Experience

Def Jam Recordings

• United States
• Musicians
• 200 - 300 Employee

• Marketing Manager

  • Aug 2021 - Present

• Marketing Coordinator

  • Sep 2019 - Aug 2021

  Supporting product managers on established, emerging and developing artist projects Liaising between managers/artists, senior staff, internal departments, external contacts, vendors, etcCreating agendas, recording and distributing meetings notes with action items on all artist calls Compiling all assets for projects for distribution: artwork, videos, press photos, logos, bios, etc.Sending detailed streaming reports to each PM before weekly company meetingsBrainstorming creative marketing strategies across the rosterConducting research, compiling and analyzing data, and creating reports using DOMO, UM-X suite, Crowdtangle and ChartmetricProviding administrative support to the marketing department; scheduling meetings, handling invoicing and POs, shipping packages etc

• Marketing Intern

  • Sep 2018 - Sep 2019

  Assisted in updating general marketing initiatives (timelines, one-sheets, artist decks)Researched industry and consumer trends to support the development of strategic and creative concepts, proposals and campaignsBrainstormed and executed promotional strategies related to project releasesDeveloped and presented a 360 artist campaign to company executives at the end of the program



Screenvision Media

• United States
• Advertising Services
• 200 - 300 Employee

• Marketing Intern

  • May 2018 - Jul 2018

  Support local, regional and inside sales efforts with resources that are aligned with the sales and marketing goals of the company Assist in social media campaigns through demo-targeting, copywriting and A/B testing and work closely with the creative department to ensure brand voice and messaging Research tradeshows/expos and assist in planning and execution Work closely with sales to develop custom strategies and presentations for key advertising clients/targets fully integrating sales and brand positioning Develop custom ideas for advertisers that leverage the in-theatre experience and assets Work closely with Events Director on corporate and advertiser-sponsored functions Stay on top of category, industry and consumer trends to support the development of strategic, creative concepts and proposals