Experience

All Star Entertainment London
• Senior Talent Agent

  • May 2020 - Present


Minnies Boutique Online

• PR & Social Media Consultant

  • Jun 2019 - May 2020

  SOCIAL MEDIA MANAGER | MINNIES ONLINE BOUTIQUE Develop, implement and manage the social media strategy for Instagram and Facebook. Create engaging content and measure the success of the social media campaigns. Stay up to date with latest fashion and social trends. Communicate with industry professionals and influencers to create a strong network. Develop brand awareness and online reputation. Update the boutique's website with products, news and artworks using Shopify system. Assisted with creating creative concepts and production set set-up. Compiled, organised and managed all materials (clothing, accessories) and teams (photographer, make-up artist etc.) used in fashion shoots. Prepared and assisted with on set photoshoots for editorials with celebrities and high profile individuals. Managed all PO Samples, maintained inventory of products, and fulfilled administrative duties. Show less



RAMUSAKE DUBAI

• Marketing Manager

  • Oct 2017 - Apr 2019

  Oversaw all external communications including public relations and marketing for Japanese restaurant. Built and maintained media relations, key accounts, and positive public opinions for the brand. Led content development for compelling marketing programs utilised in-house, digitally, and externally. Created and applied marketing strategies to maximise revenue, open sales opportunities, and promote business growth. Supervised social media content and employed digital marketing tools such as blogs, websites, and newsletters to communicate brand news and promotions. Assisted with brand events and hosted numerous VIP guests. Selected Accomplishments: • Completed promotional restaurant reviews with publications such as TimeOut Dubai, What’s On Dubai, OK! Middle East, and BBC Good Food which increased business’s customer base. • Successfully launched new food and beverage menu. • Established Wednesday Ladies Night profiting AED1M in one year and won TimeOut Dubai’s Best Ladies Night Award in 2017. • Created a bimonthly event to collaborate with local brands for media, influencers, and high spender customers to build and maintain positive media relations. • Coordinated and hosted celebrities such such as Camelphat, Mohamed Salah and Anthony Joshua for meals and appearances. Show less



The Entertainer FZ LLC

• Copywriter

  • Jan 2017 - Jul 2017

  Developed creative and engaging digital campaign content. Wrote marketing collateral including mailers, flyers, landing pages, web pages, and social media posts. Followed client branding guidelines and voice while adapting to various messages and products. Composed copy for marketing and promotional materials based on client objectives. Researched successful campaigns and applied effective methods to client programs and copy. Selected Accomplishments: • Launched social campaign collaboration with Tips & Toes and created marketing collateral for Instastories, EDM, and Facebook. • Launched Entertainer flash sale campaigns in Malaysia, Hong Kong and Singapore through emails, NCFs, and push notifications. Show less



Aziza Communicaions

• United Kingdom
• Retail

• PR Executive

  • May 2016 - Jan 2017

  Wrote and edited internal and external communications including newsletters, press releases, and interviews. Led social media management for clients by creating impactful content, developing advertising plans, and providing feedback on followers and public reception. Composed daily email plans to promote client brands, products, and services. Fostered and maintained strong media relations through daily correspondence with journalists to deliver maximum coverage of assigned brands in the press. Assisted Junior PR executives in writing and content development as well as supported creative team in video production and photo shoots. Managed media kits for all brands and developed strategic PR plans to promote client objectives. Prepared coverage and round ups for client meetings. Helped with company-hosted events and provide direction for social strategy and content creation for new website launches. Selected Accomplishments: • Led communications for launch of official preview event for Kenzo x H&M fashion line. • Launched Breast Cancer Awareness campaign for Tips & Toes and Steve Madden encompassing social media posts, a media and influencer event, press release, newsletter and continual media coverage. Show less



ITP Media Group

• United Arab Emirates
• Media Production
• 700 & Above Employee

• Contributing Writer - OK Middle East

  • Sep 2013 - Mar 2016

  Completed articles on celebrity news, fashion, travel, food, health and lifestyle. Researched, wrote, and edited content for print publication as well as magazine digital app. Interviewed celebrities and high profile individuals face to face and over the phone. Composed restaurant reviews and organised food competitions for clients. Served as publication representative at various meetings and public events. Edited press releases to align with OK! branding. Monitored and published engaging news, competitions, promotions, and client information on social media platforms Twitter, Facebook, and Instagram. Coordinated and supervised photoshoots and tracked current and emerging consumer/fashion trends. Selected Accomplishments: • Interviewed Jaden and Willow Smith, Amir Khan, and Rita Ora both face to face and over the phone to gather additional information for feature articles. • Designed and wrote OK! At the Table supplement feature by developing questions, performing interviews, completing transcribing and editing, and selecting photos. Show less