Experience

GeoScienceWorld
• United States
• Online Audio and Video Media
• 1 - 100 Employee
• Director of Marketing

  • May 2023 - Present


Cadmore Media

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Chief Marketing Officer

  • Nov 2020 - Feb 2023

  • Seventh employee hired; responsible for strategy and execution of all marketing efforts, including content marketing, sales collateral, digital marketing, media relations, social media, advertising, and events for rapidly growing publishing technology start-up • Led rebranding and positioning effort, resulting in new website, logo, and collateral • Envisioned and implemented content marketing strategy, with regular newsletters, blogs, and case studies for targeted market segments • Seventh employee hired; responsible for strategy and execution of all marketing efforts, including content marketing, sales collateral, digital marketing, media relations, social media, advertising, and events for rapidly growing publishing technology start-up • Led rebranding and positioning effort, resulting in new website, logo, and collateral • Envisioned and implemented content marketing strategy, with regular newsletters, blogs, and case studies for targeted market segments



The MIT Press

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• International & Institutional Sales & Marketing Manager

  • Feb 2015 - Nov 2020

  • Led and managed international export sales, accounting for nearly 40% of book revenues; double and triple figure growth in Latin America and Hong Kong; increased global sales 4 years running • Manage 20+ independent and inside sales reps for retail, wholesale, college, and library markets; create sales plans and goals, monitor progress and issue course corrections, prepare quarterly sales reports • Business lead for development of new ebook platform; revenue exceeded $500k in first five months post-product launch • Create and manage export sales plans and budgets for print books, ebooks, journals, and databases • Advise and support publishing efforts in global territories and channels • Manage yearly London sales conference and support seasonal sales conferences • Regular international travel to meet with key agents and accounts, including Frankfurt and London Book Fairs Show less



Alexander Street, a ProQuest Company

• Director of Marketing and Customer Service

  • Jul 2011 - Oct 2014

  • Hired, managed, and developed 7-person marketing and account management team for agile, online publishing and educational resources company growing 30% year-over-year • Developed and managed implementation of marketing plan, including print and online advertising, direct mail, trade shows and events, electronic marketing, lead generation, sales support tools, social media, corporate website, marketing communications, press relations, and partnerships • Developed and managed $1 million marketing budget • Determined tactical marketing approach by product and by market with customer-focused messaging strategy • Project-managed implementation of CMS on corporate and e-commerce sites; traffic on corporate site increased by up to 79% following launch Show less



INTERNATIONAL CITY/COUNTY MANAGEMENT ASSOCIATION

• India
• Government Administration

• Acquisitions Editor

  • Jan 2008 - Jul 2011

  • Developed and managed $1 million list, including textbooks, practitioner handbooks, and training materials for student and practitioner audience • Located and engaged subject-matter experts to serve as editors and authors; prepared contracts; managed project development • Prepared comprehensive business plans and P&Ls for each proposed project • Instituted and managed a formal peer review process for all publications • Served on teams to develop overall strategic plans for the organization, including digital strategy and e-learning Show less



Heldref Publications

• Book and Periodical Publishing
• 1 - 100 Employee

• Director of Communications and Business Development

  • Oct 2006 - Jan 2008

  • Hired and managed 5-person marketing team; oversaw all marketing, adverting, and publicity for 43 journals and 5 magazines• Developed and managed annual marketing budget and sales plans• Managed product development for select publications; identified competitors, appropriate fields of inquiry, and avenues for growth• Supervised launch of digital publication of all journals and magazines• Developed and managed key institutional account partnerships • Identified and evaluated non-performing titles; led discussions with editorial boards; prepared documentation and P&Ls for each title for journal broker [majority of titles now with Taylor & Francis] Show less

• Assistant Editorial Production Director, Humanities and Social Sciences

  • Jul 2005 - Oct 2006

  • Co-supervised the editing and production of 22 journals in the fields of literature, education, fine arts, history, political science, and popular culture• Co-managed 15 editors, including hiring, training, and implementing an intern program• Kept journals on schedule, extensively copyedited manuscripts, and managed flow of work between departments• Identified areas for product development; worked with editorial boards to implement changes in journal direction and content Show less



Science Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Communications Officer

  • Aug 2004 - Jul 2005

  • Supervised staff of 4 to create weekly embargoed press package distributed to 5,000 international journalists in three languages • Edited press package, news releases, clippings reports, and other departmental materials; planned and implemented press conferences • Placed Science stories with international media outlets by working with journalists, authors, public information officers, and Science editors • Supervised staff of 4 to create weekly embargoed press package distributed to 5,000 international journalists in three languages • Edited press package, news releases, clippings reports, and other departmental materials; planned and implemented press conferences • Placed Science stories with international media outlets by working with journalists, authors, public information officers, and Science editors



THE MIT PRESS

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Acquisitions Assistant

  • Aug 2002 - Aug 2004

  • Assisted in the management of a $2.8 million list, with a FY2004 front list of $738,085, a 4% increase from the previous year • Managed the peer review process of manuscripts under contract consideration; assisted authors in contract and manuscript preparation • Prepared sales sheets for spring and fall sales meetings; wrote manuscript turnovers • Traveled to 3-5 conferences per year to increase sales, meet authors, and acquire new manuscripts • Assisted in the management of a $2.8 million list, with a FY2004 front list of $738,085, a 4% increase from the previous year • Managed the peer review process of manuscripts under contract consideration; assisted authors in contract and manuscript preparation • Prepared sales sheets for spring and fall sales meetings; wrote manuscript turnovers • Traveled to 3-5 conferences per year to increase sales, meet authors, and acquire new manuscripts



Harvard Business School Publishing

• United Kingdom
• Software Development

• Editorial Assistant

  • May 2002 - Aug 2002

  • Tracked manuscripts through customized database, answered author inquiries, updated author information, and performed special projects at request of editorial team. • Tracked manuscripts through customized database, answered author inquiries, updated author information, and performed special projects at request of editorial team.

• Staff Assistant

  • 2001 - 2002