Jessica Puckett
Director, Content Development and Management at WiserCare, Inc.- Claim this Profile
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Bio
Experience
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WiserCare, Inc.
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Director, Content Development and Management
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Sep 2022 - Present
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American Addiction Centers
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United States
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Hospitals and Health Care
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500 - 600 Employee
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Senior Web Content Editor
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Feb 2021 - Sep 2022
• Led strategy for and implemented the editorial side of topic cluster initiative to better organize URLs, reduce duplicative content, create a cohesive voice, and improve medical accuracy, leading to an average 81% increase in traffic• Managed the development, maintenance, and enhancement of content from ideation to publication across multiple assigned websites• Offered clear instruction and constructive feedback to contract writers • Led strategy for and implemented the editorial side of topic cluster initiative to better organize URLs, reduce duplicative content, create a cohesive voice, and improve medical accuracy, leading to an average 81% increase in traffic• Managed the development, maintenance, and enhancement of content from ideation to publication across multiple assigned websites• Offered clear instruction and constructive feedback to contract writers
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Kaplan Professional
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United States
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Education Administration Programs
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200 - 300 Employee
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Business Analyst, Content Systems
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Sep 2019 - Jan 2021
Technology product manager for digital content tools, including several CMSs, authoring tools, and other digital publishing platforms. Key results:• Implemented DITA content authoring tool to enable and increase creation of modular, transferable, reusable content• Created and maintained technical user guides, fostering greater understanding of tool use• Developed and maintained a product roadmap to iteratively improve content systems each quarter Technology product manager for digital content tools, including several CMSs, authoring tools, and other digital publishing platforms. Key results:• Implemented DITA content authoring tool to enable and increase creation of modular, transferable, reusable content• Created and maintained technical user guides, fostering greater understanding of tool use• Developed and maintained a product roadmap to iteratively improve content systems each quarter
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Fairview Health Services
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United States
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Hospitals and Health Care
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700 & Above Employee
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Editor
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Jun 2012 - Aug 2019
• Edited patient education documents for grammar, clarity, reading level, and adherence to national health literacy standards; liaised with clinical partners to ensure content was clinically accurate and evidence-based• Created and maintained templates for print and online publishing• Led complex digitization project to convert all existing patient education content into XML/HTML and deploy across multiple digital platforms, increasing both clinician and patient engagement with content• Helped the team meet productivity targets when suddenly faced with a 1000% increase in workload (I wish that were hyperbole!) by temporarily restructuring team responsibilities• Developed team competencies in using progressive and gender-affirming language in all patient education content through training, mentorship, and implementation of new style guides• Became go-to editor for all tricky clients and complex, ambiguous projects, as well as the team “tech guru”
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Capella University
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United States
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Higher Education
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700 & Above Employee
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Business Analyst
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Jun 2010 - Jun 2012
• Supported proprietary content management system through gathering and refining requirements; writing use cases, user stories, and test cases; triaging and assigning production tickets• Interpreted business needs for development team; translated technical requirements and limitations to end users• Implemented a new process for production tickets, dramatically reducing the backlog and turnaround time on fixes and increasing end-user trust and satisfaction in the system
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Developmental Editor
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Apr 2007 - Jun 2010
• Content edited higher education courses, including fact checking, copyright compliance, and plagiarism checks• Created and served on interdepartmental steering committee to identify and articulate quarter launch trends, leading to increased trust among roles, streamlined processes, and fewer content errors• Streamlined content restructuring project that reduced budget and man hours needed by 50%• Built excellent rapport and trust with several “difficult” instructional designers and SMEs, becoming the go-to editor for not only them, but all other tricky projects or clients• Led massive, multi-year course migration project to a web-based authoring tool, including serving as system superuser, creating user manuals and training, and managing workflow of 4 to 8 contract staff per quarter
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Production Editor
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2006 - 2007
• Copyedited and proofread nonfiction trade titles • Applied project management skills to efficiently and effectively shepherd titles through production pipeline, including coordinating and synthesizing input of multiple stakeholders and managing workflow of 3 to 4 on- and off-site freelancers, ensuring compliance with deadlines and house styles• Consistently met all production schedules ahead of time and stayed within all production budgets• Created engaging covers and interior layouts for academic trade titles
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Lerner Publishing Group
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Book and Periodical Publishing
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1 - 100 Employee
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Production Editor
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Aug 2003 - Sep 2006
• Typeset/layout for K-12 non-fiction books; proofed and approved bluelines/dyluxes• Applied project management skills to efficiently and effectively shepherd titles through production pipeline, including coordinating and synthesizing input of multiple stakeholders• Chose art and photos for titles; wrote captions to appropriate grade/lexile level• Became the only production editor on staff to sit on new product brainstorming and steering committees • Typeset/layout for K-12 non-fiction books; proofed and approved bluelines/dyluxes• Applied project management skills to efficiently and effectively shepherd titles through production pipeline, including coordinating and synthesizing input of multiple stakeholders• Chose art and photos for titles; wrote captions to appropriate grade/lexile level• Became the only production editor on staff to sit on new product brainstorming and steering committees
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Education
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University of Minnesota-Twin Cities