and strategy, optimizing and adjusting as necessary based on results. -Created unique, multi-platform organic social media strategies on a monthly basis that incorporated both client-specific content and industry related information. -Experty navigated Facebook Ads Manager, Twitter Ads Manager, Pinterest Ads Manager, LinkedIn Campaign Manager and other 3rd party campaign management tools Show less

Soccer Coach

• Jul 2013 - Jun 2018

-Planned and organized goalkeeper training sessions for players ranging in age from 7 to 15 years old. -Conducted multiple training sessions on a weekly basis, working closely with coaches to focus on specific skills each week. -Assisted head coaches with full team training sessions. -Planned and organized goalkeeper training sessions for players ranging in age from 7 to 15 years old. -Conducted multiple training sessions on a weekly basis, working closely with coaches to focus on specific skills each week. -Assisted head coaches with full team training sessions.

Marketing and Development Intern

• May 2016 - Oct 2016

-Targeted both offline and online consumers with a collaborative, multi-pronged and comprehensive marketing plan. -Boosted website traffic by creating an integrated social media strategy. -Targeted both offline and online consumers with a collaborative, multi-pronged and comprehensive marketing plan. -Boosted website traffic by creating an integrated social media strategy.