Experience

Woodbury Supply Company

• United States
• Wholesale Building Materials
• 1 - 100 Employee

• Marketing and Communications Manager

  • May 2021 - Present



The Arbors Assisted Living Communities

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Regional Marketing Director

  • Jan 2020 - Sep 2020

  • Developed and maintained marketing initiatives for 10 regional Independent Living, Assisted Living and Memory Care facilities.• Led and implemented newly created marketing plans and procedures utilizing Sales Force while training and coaching 10 Marketing Directors.• Streamlined lead generation, budget reporting, print media and digital advertising campaigns to develop full scope of market research and analysis.• Managed and analyzed a P&L budget of $500,000 for all care facilities.• Established digital marketing and social media platforms, launching newly created Facebook, Instagram, and YouTube presence to drive brand loyalty and awareness.



Daybrook Village

• United States
• 1 - 100 Employee

• Marketing Director

  • Jul 2012 - Jan 2020

  • Maintained the company’s website content management system, including all social media platforms, enhancing search engine optimization strategies.• Managed Google Analytics reporting to monitor website traffic, increased social media presence and establish areas for greater online presence.• Partnered with external vendors on developing creative advertising solutions.• Controlled and monitored a P&L budget of $88,000.• Coordinated internal marketing communications, employee brand training strategies and developed business development initiatives to increase customer satisfaction and promote overall sales growth.• Organized networking and educational events, open houses, and on-site tours to drive word-of-mouth advertising and increase occupancy traffic.



Loomis Lakeside at Reeds Landing

• United States
• Medical Practices
• 1 - 100 Employee

• Marketing and Admissions Liaison

  • Oct 2005 - Jul 2012

  • Conducted successful tours for Independent and Assisted Living residents which resulted in a $5M entrance fee revenue increase due to conducting in-depth needs assessment and analysis.• Collaborated with outside marketing vendors on local events and campaigns to focus on brand re-launching strategies to increase brand awareness and customer recognition.• Implemented online social media presence, creating customer service processes to promote positive and consistent user experience to ensure brand loyalty.