Experience

Human Re Sources

• United States
• Musicians
• 1 - 100 Employee

• Director of Marketing / Artist Strategy

  • May 2023 - Present



S10 Entertainment

• Director of Artist Management

  • Jan 2022 - Dec 2022

  - Day to Day manager for global pop star Anitta - Acted as key point of contact between Anitta and all third parties including Warner Records, Sony Music Publishing, UTA, digital team, management team in Brazil, business managers, legal team, styling and makeup team, brand partnerships, etc. - Acted as tour manager / production manager for high profile shows such as Coachella 2022, Billboard Music Awards, Lollapalooza Brazil, Premios Lo Nuestro, Fenty Fashion Show, MTV VMA’s, Latin Grammys, AMA’s, LA Pride, Good Morning America, Jimmy Fallon, etc. often organizing a touring party crew of 20+ - Created and managed budgets for all performances and promotional appearances - Worked alongside digital team to increase Anitta’s TikTok presence and generate over 2 million videos of her hit single “Envolver” – making her the first female Latin Artist to reach #1 on Global Spotify Chart - Oversaw rollout of her studio album, Versions of Me, featuring Missy Elliot, Khalid, Cardi B, J Balvin and many more – clearing all side artists, samples and publishing splits for the 15 track album - Oversaw all brand partnerships including collaborations Tiffany & Co, Shein, Sol de Janeiro, and more - Hired and managed third party employees including social media manager, creative director, stylist, publicist, tour photographers & videographers etc. Show less



TMWRK Management

• Greater New York City Area

• Day to Day Manager

  • Jan 2017 - Dec 2021

  - Responsible for day to day management for a roster of artists, including Major Lazer, Silk City, Anna Lunoe and Skream - Act as key point of contact between the artist and third parties, including record labels, live agents, touring crews, digital teams, publishers, business managers and attorneys. - Strategize, plan and implement global campaigns, including single & album releases, touring strategy, promo related activity, press events and marketing opportunities. - Plan and execute single and album release events, and manages outside partnerships and endorsement deals. - Hire and manage third party employees for clients, including social media managers, creative directors, publicists, tour photographers & videographers. - Calendar management, maintenance and scheduling. Liaise with personal assistants and/or tour managers on tour travel, logistics, scheduling sessions & beyond. - Create and reconcile all recording and touring budgets. Show less



Mad Decent

• Musicians
• 1 - 100 Employee

• Admin & Content Manager

  • May 2014 - Dec 2016

  - Managed the Administration Department at Mad Decent ensuring all metadata, publishing splits and writer information were properly collected and databased. - Delivered all releases for distribution to DSP’s including iTunes, Spotify, Amazon, Google Play etc. - Prepared press releases to secure premieres and features with dance, hip-hop and music industry media outlets. - Planned and executed Mad Decent events, including Mad Decent Block Parties, single and album release parties, holiday parties and events surrounding SXSW and Winter Music Conference Show less



FYI Brand Group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive and Events Director

  • Mar 2013 - May 2014

  -Lead on all Los Angeles based events and activations -Developed and distributed press materials including media alerts and post event press releases to media -Created event recaps for clients -Daily pitching of consumer brands to lifestyle media outlets -Managed and created social media content for clients -Maintained and updated a calendar of pop culture and sports events and researched experiential marketing opportunities -Created creative Marketing Campaigns for clients -Oversaw interns and daily task management Show less



CBS

• United States
• Entertainment Providers
• 700 & Above Employee

• Media Relations Intern

  • Apr 2013 - Jun 2013

  -Organized and flagged trades/magazines/newspapers that mentioned CBS Studio television shows -Answered phones, filed, and assisted with general maintenance of Media Relations office -Maintained and filed ads, episodic artwork and show materials -Collected internet clips daily -Provided innovative marketing ideas for CBS Television shows to be used across various social media platforms -Organized and flagged trades/magazines/newspapers that mentioned CBS Studio television shows -Answered phones, filed, and assisted with general maintenance of Media Relations office -Maintained and filed ads, episodic artwork and show materials -Collected internet clips daily -Provided innovative marketing ideas for CBS Television shows to be used across various social media platforms



IMG

• United States
• Entertainment Providers
• 700 & Above Employee

• UCLA Sports Marketing Intern

  • Aug 2012 - Apr 2013

  -Assisted in activation and coordination of corporate sponsor special events at all UCLA Bruin home football and basketball games -Assisted in coordination and execution of all sponsored promotions at UCLA home basketball and football games including Ticketmaster’s Move of the Game, Bristol Farm’s Lucky Fan Promotion and UCLA Health System’s Kids Club -Assisted with pre-game hospitality of corporate sponsors at Chancellor’s Bruin Game Day Event -Assisted with the fulfillment of elements outlined in each sponsor’s contract including signage, tickets, digital ads, promotions and giveaways -Created personalized game recaps for each sponsor outlining the presence of their brand at each game Show less



CytoSport, Inc.

• United States
• Food & Beverages
• 1 - 100 Employee

• Protein Trainer

  • Mar 2012 - Apr 2013

  -Provided unique, interactive and educational consumer experiences regarding the functional benefits of Muscle Milk in order to drive brand trial and loyalty -Created weekly mission plans in conjunction with other Protein Trainers in order to execute the most effective sampling -Researched and attend sports/fitness oriented events to promote and distribute samples while simultaneously increasing awareness about the benefits of Muscle Milk -Chosen to help create a marketing plan to promote Muscle Milk’s new protein drink for women; Evolve Show less



UCLA Athletics- Bruin Talk Show

• Greater Los Angeles Area

• Co Producer

  • Oct 2011 - Apr 2013

  -Researched monthly guests and wrote each a biography focusing on their athletic accomplishments -Wrote creative and thought provoking interview questions for the host regarding the team and/or athletes’ current season -Attended and assisted at monthly tapings at UCLA Res TV Production Studios -Assisted with distribution of the show to dozens of cable television stations across Southern California -Researched monthly guests and wrote each a biography focusing on their athletic accomplishments -Wrote creative and thought provoking interview questions for the host regarding the team and/or athletes’ current season -Attended and assisted at monthly tapings at UCLA Res TV Production Studios -Assisted with distribution of the show to dozens of cable television stations across Southern California



UCLA Athletics- Blue and Gold

• Greater Los Angeles Area

• Recruiting Assistant

  • Jun 2011 - Dec 2012

  -Conducted personalized tours of UCLA for prospective student athletes and VIP guests -Marketed and promoted a positive and desirable image of UCLA and UCLA Athletics to all prospective students -Set up and assisted during UCLA Athletics special events, socials, and banquets -Conducted personalized tours of UCLA for prospective student athletes and VIP guests -Marketed and promoted a positive and desirable image of UCLA and UCLA Athletics to all prospective students -Set up and assisted during UCLA Athletics special events, socials, and banquets



Allied Integrated Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Publicity and Promotions Intern

  • Dec 2011 - Jul 2012

  -Assisted with all promotional aspects of studio accounts for several studios including Open Road Films, CBS Films, Screen Gems, Warner Brothers, DreamWorks, Paramount, Lionsgate and Sony Pictures -Assisted with pitching and set up of radio, print, television, online, retail and college promotions -Assisted at promotional events and red carpet premieres -Helped organize and acquire sponsors for special events such as the “Girls Night Out” advanced screening of movie The Vow -Responsible for demographic research, creative brainstorming, and maintaining word of mouth databases -Managed grassroots marketing via flyering, mailings, email blasts, social networking and street team efforts Show less