Experience

The Smart Local (TSL) Media Group

• Singapore
• Advertising Services
• 1 - 100 Employee

• Group Content Strategist

  • Jan 2021 - Present

  I led editorial content strategy company wide, leading to new content pillars and revenue streams, such as a new home & living site, and thought leadership for corporate branding.Awarded "Best Viral Article Of The Year" Award for insightful and high-performing perspective article.Shared insights at Telum Media webinar on the evolving role of journalism.Pioneered Mental Health Wellness initiatives, leading to new company welfare benefits.Led company direction in terms of Search Engine Optimisation (SEO). Show less

• Deputy Editor

  • Jan 2019 - Jan 2021

  I pitch ideas in response to client briefs, and bridge the gap between marketing objectives and what our readers actually care about. I get a thrill from getting both worlds to collide. I get an even greater thrill from writing viral articles. I am the final gatekeeper for all editorial content, making sure they possess inner and outer beauty - fresh and value-added content within, and appealing headlines to get those click-ins in the first place. Other things I do include managing a full team to make sure everyone is productive yet happy. It is possible. Otherwise, I can be found managing freelancers, SEO deep-diving, pushing projects along, editing in Mandarin and looking happy on camera. More about that in person. Show less

• Sub-Editor

  • Apr 2017 - Jan 2019

  I give people feedback on their writing, help them with it and manage clients with a generally cool head. I also write, pitch ideas and check compulsively on engagement and reach on social media.



Mongoose Publishing

• Malaysia
• Media Production
• 1 - 100 Employee

• Special Projects Editor

  • Jan 2016 - Mar 2017

  • Produced custom content for award-winning publications Time Out Singapore and Esquire Singapore • Led content projects. Key clients include: Urban Redevelopment Authority of Singapore, Singtel TV, Women's Tennis Association, IKEA, AMEX and the Singapore Tourism Board. • Produced custom content for award-winning publications Time Out Singapore and Esquire Singapore • Led content projects. Key clients include: Urban Redevelopment Authority of Singapore, Singtel TV, Women's Tennis Association, IKEA, AMEX and the Singapore Tourism Board.



One9ninety Pte Ltd

• Singapore
• Technology, Information and Media
• 1 - 100 Employee

• Social Media Manager

  • Sep 2015 - Dec 2015

  • Managed social media campaigns from concept to execution. Key clients include: Volvo Singapore, Friso and Greenfields. • Managed social media campaigns from concept to execution. Key clients include: Volvo Singapore, Friso and Greenfields.



Citrus Media Pte Ltd (Singapore)

• Singapore
• Media Production
• 1 - 100 Employee

• Writer & Social Media Manager

  • Jan 2014 - Aug 2015

  Citrus Media is a publishing house for four niche-market titles: Blissful Brides, ClubPets, HOST and The Hospitality Resource Directory . I was a key writer in a two-man editorial team for four magazines. Skill set: Features, interviews, advertorials, ad copyrighting, marketing collateral, SEO, social media management. I was also involved in pitching, introducing new advertising leads and show choreography for runway shows. • ‘Best Employee' award • Given additional social media portfolios • Hit new records of 19K Facebook followers for Blissful Brides & Clubpets Magazine. • Worked with internal teams to execute events E.g. Blissful Outdoor Wedding Show (BOWS) which average event sales of $5-6 million and attracts 2,000-3,000 couples each time. Show less



SPH Media

• Singapore
• Media Production
• 700 & Above Employee

• Writer (Contract)

  • Sep 2013 - Dec 2013

  • Managed creative projects (advertorials/creative buys) for SPH Magazine titles including Her World, Female, Simply Her, Shape • Wrote for fashion, beauty, lifestyle, food sections • Liaised with advertisers and provided conceptual and copy pitches according to client needs. • Managed creative projects (advertorials/creative buys) for SPH Magazine titles including Her World, Female, Simply Her, Shape • Wrote for fashion, beauty, lifestyle, food sections • Liaised with advertisers and provided conceptual and copy pitches according to client needs.



Ithos Digital

• Music and Marketing Intern

  • May 2011 - Jul 2011



ACP Magazines Pte Ltd

• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Intern

  • May 2010 - Jul 2010

  • Crafted advertorials for lifestyle brands such as Simpson Marine, Vedure, Casio • Delivered feature articles for Interior Design, Fashion, Beauty sections prior to given deadlines • Management of stock images and fashion catalogues • Performed fast professional translation work (Mandarin-English) • Crafted advertorials for lifestyle brands such as Simpson Marine, Vedure, Casio • Delivered feature articles for Interior Design, Fashion, Beauty sections prior to given deadlines • Management of stock images and fashion catalogues • Performed fast professional translation work (Mandarin-English)