Experience

D2 Demand Solutions, Inc.

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Principal

  • Apr 2016 - Present

  D2 Demand Solutions is a well-recognized consultancy that is passionately focused on predictably growing NOI by helping clients create a world-class operating platform• Provide C-suite executives with strategic and tactical insights to improve all aspects of the demand management cycle, including pricing and revenue management, marketing, sales systems and operations, business intelligence, and internal business process and workflow• Deliver innovative systems in pricing and revenue management and business intelligence that change the way clients do business while adhering to budget and schedule• Assemble and lead cross-functional teams, ensuring thoughtful Change Management in place for new initiatives



Amenity Analyzer by D2 Demand Software Solutions

• Founder and Chief Product Officer

  • Jan 2020 - Present

  Amenity Analyzer is a software product that makes Unit Amenity management easy. Over half a million units have been analyzed with this tool and have provided clients six figure returns in just the first year of implementation• Seeing a gap in the industry, I leveraged my experience and innovated software to provide multifamily customers with a solution to uncover how well they are managing unit amenities. The remarkable revenue lift customers realize after utilizing this product and the multitude of errors it has uncovered shows the unlimited potential of this tool. I’m passionate about helping the industry find this “hidden” revenue



Carmel Partners

• United States
• Real Estate
• 300 - 400 Employee

• Director of Revenue Management

  • Oct 2008 - Mar 2016

  Carmel is a Multifamily owner/operator whose portfolio consists of garden, mid-rise, high-rise, and student properties that utilize both value-add and new development strategies.• I led the Revenue Management department, where I created and deployed Pricing strategy. Under my leadership, we consistently outperformed our peers in revenue growth.• Worked closely with Senior Vice Presidents of Marketing, Operations, and Asset Management and their teams to create strategic alignment across the organization.• A top accomplishment was designing and launching a proprietary Business Intelligence tool to effectively increase revenue and hit occupancy targets for our Student Housing communities.• I also served on the Customer Advisory Board for LRO (Lease Rent Options, a Multifamily housing pricing software), which influences and guides the product roadmap.



Frontier Airlines

• United States
• Airlines and Aviation
• 700 & Above Employee

• Revenue Management Senior Analyst

  • Oct 2004 - Oct 2008

  • I determined the price a customer would pay on each day/flight for a market set totaling $200M. This fast-paced, competitive environment and the desire to consistently improve monthly revenue inspired me to create an innovative report to track the pace of bookings. • I was consistently awarded top revenue performer of the company which led to increased responsibility of hiring and training new analysts • I determined the price a customer would pay on each day/flight for a market set totaling $200M. This fast-paced, competitive environment and the desire to consistently improve monthly revenue inspired me to create an innovative report to track the pace of bookings. • I was consistently awarded top revenue performer of the company which led to increased responsibility of hiring and training new analysts