Experience

Custer Hospitality

• United States
• Hospitality
• 1 - 100 Employee

• Marketing Director

  • Sep 2018 - Present

  As the Marketing Director, my essential responsibility is to our guests with our dynamic and ever-evolving brands. Doing this through immersive campaigns through digital, social, print marketing and group sales to bring our brands’ vision to the world. In my diverse and collaborative role of creative development, strategic marketing, I'm constantly looking for new ways to learn about our consumers and push the envelope in our efforts to reach them. I'm responsible for delivering brand campaign strategies that connect with our visitors, translating product priorities and selling objectives into customer-facing messaging strategies, and executing strategies and activations to ensure the brands’ success metrics and hotel/resort annual revenue goals are achieved/exceeded. I also support the Hotels brand’s global perception and works to accurately represent big ideas and marketing plans within brand photo-shoots and creative execution strategy.HERE'S A BREAK DOWN OF WHAT I DO: + Responsible for developing year-long and seasonal briefs in campaign development+ Leads all marketing research efforts on behalf of the company, ensuring we stay close to the guest and understand their changing behaviors and perceptions+ Understands and constantly re-evaluates the customer mindset to solidify brand relevancy, and build effective campaigns that put customers at the center+ Deeply understands visitor priorities and translates those into business driving, customer-centric marketing campaigns+Creates and implements email, Facebook Ads, social media strategies + Works to develop new and unique ways to authentically get in front of core demographic+ Collaborates heavily with the COO to ensure concepts and strategy are tightly aligned for maximum results+ Cultivates and develops team with a focus around growth+ Responsible for an annual Campaign budget, prioritizing spend based on balancing value/benefit



Lead Area Chamber of Commerce

• United States
• Nonprofit Organization Management

• Executive Director at the Lead Area Chamber of Commerce

  • Aug 2017 - Oct 2018

  I’m thrilled at the prospect of stepping into this role during what I believe is an exciting time for Lead. Despite Lead’s ever-increasing profile, our little pocket of the Black Hills remains something of an undiscovered gem, with more to offer locals and visitors than most residents may realize. Lead’s quintessential creative verve and little-mountain-town vigor place it among the most inspiring places I have ever hung my hat (which is a snapback, of course). I was drawn here by trails and mountain, and kept here by the cool, authentic culture and energetic, supportive community. My career has been marked by one great adventure after the next, while none have been as exciting as the opportunity to promote business development and visibility; all the while fostering community involvement here at the Lead Area Chamber of Commerce. I am so excited to join this ever-growing community of like-minded, motivated professionals who are ready to hustle and build businesses they love. We are the entrepreneurs, non-profit leaders, the story-tellers, the designers, the mechanics, and the people that shape and make our community great. And community is powerful. My mission is simple: to help you do yours. Together, we will go miles beyond ordinary. I cannot wait to connect with you at our next chamber mixer or awesome event. In the meantime, feel free to shoot me an email at Jessica@leadmethere.org and introduce your amazing self – I’d love to hear from you!



Boys & Girls Clubs of the Black Hills

• Non-profit Organizations
• 1 - 100 Employee

• Resource Development and Marketing Director

  • 2013 - Aug 2017

  I am born event planner & high-fiving fundraising girl on a mission to rally supporters for our Clubs. As a young professional in the Black Hills Area, I strive to build lasting connections and networks through a shared interest. I believe the betterment of our community starts with giving back and creating passion in everything we do. I enjoy advocating for kids and developing and maintaining fulfilling, meaningful relationships with hundreds of donors, volunteers & board members. I love a good party, in fact, I put on 10 stewardship & fundraising shindigs in support of the Clubs. When it comes to fundraising and stewardship, I believe that gratitude is part of the asking, the key to donor loyalty is becoming your supporter's biggest fan, and that creativity and personality is the best way to make your organization stand out.At the Clubs, I implemented comprehensive fundraising and development strategies to increase donor engagement and achieve fundraising goals. I did this through the Clubs' annual campaigns, special events, appeals & face-to-face solicitations, grant writing, marketing, social media, cultivation, and stewardship. I worked alongside Unit Directors to help create innovative and inclusive programming for youth. As well as provided administrative support functions to the Executive Director, Board of Directors and three volunteer resource development committees in the communities of Hill City, Lead-Deadwood and Hot Springs. I am passionate about this work and am proud to have served our Club members and communities throughout the Black Hills. I love building community and helping create better futures for kids in the Black Hills. HERE'S WHAT I DID+ Event Management - Once I hosted two HUGE events in one day! + Marketing & Communications - Graphic Design, Social Media, Email Marketing, Press Releases, Public Relations, Networking, Website Development + Fundraising & Development + Public Speaking + Organizational Change+ Grant Writing



Holiday Inn Rushmore Plaza

• Hospitality
• 1 - 100 Employee

• Sales and Catering Manager

  • Feb 2013 - Aug 2013

  Responsible for managing corporate accounts, tour groups, sporting and military reunions and entertainment groups. Duties include prospecting and campaigning clients, site tours, putting together bid proposals, closing sales, event planning and production, client service and follow-up. Responsible for driving customer loyalty by delivering service excellence throughout each customer experience. Establish and grow effective relationships with customers and internal partners. -Responsible for coordinating all phases of group meeting and banquet functions.-Develop sales strategies to ensure attainment of company sales goals and profitability.-Initiates and coordinates development of action plans to penetrate new markets.-Responsible to create and conduct proposal presentations and RFP responses.-Assist clients to program planning and menu selections.



South Dakota National Guard

• United States
• Armed Forces
• 1 - 100 Employee

• Human Resources Specialist

  • Mar 2006 - Mar 2013



TPI Hospitality-100% Employee Owned

• United States
• Hospitality

• Assistant General Manager - Dual Properties Hampton Inn and Comfort Inn and Suites

  • Dec 2011 - Aug 2012