Experience

Smark Global (Holdings) Limited

• Hong Kong
• IT Services and IT Consulting
• 1 - 100 Employee

• Assistant Marketing Manager

  • Jul 2016 - Present

  - Develop and execute brand plan and marketing programs through media coverage and award opportunities- Plan, organise and host company events including seminars, workshops and expos- Define best practices and manage company marketing collaterals in all channels- Liaise with internal and external parties to ensure communication materials to the agreed quality, standard and consistency- Manage, evaluate and optimize digital content of marketing activities for various channels such as EDM, Facebook and Google AdWords- Coordinate and execute marketing and communications plan for clients in different sectors- Represent company as a specialist to attend business meetings- Guide and lead interns to complete predefined tasks Show less

• Marketing Executive

  • Jul 2015 - Jun 2016

  - Executed planned or ad hoc marketing campaigns for in-house and clients from different industries- Assisted in award application process and relevant preparation- Assisted in organising company events including seminars, workshops and expos- Worked closely with designers, digital marketing specialists and programmers to produce online and offline bilingual marketing collaterals, e.g. Facebook feeds, Google ad copies, email, website content, leaflets and backdrops- Conducted research on, developed and refined positioning and messaging that differentiates brands and products- Supported development of KPIs, monitoring, reporting and analysis to ensure return on investment of clients- Performed linguistic tasks such as rewriting, editing, typesetting, proofreading and quality check based on topics assigned Show less



National University of Singapore, Asia Research Institute

• Singapore

• Events Assistant Intern

  • Jun 2014 - Aug 2014

  - Planned and coordinated in the events including academic conferences and seminars - Conducted preparation work and logistic matters - Oversaw setup and executed on event days - Planned and coordinated in the events including academic conferences and seminars - Conducted preparation work and logistic matters - Oversaw setup and executed on event days